Operation Management in Hospitality
Added on 2021-01-02
15 Pages4654 Words120 Views
OPERATIONMANAGEMENT INHOSPITALITY
TABLES OF CONTENTSINTRODUCTION ..........................................................................................................................3AC1.1: Analyse the nature of hospitality product and service areas. .........................................3AC1.2: Evaluate the different influences affecting patterns of demand within hospitality operations.....................................................................................................................................4AC1.3: Compare customer profiles and their differing expectations and requirements in respect of hospitality provision. ..................................................................................................................5AC1.4: Analyse factors affecting average spending power (ASP) in hospitality businesses. ....52.4: Evaluate different merchandising opportunities for hospitality products and services............9AC3.1 Evaluate different methods of pricing taking into account additional pricing considerations. ..........................................................................................................................10AC3.2Assess the factors which affect revenue generation and profitability in hospitality operations. .................................................................................................................................10AC4.2 Determine the usefulness and limitations of the various quantitative and qualitative appraisal techniques and their application to hospitality operations. ......................................11AC4.3 Apply approaches to business analysis, evaluation and planning appropriate to hospitality operations, making proposals for action..................................................................12Business analysis : It has a key role in recent businesses scenarios (Introduction to Business Analysis, 2015). It is a practice of enabling change in organization by defining needs and recommendation solution to the stakeholders. ..........................................................................12CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................14
INTRODUCTION A department have focus on creating and monitoring the procedure of manufacturing aswell as redesigning all the trading operations in the manufacturing of products and services istermed as operation department Operations management plays a very important role inhospitality industry. Marriott international is the multinational diversified hospitality companythat is being considered for completion of this project. An organisation has its headquartered inBethesda, Maryland. The report will provide the nature of hospitality product and service area.Assignment will cover the factors influences the demand of the customer. The report willprovide the deeper insight of the factors affecting the demand of the hospitality along with thevarious stages in the product and service development. Report will provide the features of thecustomer view about products and services. Assignment will provide the opportunities andconstraints along with the merchandising opportunities for the product and services. Later, studywill cover the various performance appraisal methods for the product and services.AC1.1: Analyse the nature of hospitality product and service field. In the hospitality industry the product and services are the food and beverages which theMarriott International provide to their customer. However, all the products and services havevarious criteria, the nature of goods and services of the Marriott International are discussedunder. Perishable: These goods are those goods which are easily deteriorate quickly when not storedproperly. The nature of the hospitality products is perishable, as they provide the products whichincludes the foods and beverages which can be easily deteriorate with in one or two days. Tangible and intangible elements: The nature of product and service which MarriottInternational give to their customers are in tangible and intangible in nature. The tangibleservices are internal and outside design of the hotel, the instruments and assets of the hotel andthe close state which is very much visual to their clients. While the intangible services includethe service factors are customer responsiveness, empathy, reliability, as well as assurance whichis not visible (Jauhari and Bharwani, 2017).Service areas: Room division for customers, food and beverages services, conferences hall forthe meeting or the discussion, a banqueting system to help customers to arrange big feast likelunch or dinner are main types of services provided by the Marriott International.
AC1.2: Evaluate the different influences affecting patterns of demand within hospitalityoperationsThe relationship between the guest and host, or the act or practice of being hospitable isknown as hospitality. There are various factors which affects the demand of the hospitalitywhich are discussed under-SeasonalityHospitality industry do not have demand over the year or the entire weeks. There arevarious factors which affects the demand of the Marriott International. Seasonality is one of thefactors which affects the demands of the hotel. As customer love to travel in the pleasant andbeautiful whether instead of travelling in heat and summer. So when there is pleasant atmospherethe customer gets more attracted towards the travel which increases the demands for the productsand services Marriott International. The other example is major customer of Marriottinternational are ramblers, hikers, climbers. So these type of customer visit in the warm season.That is why the demand in this season get increase than other seasons.Time of the day/weekCustomers mainly love to visit in the hotels with families. The different group ofcustomers includes the families couples who mainly prefer weekends or any sort of vacations fortravelling. In this case, the Marriott international have the high demands in the weekendscompared to rest of the weekdays.Healthy living There are many people who are very health conscious. This is the another group of thehotel which are very much health conscious. The people which are very much concern abouttheir health and prefer to lead healthy life always choice the hotel where they can receive thestandard level of sanitation. This is the factors which affects demand of customers.Cultural, regional and ethnic influencesCultural factors also have a deep impact on the demand for tourism. Millions of people everyyear go on religious tours like the Muslims going to Mecca or the Christians to their holy cities.So at the time of any festival the demand of the Marriott international increases. Economic The national and regional crisis in the economy leads the fall in the income of theconsumer which effects the demand of the Marriott international negatively.
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