Hospitality Marketing Essentials: Roles and Responsibilities within Jurys Inn

HOSPITALITY
MARKETING
ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
Key roles and responsibilities of the marketing function within Jurys Inn.................................1
Roles and responsibilities of marketing relating to a wider organisational context....................2
Analysing the roles and responsibilities of marketing in the context of the marketing
environment.................................................................................................................................4
Analysing the significance of interrelationships between marketing and other functional units
within Jurys Inn...........................................................................................................................5
Critically analysing the key elements of marketing function and its interrelationship with other
functional units within Jurys Inn.................................................................................................6
LO2..................................................................................................................................................6
Comparing the ways in which Jurys Inn and InterContinental Hotels Group (IHG) apply the
marketing mix to the marketing planning process to achieve business objectives......................6
Evaluate different tactics applied by Jurys Inn to demonstrate the way in which business
objectives are achieved................................................................................................................9
LO3..................................................................................................................................................9
Basic marketing plan for Travelodge to meet marketing objectives...........................................9
Covered in poster.........................................................................................................................9
Detailed, coherent, evidence-based marketing plan that applies the marketing mix to meet
marketing objectives for Jurys Inn..............................................................................................9
Strategic marketing plan that tactically applies the use of the 7Ps and includes measures for
monitoring and evaluation to achieve overall marketing objectives.........................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is referred to be an essential consideration of almost all sort of organizations and
it plays a contributory role onto the business. The current is hereby entitled as Hospitality
Marketing essentials which is mainly to depict the importance of activities like promotion and
advertisements to further trigger the process of sales. This ultimately serves to the consideration
of enhancing the overall profitability of the enterprise to a great extent (Bowie and et. al., 2016).
The present report has thereby covered some such significant aspects of marketing with a special
context of a well-known hospitality firm in UK named Jurys Inn to enlighten the readers about
its undertaken marketing functions. This also described the interrelationship among the
marketing as well as other departments of hospitality enterprises. Jurys Inn is a privately-owned
establishment which is currently operating in total 43 distinct locations with approximately 2500
employees. It is 137 years old and has been felicitated with several number of awards.
LO1
Key roles and responsibilities of the marketing function within Jurys Inn
This is to discourse upon the vital role and responsibilities of Jurys Inn marketing
department where it duly assists in the promotion of their business for a timely attainment of
their undertaken goals and objectives. It is known to create a predominant image of the brand to
positively represent the company to its audiences in the market.
Roles and responsibilities How is it executed in Jurys Inn
Market Research This is referred to be the foremost role of
marketing that consists of some prime
responsibility of collecting valid and reliable
information about the targeted set of market
(Jauhari and Bharwani, 2017). It is done to
ascertain the factual needs and demands of the
customers in the market to further assess the
information for developing effective and need
base products. In Jurys Inn, this role is being
performed by the marketing team in terms of
understanding the realistic demands in the
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market to take accordant steps.
Product/ Service management This role is carried out once after targeting the
consumers in the market to further set the
prices of the formulated products or services. It
hereby includes correctly responding to the
determined requirements of the customers and
keeping the product updated. In the cited firm
as well, the service management is done by the
team to comply by the above identified needs
and demands of the targeted marketplace.
Promotional channels This is yet another most vital role of marketing
department in Jurys Inn with a prime
responsibility of choosing from some smart
choices of promoting the launched goods and
services (Kandampully Zhang and Bilgihan,
2015). It is for example to choose from the
traditional or digital means of advertising to
attract a large set of consumers.
Pricing This refers to the process of setting price where
Jurys Inn need to select the most suitable
strategy of pricing. It is because in case they
set the most- highest or lowest costs of their
newly launched service, they may suffer from
huge amount of loss.
Roles and responsibilities of marketing relating to a wider organisational context
This is basically to state the relationship of above stated roles and responsibilities of
marketing functions to a wider organisational context. Herein, one can relate the marketing
purposes to other existent departments of the hospitality firm like Jurys Inn (Koritos and et. al.,
2018). Below are some other key organisational departments that relates to the roles and
responsibilities of marketing-
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