Marketing Plan for McDonald's: Introducing Pizza

This presentation discusses the marketing plan of McDonald's for introducing their new product, Pizza. It covers the objectives, mission, vision, strengths, weaknesses, opportunities, threats, segmentation, targeting, positioning, tactics, marketing budget, marketing outlay, and control.

Marketing
Essentials

Table of Content
 Introduction
 Marketing plan
 Conclusion
 References

Introduction
Marketing plan is consider as a document that outlining the
marketing strategy and tactics with the aim of accomplishing set
goals in specified time frame. In context of McDonald's,
company also prepare a marketing plan to introduce their
services in market for inviting more and more consumers. As
company is going to produce new product i.e. Pizza for
influencing customers about their new products

Marketing plan
Objectives:
To enhance their sales by 20% in upcoming 1 year by delivering
best quality food to its customers is the main objective of
McDonald's at market place.

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Mission:
The primary mission of McDonald's is to offer high quality of
food at a affordable price with the aim of generating huge
profitability.

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Vision:
To become a famous food restaurant at global market by
fulfilling customers demand towards its products is the vision
for McDonald's that provide path to operate their activities in
effective way.

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Strength Weaknesses
McDonald's has strong products offerings that help
them in increasing their profitability level.
Operations of McDonald's are spread in over the world
that support in developing its competitive image.
Long queues at the time of busy period of major
weaknesses in-front of McDonald's.
Health conscious people is also a negative factor for
company.
Opportunities Threats
Growth of fast food industry is developing which
provide opportunities to firm to increase their revenue
by offering their quality products.
Company also expand their business at global countries
that assist in developing its competitive brand image.
Intensity competitors at market is become a major
threat for company at the time of performing their
business.
Instability in political environment is reduce its
performance.

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Segmentation: Under this, company classified their customers as
per their characteristics. Mainly, company segment their
customers as per psycho-graphic segmentation as it includes
consumers values, habit, attitudes and so on.
Targeting: After segmenting , McDonald's target adults and kids
through which they can easily sell their products. This will
contribute in improving overall profitability level.

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Positioning: In this regards, McDonald's use adaptive type of
products positioning in which they easily invite more and
more customers to buy company products and services to
satisfy their needs.

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Tactics: This type of stages is related to the short term strategy in
which marketing manager take instant decision. In this,
company adopt different strategies such as marketing mix,
online promotion, social media marketing, traditional
marketing and many more

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Product: Company introduce new product i.e. Pizza with the
aim of inviting number of customers towards the same.
Price: McDonald's set their product price on the basis of
customers. As they also ensure that product price is
affordable for customers. This will improve the profitability
level of the firm at market place.

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Place: For delivering their new products, company includes
their stores wherein customers easily buy its services and
satisfy their needs.
Promotion: For promoting Pizza in market, McDonald's use
online marketing like social media to influence customers to
buy company products and services.

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People: McDonald's is responsible for includes skilled and
talent workers within the production department so that they
easily make quality products as per customers demand.
Process: The process of McDonald's is very fast in which they
focus on satisfying customers demand by serving them as per
their requirements.
Physical evidence: In this company needs to make attractive
layout and also keep store ambiance more attractive so that
customers get easily attracted.

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MARKETING BUDGET
PARTICULARS I
Y
ea
r
II
Year
III Year IV Year V Year
Initial money 10
00
0
12000 16500 18060 20900
Investment 15
00
0
16000 23840 39500 22400
TOTAL 25
00
0
28000 40340 57560 43300

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MARKETING OUTLAY
Promotion 1
0
4
0
0
4000 8000 2820 6000
Online publicity 4
0
0
0
3000 10000 5000 5000
Print media 7
0
0
0
2800 10000 5900 10600
TOTAL 2
1
4
0
0
9800 26000 13720 21600

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Control: This is one of the most and last stage of marketing plan
that focus on taking right action while implementing
marketing strategies. For this, company also communicate
with their customers and take their feedback for furthermore
improvement within their activities. This will help in
increasing the profitability and brand image at competitive
market place.

Conclusion
As per discussed it has been ended that marketing is crucial
action for business to increase their profitability level by
spreading their awareness in market. Furthermore, key roles
and responsibilities of marketing function is also played a
crucial role in attaining at the market objectives in stipulate
time frame.

References
Boschetti, A. and Massaron, L., 2015. Python data science
essentials. Packt Publishing Ltd.
Brychkov, D. and Domegan, C., 2017. Social marketing and
systems science: past, present and future. Journal of Social
Marketing. 7(1). pp.74-93.

Thank You