Hospital Marketing Essentials

Hospital Marketing
Essentials
(TASK-3 & 4)

Content
 Introduction
 Marketing mix of two organisations
 Marketing plan for Hilton Hotel
 Conclusion
 References

Introduction
Hospitality is related with maintaining good relationship with their
guest. The host receives the guest and entertainment is provided to
guest or visitors. Marketing refers to group of activities performed
by an organization to promote their product through various
techniques such as advertisement, public selling etc.

Comparison of different hospitality
organisation which apply marketing mix
Marketing mix is a approach which is used by different companies to
attain better position in the marketplace then competitor. The
marketing mix is used in the hospitality sector to promote this sector
by combining different factors which are price, place , promotion
etc. The Hilton is using this approach to promote their brand in the
country where they are considering to expand.