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Hospitality Marketing Essential Assignment

   

Added on  2021-02-19

9 Pages2450 Words60 Views
HospitalityMarketingEssential
Hospitality Marketing Essential Assignment_1
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INTRODUCTIONMarketing is activity which company undertake for promoting their goods and services tocustomers. It involve selling, advertising as well as delivery of product to customer or business(Baker and Magnini, 2016). This report is based on hospitality industry organisation named asPremier Inn which is largest UK hotel brand. It was founded in 1987 by Whitbread and they areserving in UK, Ireland, United Arab Emirates, India, Germany and Isle of Man. Assessment willgoing to cover role and responsibilities of marketing department along with their interrelationwith other departmental functions. Moreover, it also cover comparison among two companiesmarketing mix as well as develop marketing plan for accomplishing desired outcomes. ACTIVITY 1: INDIVIDUAL REPORTConcept of marketing, including current and future trends Marketing is activity that an organisation conduct and also have specific department ofthis. It help in attracting customers and increasing sale of business firm as well as marketingprocess result in enhancing customer base. In involve advertising, selling and delivery ofproducts and services to customer or business. There are some presentas well asupcoming trendwithin marketing explanation are as follows :- Current marketing trends – Current marketing trends are combination of previoustrends which get improve and become current trend like TV ads and print with some newstrategies focus on inbound practices (Bhalerao and Kamble, 2015). There are some commonpresent marketing trends such as social media, targeted Emails, text message advertising,retargeting campaigns and internet video advertisement. Future marketing trends – As technology is increasing day by day it will result inseveral future market trends such as Virtual reality and augmented reality and Live videos willbecome more popular. Along with this, some brands will leverage stories for content marketingas well as artificial intelligence also become most popular source of marketing in future. Different marketing processesMarketing process is the procedure which help in analysing opportunities in market,select target market, development of marketing mix as well as management of marketing activity(Marketing Process and the Steps involved in Marketing Process, 2019). Explanation of theseare mention below :-
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