Hospitality Marketing Essentials Assignment : Costa Coffee
Added on 2021-02-20
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Hospitality MarketingEssential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1: INDIVIDUAL REPORT.................................................................................................1Concept of marketing, including current and future trends ...................................................1Different marketing processes................................................................................................1Role and responsibilities of marketing function ....................................................................2Marketing influences and interrelates with other functional departments of organization....3Value and importance of marketing role................................................................................3Marketing mix 7P's.................................................................................................................3Conclusion based on critical analysis of significance effective interrelation within differentfunctional departments...........................................................................................................5ACTIVITY 2: IDIVIDUAL PRESENTATION .............................................................................5Covered in PPT.......................................................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is defined as the business activity which helps to promote organisation activityfor the purpose of achieving goals of an organisation. Marketing includes number of work suchas promotion, selling and also delivering the product to customers. It is necessary for each andevery business organisation because it helps to accomplish the mission and vision of a company.The organisation which has been selected for this individual assignment is Costa Coffee whichwas founded in the year 1971. Headquarter of the office is located in Dunstable, Bedfordshire,UK. It has been operating in different part of the world. Here in this project various topics will becovered such as concept of marketing, various types of marketing process, roles andresponsibilities of marketing. Also, marketing mix will helps to understand every singlemarketing activity of Costa coffee.TASK 1: INDIVIDUAL REPORTConcept of marketing, including current and future trends Marketing is business activity which holds the important department within theorganisation and helps to achieve the target which company want to attain. The main help whichcompany gets with the help of marketing is that they directly attracts customers and even developrelationship with them due to which sales can be increased. Below, there is the discussion aboutcurrent and future trends:Current Marketing trends: It is defined as the trend which is being mostly liked by eachand every customers who are connected with organisation. Here, improved products are presentsbased on the reviews collected for past trends (Blythe and Martin, 2019). For example: Before,there was the trend that advertisement used to be done on radio, newspaper etc., but currenttrends says that television, social networking sites are mostly used in it. Future marketing trends: It is the market of trends and new technology wherecustomers wants changes in every short period. It is expected that future marketing will becompletely based on artificial intelligence where chances of errors are very less and attractingnew customers is very easy (Soe, Moritaka and Fukuda, 2015).Different marketing processesIn present situation, it is important for every business organisation that they must analysisabout the market that how it is performing and out of it, company is required to find opportunities1
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