Basic Marketing Plan of Travelodge

This document provides a basic marketing plan for Travelodge, focusing on the introduction of economy and premium rooms, budget allocation, marketing mix strategies, STP process, and control and evaluation measures.

Basic marketing plan of Travelodge
Aims and objectives
 Main purpose of establishing such
economy class rooms is to build a strong
interpersonal relationship with customer
and its satisfying needs. Introduction of
these economy rooms are aimed at
providing the remarkable comfortable
facility to those people who are money
savvier.
 Premium rooms are also established with
the main aim of providing super rooms.
Customer experiences very great living
environment.
STP process
Segmentation – it refers to segmenting the market on basis of several elements
like gender, caste, income level, etc. in present plan the services will be provided
to high class people of every segment.
Targeting – after segmentation specific group of people are targeted. It is done to
segregate market. In this businessman, people between age 30-40 will be
targeted.
Positioning – it means to position product or service in mind of people so
that they can be attracted. The services will be positioned for loyal people.
Executive Summary
Travelodge company is launching the best economy rooms which serves the
better room services. So management wants to communicate these room
service facilities to large number people. These economy rooms contains
modern residential décor at the shades of Taupe and Beige. These room have
lot of USB connectors and Charging points are available. Interior is designed
with lot of colourful lightening . The hotel have also availed a hair dryer and
ironing board which can provide a better services to people group of middle
class. These facilities are available at 5 locations with effect from 15th of
May
Budget
Broughton offers lower priced rooms with in order to provide
a great staying experience to travellers. Budget of rooms
provided by Travelodge is generally cheap. Here the
organisation have planned a overall budget of economy
rooms as $2500 and premium rooms are available at the
budget of $8000
Control and evaluation
This marketing plan can be controlled by providing the
effective customer services to people. Sales and
marketing director will control all the strategies and
planning process of marketing the super rooms to
economy and premium class group of people. This
strategy can be evaluated by the strict monitoring of the
director and establishing. Coordination between the
staff members will bring this plan towards the
successful implementation. This will also be achieved
by effective room services and enabling staff members
to properly take feedback from the customers which
help in improving the operations of the Travelodge.
Marketing Mix
 Product- It refers to goods and services of Hospitality organisations.
This company have developed the those services which completely
meets the customer demands. Sales and marketing director of
Travelodge have provided customised rooms at lower so it will be
helpful in establishing the healthy relationship among customers.
 Place- These Super room services are provided at five major locations
and those places will also avail 1000 premium room facilities.
 Price- prices of these services of recently developed high quality rooms
are comparatively very low. People can generally afford these super
rooms provided by Travelodge.
 Promotion: The director have promoted these rooms by various
channels such as advertising, social media, campaigns and banners etc.
it will attract the large number of customers.
Introduction
Travelodge will soon provide very
interesting lower priced room services to the
large number of people who wish to visit
the hotels for staying purpose. Karen
Broughton who is a Sales and marketing
Director of travelogue will provide 'Super
rooms' with large availability of choices.
Modern room facilities will be provided by
the director in which contains newly
established rooms in hotel and such rooms
contains more comfortable staying