Hospitality Marketing Essentials

This presentation provides an analysis of the marketing plan for Hotel Hilton, including its mission, vision, objectives, SWOT analysis, marketing mix, financial planning, and monitoring & controlling. It also discusses the product, price, place, and promotion strategies of Hotel Hilton. The presentation concludes with a discussion on key performance indicators and feedback mechanisms for monitoring and controlling the marketing plan. References are provided for further reading.

Hospitality Marketing Essentials

Marketing plan
Executive Summery
 This report has analyzed marketing plan of Hotel Hilton.
 This plan has been covered mission, Vision, objectives of the company to understand
their business plan.
 This report has covered SWOT analyses to Hotel Hilton, so they can find their
Strength weakness and opportunities.
 Report has also included Marketing Mix, financial planning and monitoring &
controlling.

Mission
 Hotel Hilton's mission is to become a world's best hospitable company
by providing their customers best experience to their customers.
 They want to provide high values to the community and their owners.

Vision
 To fill world with the warmth and light of hospitality by delivering exceptional
experience to their every guest, hotel and every time.
Objectives
 To become world best hospitality providers.
 To have strong and skillful workforce so Hotel Hilton can increase their growth
 To provide customers satisfaction with their quality services
 Recruitment of new employees

SWOT Analysis
Strength
 Hotel Hilton have reputation in the hospitality industry.
 they are having hotels in 103 counties which strength of this company.
 Hotel Hilton are working in this industry from more than years which shows
that their goodwill in the market.
 Technology is main source of attraction toward these hotels, which makes
this hotel best.
 More than 17000 employees are working in this company, and they all well-
trained.

To be Continued...
Weakness
 They have reputed name in the global market, but they have only limited
shares .
 Activities and operations of the Hotel Hilton is affected by the polices of the
government because every country have different tax structure and polices.
Opportunities
 There are some potential markets where Hotel Hilton can expand their
business and achieve high profitability in their business.
 They can gain opportunities by innovating services for customers and create
better experience for them.
 They should analyze new technology trends to take competitive advantages.
 If they use pricing strategies then they can achieve high growth.

To be Continued...
 They can ask for the business if they want to start and take advice from the
people by asking questions about business which they want to start.
 Experts will provide the ways to start their business.
 They can also ask for the new business plans which they can start and
successful in their life.
 This side is used by the experts, and they will only give suggestions.

To be Continued...
Product
 Hotel Hilton is selling varieties of the products so customers have different
choices.
 Customers can select their products and services according to their demand.
 They are proving higher facilities to the customers, so they are willing to pay
high prices to rent a room in the Hotel Hilton.
Price
 Hotel Hilton is using pricing strategies to compete with their competitors.
 They are using data of their competitors which is easily available online so it is
easy to set prices for their rooms and services.

To be Continued...
Place
 Hotel Hilton have strong hold on most of the counties.
 Now they are looking to expand their business on developing county such as
china.
 They have enough opportunities in this market because on the basis of population
this company comes in 1st position in all over the world.
 It will be easy for Hotel Hilton to target amount of customers in this country.
Promotion
 They are promoting their Hotel through various promotional strategies such as
newspapers, TV advertisement and Digital marketing.
 There teams have enough skills to promote Hotel in various market with low
budget.

Financial planning
 They can ask for the business if they want to start and take advice from the
people by asking questions about business which they want to start.
 Experts will provide the ways to start their business.
 They can also ask for the new business plans which they can start and successful
in their life.
 This side is used by the experts, and they will only give suggestions.

To be Continued...
Particular Amount
Total salaries of the 10
employees
50000
Marketing 50000
Training & development
program
15000
Estimated cost 1,5000

Monitoring & Controlling
KPI's
 KPI's is known as Key performance Indicator which is used to measure
performance of the employees.
 This tool will help Hotel Hilton to measures the performance of company
after implementing new marketing plan.
 They can see the process and training programs which is their objective.
 Manager of the Hotel Hilton will measure and if they will found any
problem in the planning and strategies then they can develop new
strategies in particular areas.
 There will be some areas where indicators will be set and measure the
performance by superiors of the company, so they can monitor and
control the process and planning

To be Continued...
Feedback
 Feedback is also a best tool to monitor the performance and control
employees after making the marketing plan for the Hotel Hilton.
 Superiors can use this to motivate their employees as well. They can
take feedback from the employees who are working in the Hotel Hilton,
and they will provide the suggestion to them.
 This information can be used to see effect of the marketing plan how if
will affect on the Hotel Hilton's profitability and activities.

REFERENCES
Books and journal
Neuninger, R., 2017. Qualitative marketing methodology. In Routledge
Handbook of Hospitality Marketing (pp. 54-65). Routledge.
Sahoo, P. R., 2017. An analytical study on the perception for the application of
electronic distribution system by the hospitality industry.
Slootweg, E. and Rowson, B., 2018. My generation: A review of marketing
strategies on different age groups. Research in Hospitality Management.8(2).
pp.85-92.

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