Roles and Responsibilities of Marketing Functions

Marketing Essentials

Contents
INTRODUCTION...............................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Roles and responsibilities of marketing functions........................................................................3
P2 Roles and responsibilities of marketing relate to organizational context......................................5
TASK 2.................................................................................................................................................7
P3 Compare ways to use marketing mix elements.............................................................................7
TASK 3...............................................................................................................................................10
P4 Marketing plan of McDonald’s..................................................................................................10
CONCLUSION..................................................................................................................................14
REFERENCES....................................................................................................................................15

INTRODUCTION
Marketing essential consider as an important activity through which company
promote as well as add values to customers for fulfilling their requirements. It includes
various tools such as advertisements, personal selling, public selling and many more. All
these help in building strong relationship with customers and at the same time also retain
them for longer period of time. As marketing directly contribute in increasing public
awareness towards company products and services which may enhance profitability at market
place. Along with this, it also develops new strategy for conducting research and
development which assist company in identifying customers needs and wants (Malhotra,
Birks and Wills, 2013). This will also create strong customer base towards company products
and services. As manager of marketing also adopt new and innovative ways to influence
customers to consume company products and services in order to increase profitability level
at market place. Current research based on McDonald’s, is fast food restaurant as they
operate their business activities in over the world and also provide quality food services to
larger number of customers. Various key roles and responsibilities of marketing function is
also discussed in this project as it helps in improving the performance level of the company.
Along with this, comparison of marketing mix in two different organization is also mentioned
to evaluate the actual performance of the company at market place.
TASK 1
P1 Roles and responsibilities of marketing functions
In today’s scenario, marketing is one of the important concept which use business
organization to increase their sales by promoting quality products and services to its large
number of customers. In addition of this, marketing is an appropriate term through which
firm invite individuals and also influence them to consume company products for fulfilling
their needs and wants. This will directly contribute in grabbing attention of the people as they
easily create string customers place which directly contribute in attaining higher success at
market place. Mainly, marketing includes various activities like selling, promoting,
advertising, customers relation and many more. All these will enhance productivity level of
the company at market place. Along with this, manager of the company uses various
strategies to analyse the market trends and condition. With the help of this firm easily attain
set goals and objectives in appropriate time frame (Bean and Hussey, 2012). In this context,

there are some main roles and responsibilities of marketing function which may leads in
determining overall performance of the company. All these are as follows:
Product: It is one of the important function of marketing in which company produce
quality products for their customers to fulfil their needs and wants. By serving quality food
items, McDonald’s easily enhance their performance level in front of market and customers
as well. Along with this they also invite larger customers towards its products and services
(Macarthy, 2018). In context of McDonald’s produce high quality products as per customers
requirements as they easily satisfy them and also retain for longer period of time. As
company offer cheese burger, French Fries, drinks and many more items to its customers.
Apart from this, company also take customers feedback and opinion as per regular basis to
make their process of effective. For this company use new and innovative ways as per market
trends to increase their positive image at market place.
Selling: It is also an important function in which marketing department collect
relevant data through various marketing tools. With the help of this manager easily determine
customers requirements towards company products. In this, the main aim of marketing
manager is to increase sales and profit as well. For this manager make better ways to provide
their final products to final customers in order to attain their satisfaction level. In addition of
this, manager should set use appropriate tools to provide their products in market place as
customers easily buy it. Mainly, company use cost effective promotion channel in which they
promote their services in front of market which may leads in enhancing overall sales of the
company. This will directly contribute in enhancing positive brand image.
Pricing: It is one of the important function of marketing function in which manager
should set their product price affordable as customers easily pay for this. If cost of the
product high and quality is low then customers reduce their interest on products and switch
another product. Thus, it is important for McDonald’s to set product cist as per its quality and
features which may leads in increasing profitability level of the company at market place. In
addition of this, it is also important for business to prepare some effective pricing strategies to
provide its food items at affordable cost. This will help in inviting large number of customers
towards company food items.
Promotion: It is also a major function of marketing as company provide information
to people for aware them towards its services. By using this tool, company communicate with
their customers and also influence them to consume company products (Babin and Zikmund,