IBIS Hospitality Marketing Essentials | PDF

HOSPITALITY
MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
Covered in PPT.......................................................................................................................1
Activity 2.........................................................................................................................................1
P3. Marketing Mix..................................................................................................................1
P4. Marketing plan for IBIS Hotel. .......................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to an activity, which helps the management in promotion of their
company as well as their products and services. In other words, it creates the relationship with
the business process and satisfying customers. In this assignment, the IBIS hotel is considered, as
it is international hotel company (Achrol and Kotler, 2012). In this report, roles and
responsibility of marketing function are listed as well as interrelation with other functional areas
in context hospitality organizational. Along with this, marketing mix is also conducted in context
to IBIS hotel for achieving business objective. In addition to this, marketing plan is also
developed for organisation to meet objectives in an effective way.
Activity 1
Covered in PPT
Activity 2
P3. Marketing Mix.
MARKETING MIX IBIS Marriott
Product The ibis hotel focuses on
offering the homogeneous
products: a modern room
connected and soundproofed
bedding to innovative
comfort, breakfast from 4am
to noon and a varied cuisine,
attentive and efficient.
The core product of the Marriott are
their hotels, rooms. The Marriott has
different hotels in which they service
their products like Marriott hotels
and resorts, JW Marriott hotels and
resorts and many more.
Price The prices of IBIS is major
way of earning profit form
customers and the price of ibis
Every Marriott hotel is a brand
which has setted their different
prices for their product and services.

products and services are
depends on which city the
hotel is situate.
They are focusing on pricing
skimming and pricing penetration
strategy in their business.
2