Hospitality Marketing Essentials

HOSPITALITY MARKETING
ESSENTIALS

TABLE OF CONTENTS
 INTRODUCTION
 Developing marketing plan to meet organization’s marketing objectives
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is a set of activities and processes for creating, communicating and offering value to
customers based on the customer's needs and wants.
 Hospitality marketing is also marketing in the direction of increasing revenue of the hospitality
industry.
 It takes into account how different segments of the hospitality industry such as restaurants,
amusement parks, hotel, resorts use marketing techniques to promote its product ad services.
 Currently hospitality industry is moving at a fast pace, there are over 3.5 million people employed
in hospitality industry and expected to be 6 million by 2020 in UK.
 In this report, Marriott Hotel, London is taken, which is a multinational hospitality company with
broad hotel portfolio.

Developing marketing plan to meet
organization’s marketing objectives
EXECUTIVE SUMMARY
 This report represents developing strategic marketing plan which helps an organization in achieving its business
objectives after thorough analysis of different marketing processes.
COMPANY BACKGROUND
 Marriott International is an American multinational hospitality company having broad portfolio of hotels and
other facilities. It was founded by J. Willard Marriott. It is one of the largest hotel chain in the world. It has 30
brands in more than 130 countries and territories globally.
AIM
 The aim of this report is to prepare a new marketing plan to implement the new service in the hotel.