Hospitality Marketing Essentials (Pdf)

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HOSPITALITYMARKETING ESSENTIALS
Table of ContentsINTRODUCTION..........................................................................................................................1LO 1................................................................................................................................................1Explaining the key roles and responsibilities of the marketing function within a selectedhospitality organisation...............................................................................................................1Discussing how roles and responsibilities of marketing relate to the wider organisationalContext........................................................................................................................................2Analyse the roles and responsibilities of marketing in the context of the marketingEnvironment...............................................................................................................................3Analysing the significance of interrelationships between marketing and other functional unitswithin a selected hospitality organisation..................................................................................4Critically analyse the key elements of the marketing function and how they interrelate withother functional units within a selected hospitality organisation...............................................4LO 2.................................................................................................................................................5Comparing the ways in which different hospitality organisations apply the marketing mix tothe marketing planning process to achieve business objectives..................................................5Evaluate different tactics applied by hospitality organisations to demonstrate how businessobjectives are achieved...............................................................................................................7LO 3................................................................................................................................................8Produce a basic marketing plan for a hospitality organisation to meet marketing objectives....8Objectives..................................................................................................................................10Design a strategic marketing plan that tactically applies the use of the 7Ps and includesmeasures for monitoring and evaluation to achieve overall marketing objectives...................11CONCLUSION.............................................................................................................................11REFERENCES.............................................................................................................................13
INTRODUCTIONMarketing is one of indispensable function of organisation that assisting in reachingstandard objectives. Marketing is the tool which is very important to use for every organizationin order to satisfy the needs and wants of the customer's. The services which are performed withrespect to the buying and selling of the product and services is termed as marketing. Marketingworks to gain the customer's attention by offering their goods and services. The assignment isabout the marketing in hospitality. Marriott International is multinational hospitality organizationfounded by J. Williard Marriott Headquartered in Bethesda, Maryland, US in 1927. Report willprovide the key roles and responsibilities of marketing function of Marriott InternationalAssignment will provide the deeper insight of the interrelationship between marketingdepartments. It will also evaluate the tactics applied by the hospitality organization and producea basic marketing plan for the hospitality organization to meet the marketing objectives alongwith the strategic marketing plan.LO 1Explaining the key roles and responsibilities of the marketing function within a selectedhospitality organisation.Hospitality industryis a wide category in the service industry which involve themeparks, event planning, cruise line, transportation with the tourism industry. This industry istotally depend upon the availability of the leisure time and disposable income. The groups ofhospitality includes multiple group of the like direct operations and facility maintenance in thehospitality units (a restaurant, hotel or an amusement park). The industry renders theaccommodation facility which consider (bed and breakfast, hotels, inns, resorts and servicedapartments), restaurant and bars (bars, cafes, nightclubs, pubs and Public house), tour and traveletc.Marriott international was formed in 1983 and entire corporation divided into twoorganisation one was Marriott international and Host Marriott corporation. One of the largestchain of luxury hotel in approx 6,520 location worldwide with 177,000 employees (Hinson,Abdul-Hamid and Osabutey, 2017).Keys and responsibilities of marketing functionRoles and responsibilities ofExecution in Marriott international1
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