Hospitality Marketing Essentials

Hospitality Marketing
Essentials

Table of Content
 Introduction
 Marketing Plan
 Conclusion
 References

Introduction
Marketing refers to actions which is taken to promote goods and services that includes
market research and advertising. This power point includes a basic marketing plan
which is prepared for the purpose of formulating and evaluating a marketing strategy
in an enterprise to attain business goals. It includes vision, mission, objectives, SWOT
analysis, STP model, budgeting, monitoring and controlling.

Market Plan
Market plan is determined as a business document that helps in business strategy and
tactics. It consists of actions that an organization must take while formulating a
strategy. It includes cost, action, steps and goals towards which an organization can
achieve its objectives, goals and purposes. Marketing plan provides a road map to
business enterprise which makes it easy for an organization in identifying and outlining
marketing strategy that firm can utilize in future.