Hospitality Management

Running head: HOSPITALITY MANAGEMENT
HOSPITALITY MANAGEMENT
Name of the Student
Name of the University
Author Note

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Introduction
The hospitality based industry is considered to be a broad category which operates in
the service sector which further includes, event planning, transportation, cruise line and
transportation. This is a multimillion-dollar industry which is highly dependent on
availability of disposable and leisure based income. The size of hospitality industry is
considered to be much broader as compared to many other industries that operate in the
environment (Radojevic, Stanisic and Stanic 2015). The most important aspect of business
operations in the industry is based on the importance that is provided to customer satisfaction.
The operations and profitability of the industry are mainly based on the levels up to which
customers are happy. The organizations thereby tend to suffer with respect to their revenues
and income if their disposable reduces due to recession (Neirotti, Raguseo and Paolucci
2016).
The analysis in the essay is mainly based on the services and products that are offered
by a five-star hotel and the levels of diversity of operations. The functional and operational
departments of the organization will be discussed in the essay and the interrelationships will
also be discussed in detail. The contribution provided by the hotel with respect to local,
national and the international operations will also be analysed in the essay in detail.
Discussion based on the current scope, structure and size of hospitality industry
As discussed by Jones, Hillier and Comfort (2016), the hotel or service based industry
is considered to be an important part of the hospitality sector. The hotel sector is thereby able
to provide the services to customers in such a manner which is helpful in the organizational
sustainability and effective operations as well. The hotel based sector is totally dependent on
the levels of disposable income of people and their leisure time as well. Hospitality is also

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able to play a key role in the ways by which a country is able to attract tourists and also
increase the levels of international tourists.
The essay will be based on the analysis of a five-star hotel named Sheraton Grand
which has its operations in different countries of the world including the United Kingdom.
Sheraton Hotels and Resorts is an international chain of hotels which operates more than 500
hotels on a global basis. The locations of the operations of Sheraton Hotels mainly include,
Africa, Asia, South and Central America, Middle East and Europe. Sheraton Hotels was
established in the year 1933 by two classmates namely, Robert Moore and Ernest Henderson.
The organization further increased its operations in the hospitality industry with the help of
effective acquisitions and mergers of different organizations all over the world
(Sheraton.marriott.com 2019).
Sheraton Hotels operates in the hospitality industry with the help of different products
that are offered to the customers. The products offered by the organization mainly include,
Sheraton Bed, Pillows, Sheets, Duvets, Sheets, Duvet Cover and sleep experience provided in
the hotel as well. Sheraton Vacation Club is another major service that is offered by the
organization to the guests who visit the hotel on a domestic and international basis. Sheraton
Hotel has been able to expand its operations in the hospitality industry from the year 1937 to
the 2016 by acquiring different organizations. Starwood Hotels was acquired by the
organization in the year 2016 which has helped the organization to become a major part of
Starwood Hotels and Resorts, that is the biggest hotel company (Kandampully, Zhang and
Bilgihan 2015).
Sheraton Hotels has aimed at enhancing the image of its brand by launching the
Simple Pleasures program. This initiative is mainly taken by Four Points by Sheraton with
the aim of taking different initiatives that included, Four Comfort Bed, Four Pies and the Best