Hospitality Marketing Essentials

Hospitality Marketing Essentials
TASK 1

Table of contents
Introduction
Explaining key roles and responsibilities of marketing function
Interrelation of marketing function with different departmental function
Conclusion
References

INTRODUCTION
 Hospitality marketing takes different segments of the hospitality industry like hotels,
restaurant and resorts, use marketing technique to promote their goods and services.
 Marketing is very essential in hospitality industry is to identify the consumer taste and
preferences, increase brand awareness, promoting strategy and services for attracting
consumers.
 This presentation will explain the key roles and responsibilities of marketing functions
in the hospitality industry.
 It will describe the interrelationship between marketing functions and other functions
of organization.

Explaining Key Roles And Responsibilities Of Marketing
Function
There are various roles and responsibilities which in turn associated with marketing
function that contributes in the accomplishment of goals and objective. This function
helps business unit in gathering information about both market as well as customers and
thereby assists in formulating competent strategic framework which contributes in
higher productivity and profitability.
Marketing function
Gathering marketing Marketing planning
Designing and development
Communication
Build brand image