Marketing Essentials

This presentation on Marketing Essentials covers the role of marketing, marketing mix comparison, marketing plan, and more. It provides valuable study material and assignments on marketing.

Marketing essentials

TOC
 Introduction
 Role of marketing
 Marketing mix comparison
 Marketing plan
 Conclusion
 References

Introduction
 Marketing is a technique to reach to the customers and make people aware
about the product and services offered by business unit. It is the step by step
methodology which helps in promoting brand and attract more buyer
 Current study we will discuss about the marketing process, roles and
responsibilities of marketing manager, values and importance of . Furthermore
it will also discuss about marketing-mix

Roles and responsibilities of marketing
 Enhance customer awareness
 Conduct marketing researcher
 Build Relations with customers
 Promoting facilities

Comparison of different tactics applied by organisations
BASES HILTON HOTEL TAJ HOTEL
PRODUCT Hotel and Resorts services, it offers
spa, food, gym etc. many products to
consumers which has made the
brand unique in this industry.
It focuses on branding and designing
of its products gain attention of
consumers.
PRICE Penetration Pricing strategy used by
business which help the firm in
attracting more consumers which
supports in raising sales of
enterprise.
Scheming Pricing strategy is used
by Taj hotel which helps the firm in
gaining competitive advantage.

Cont…
PROMOTION Promotion through Newspapers and
magazine.
Social media, media advertisements
etc used by company which helps in
attracting new consumers towards
the brand.
PLACE It uses direct and indirect both
distribution channel which makes it
capable to deal with consumers well.
It uses only direct distribution strategy
hence consumers sometimes find issues
in getting home delivery.
PEOPLE High Salary provided to the employees
which makes the person positive
towards the brand.
Incentives are provided to employees
in order to motivate them so that they
perform well.

marketing plan
 Mission : Mission of Hilton hotel is to became the first choice of the
customers.(Ariffin And et.al, 2018)
 Vision : Vision of Hilton hotel is improve their hospitality in every possible
way.
 Objectives : To open new branches and to generate 20 percentage more
revenue still the end of 2019 are the main objective of Hilton hotel

SWOT Analysis of Hilton hotel
Strength
 586 hotels
 Globally recognised
 Quality services
 Customer retention rate
Weakness
 High range services
 High level of debts
 Over dependent on USA
 Less flexibility

Marketing Mix Strategies
 Product : Hilton is among the leading hotel chain all around the world . The
hotel should introduces new services in the market . This will help the hotel
business to attract new customers and retain the existing customers. As they
are targeting high class customers, the priority of these customers are service
quality. This will help the hotel to easily attract them.
 Price : As Hilton hotels is a chain of hotel with more then 500 hotels in it. The
hotel chain is already having good brand value in market and it the hotel brand
is globally recognised . Hilton hotel should introduce some low budget
services for students and low budget customers this will increase the revenue
generation because it can target new customers from different income scale.
(Ariffin And et.al, 2018)

STP
 Segmentation : Among all the segmentation
strategies Demographic segmentation strategy
is the best strategy for hotel chain. This will
target people bases on their gender and age ,
this will lead to increase in their revenue
generation
 Targeting : Hilton hotel can use differentiated
strategy . In this strategy the hotel target all
type of customer. It is beneficial for companies
who want to target mass audience and reach
new markets by decreasing the price of their
services.

Monitoring and Controlling
 Hilton hotels will only consider the annual sales report in order top monitor
the results of marketing plan for their hotel business.
 This will help the firm to analysis the progress made by firm from new
strategies.
 This strategy is more effective of the success of marketing plan of the
organisation.

CONCLUSION
 From the above report it has been concluded that marketing plays an crucial
role in hospitality industries.
 There are different marketing processes which help out the industries to
develop different strategies towards the growth of the firm.
 The study include role and responsibility of marketing managers for the
organization and how they influence different departments of the organization.

REFERENCES
Ariffin, A.A.M. And et.al, 2018. Exploring the influence of hospitality on guest
satisfaction in luxury hotel services. e-Review of Tourism Research, 15(1).
Baker, M.A. and Magnini, V.P., 2016. The evolution of services marketing,
hospitality marketing and building the constituency model for hospitality
marketing. International Journal of Contemporary Hospitality Management,
28(8). pp.1510-1534.