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Basic Marketing Essentials Contents

   

Added on  2020-06-06

14 Pages4661 Words136 Views
Marketing Essentials

ContentsINTRODUCTION...............................................................................................................................3TASK 1.................................................................................................................................................3P1. Roles and responsibilities of marketing function.........................................................................3P2 Roles and responsibilities of marketing relate to organisational context......................................6TASK 2.................................................................................................................................................8P3 Compare ways to use elements of marketing mix.........................................................................8TASK 3...............................................................................................................................................10P4 Basic marketing plan..................................................................................................................10CONCLUSION..................................................................................................................................12REFERENCES..................................................................................................................................14

INTRODUCTIONIn current scenario, marketing is more important tool for business because it helps inincreasing public awareness towards company products and its features. Basically, it is broadconcept in which company promote as well as sale products to target customers for attainingtheir higher satisfaction (Al-Ekam and et. al., 2012). It considers customers relationship,developing new strategy, understanding marketing and customers’ needs and many more. Allthese are important for company to attain higher success at market place. For grabbingcustomers attention, it is important for organization to use new and innovative marketingways to communicate with their customers to influence them to consume company products.With the help of this company easily enhance their profitability level and at the same timealso capture larger market share form its rivals. Current report discussed about McDonald’s,is famous food company which offer variety of beverage and food items in over the world.The main aim of this company is to create string customers base. Key roles andresponsibilities of marketing functions is mentioned in this report which may leads inimproving the performance level of the company. In addition of this marketing mix and planalso discussed in this project which helps in offering quality products and services forfulfilling customers’ demands.TASK 1P1. Roles and responsibilities of marketing functionMarketing functions play vital role in business organization in which firm improvetheir performance level by establishing their strong positive at market place. In this variouskey roles and responsibilities of marketing function helps in reaching target customers byunderstanding their needs and wants in appropriate manner. Mainly, marketing is consideringas an important concept in which firm easily communicate with larger customers in one timeand provide them relevant information about products features and verities. This will help ininfluencing them to consume its products and services and increase company profitabilitylevel. In context of McDonald’s, they also use effective marketing concept which providebetter support to firm to take right decision towards the purchasing, with the help of thiscompany maintain their positive brand image at marketplace which contribute in invitinglarger number of customers (Arguello, 2013). Along with this, it is also important formarketing to effectively play their roles and responsibility which helps in improving theproductivity level at market place. All these responsibilities can be understood by followingpoints:

Products: It refer to final goods and services which produce as well as manufacture bthe company with the purpose of fulling customers needs and wants in effective manner.Thus, it is important for company to manufacture quality products to invite as well as attractlarger number of customers towards its food items which may leads in increasing sales(Bačík, Štefko and Gburová, 2014). In this it is important duty of McDonald’s manager toevaluate customers taste and preferences at the time of producing products. Along with this,taking feedback is also important for company to improve their production process as percustomers thinking. As McDonald’s offer cheese, burger, French fries and many more. Forincreasing profitability level, manager have to use new and innovative ways to understandcustomers taste and market trends as well. With the help of this company easily take strongplace in market pace. Selling: It is also an important role of marketing function in business organization inwhich various tools and techniques are used by the marketing manager to gather and collectadequate information which may leads in making an effective strategy with the purpose ofincreasing overall sales of the company. In this context manager of marketing department istries to increase sales by providing final product to end users in order to satisfy their needs.For this manager needs to select appropriate tool to sale company products to targetcustomers in effective manner which may leads in increasing customers base. In context ofMcDonald’s use cost effective promotion channel through which company easily influencecustomers to purchase its food items which directly contribute in increasing profitabilitylevel.Pricing: One of the important responsibility of marketing function which directlyimpact on purchasing power of the customers. Thus, it is necessary for manager of marketingis to set product price is more effective by which frim enhance their profitability level. Ifproduct price is effective them customers easily consume company products again and again.In this manager of company prepare an appropriate pricing strategy in which companyprovide quality services at affordable cost which may leads in increasing profitability level ofthe company. It also helps in inviting larger number of customers towards the products andservices and at the same time also enhance productivity level of the company at market place.Promotion: For increasing public awareness towards the company and its products, itis one of the important tools for business organization (Baker and Magnini, 2016). It isconsidered as an important function of marketing in which manager have to select

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