Hospitality Marketing Essentials

Hospitality Marketing
Essentials

Table of Content
• Introduction
• Marketing plan
• Conclusion
• References

Introduction
Hospitality is one of the wide industry that is providing different types of
services and products to customers. This industry sector is employing more
than 3.5 millions of people as well as enhancing economic rates. Marketing is
an essential function of organisation as it helps in improving customer based
and sales of products or services. Chosen company for this presentation is
Hilton Hotel Corporation.

Marketing plan
Interrelation of marketing function with other business functions
The major function of Hilton company include marketing, human
resource, finance, customer service. It is essential that various role and
responsibility of marketing department in interrelate to other department of
Hilton company. Marketing function is linked with human resource in order to
advertise vacant position of respective company. Marketing department will
help in identifying new market trends for enhance performance of finance
department.