Hospitality Marketing Essential Concept - Doc
Added on 2021-02-19
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Hospitality marketingessential
Table of ContentsINTRODUCTION...........................................................................................................................1ACTIVITY 1....................................................................................................................................1Concept of marketing, including current and future trends .......................................................1Different marketing processes.....................................................................................................2Different roles and responsibilities performed by the Marketing department of HILTON........2Analysis of how marketing influences and interrelates with other functional departments ......3Value and importance of marketing role ....................................................................................3Marketing mix 7P's ....................................................................................................................3Conclusion based on critical analysis of significance effective interrelation within differentfunctional departments................................................................................................................6ACTIVITY 2....................................................................................................................................6Covered in PPT...........................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is an important tool in the today's business organisations as it is related withthe study of marketplace, demands of customers, customers driven marketing strategy and builtan healthy relationship with customers. In the current market scenario the awareness regardingthe marketing essential is very high as because it plays a huge role towards attaining the highersuccess and growth. In this file the taken organisation is Hilton which is an Americanmultinational hospitality company and formed in 1919 by Conrad Hilton. This report will coverthe study of role and responsibilities of marketing and their interrelation with other departmentsof business organisation. Along with this, it also define about the application of marketing mix indifferent organisations and evaluate the marketing plan of the business which helps them inachieving their business goals and objectives.ACTIVITY 1Concept of marketing, including current and future trends As marketing is the most important component of the business in this case it is essentialfor the business organization to adopt a proper marketing process in order to get the success indevelopment of new product. It involves advertising, selling, promoting, delivering and others.This help the Hilton in identifying the current as well as future trends so that the successfulmarketing planning can be assured so that business can get their desired outcomes in a shortduration of time. Here are define some current and future trend in marketing which are as follow:Current marketing trends– Current trends are related to the previous trends whichimproved and become current trends such as TV advertisement and prints with some innovativestrategies and practices. In the current marketplace there are present some common marketingtrends which are text message advertising, targeted emails, social media and internet videoadvertisement(Baker and Magnini, 2016).Future marketing trends– The future trend of marketing is higher which can be seen bythe development of technology in the marketplace. The future market trends like augmentedreality, virtual reality and live video are the important part of it. Moreover, some brands willleveraging stories for content marketing as well as artificial intelligence also become mostpopular source of marketing in future. 1
Different marketing processesMarketing process is an effective procedure which helps an organisation in determiningthe opportunities, choose target market, help them in developing marketing mix and manage themarketing planning or efforts(Marketing Process and the Steps involved in Marketing Process,2019). These all elements are described beneath: Analysis of opportunities in market – This is the first component of the marketingprocess which helps the manager of Hilton in distinguishing the opportunities in marketwhich are related to the customers wants and expectations. For this aspect, manager mustgive emphasis on adopting the information system so that they can easily collect all theinformation related to customer and market easily.Selection of target market – It is the important factor of the business in which themanager of Hilton organisation must focus on analysing their current market in order tochoosing their ultimate customers. Development of marketing mix – After developing the marketing strategy the businessmust focus on formulate effective planning for marketing mix so that they will be able todetermine their product, price, place and promotional strategies. Management of marketing efforts - This is the last phase in which the manager considerall the strategies into the actions. For this, the manager of Hilton will consider fourelements which are analysis market, marketing-mix planning, implementation andmarketing control(Bhalerao and Kamble, 2015). Different roles and responsibilities performed by the Marketing department of HILTON.Marketing department is the most vital part of the business organization as the main focusof them on identifying the most successful products for market and then helps the business inpromoting those products as well. In this aspect marketing department of the Hilton will alsoperform various roles and responsibilities which are as follow: Customers satisfaction: In this aspect the marketing department plays an essential roleas they are conducting their various activities to identify the needs and demands of the customersso that the operations of the business can be operated accordingly. It will enables the Hilton to gethigher success and growth in their business. Manage marketing budget – Marketing department have also great contribution inmanaging the marketing budget by recognizing the present market situations or conditions. This2
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