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Control and Evaluation Marketing Plan - PDF

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

1 Pages1002 Words484 Views
   

Added on  2020-11-12

Control and Evaluation Marketing Plan - PDF

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

   Added on 2020-11-12

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Control and evaluationMarketing plan is considered as a major elementwhich helps in achieving the overall objectives of thebusiness. So sales and marketing director havecontrolled and managed the functional aspect with aefficient and effective team of members. Propercoordination and management of such marketingfunctions leads to achievement of main objectives inthe travelodge. Efforts of staff members playsimportant role in controlling and evaluating theeffectiveness of strategies in achieving the operationsof the business. BudgetThe company must ensure that availability of resourcesbefore accomplishing marketing strategies. The socialmedia and radio promotion must have specific budgetsanctioned so that operational cost does not exceed theplanned limits.Executive SummaryTravelodge is a leading Hospitality company which is planning to launchnew room services for people. These economy rooms are referred as superrooms that provides wide variety of room services. So management haveto communicate these features to large public so that it attracts largenumber of people in experiencing room services. These rooms containmodern room décor that facilitates large number of customers. Theseeconomy rooms also provide free WIFI facilities to the people who arestaying in economy class rooms. The company provides these services at5 major locations from 15th may.Aims and objectivesMain objective and aim of the company is to avail the great opportunities to travellers and people who like to visit hotels for staying purpose. Main purpose of establishing these types of economy rooms premium rooms is maintaining the strong interpersonal relationship with customers. These services are aimed at providing the room facilities to those people who belongs to middle class and they are generally money savvier people4 p’sIt can be considered as a main element which help in achieving the overall objectives of the company which stands for Product, place price and promotion which effectsoverall marketing strategies of the company. Product- This company provides fine quality of products which are provided by the hospitality industry. It has developed remarkable services which mainly meets customer demandsand this creates long lasting impression in the minds of people. Place- The rooms of Travelodge is available at 5 major locations which include 1000 premium room facilities for people. Price-Super rooms which are recently developed contains low pricing structures as compared to another hotels and hospitality company's. Services providedIntroductionTravelodge will provide very interestinglow room services at nominal prices. Sales and Marketing director of the company, Mr Karen Broughton will provide better room services which includes Economy rooms and premium rooms. Restructured and redesigned room architectural services are served tolarge number of people in order to provide comfortable room staying Basic marketing plan of Travelodge
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