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Hospitality Operations Management : Sample Assignment

   

Added on  2020-12-26

15 Pages4733 Words492 Views
Hospitality OperationsManagement

Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY ................................................................................................................................1TASK 1............................................................................................................................................1AC 1.1: Analysis of nature of hospitality products and services................................................1AC1.2: Evaluate the different influences affecting patterns of demand within hospitalityoperations.....................................................................................................................................2AC1.3: Compare customer profiles and their different demands and requirements in respect ofhospitality provision.....................................................................................................................3AC1.4: Analyse factors affecting average spending power (ASP) in hospitality businesses......4AC2.1: Evaluate the key stages in product and service development applied within ahospitality.....................................................................................................................................5AC2.2 Analyse the features which contribute towards the customers’ perception of productsand services..................................................................................................................................5AC2.3 Assess the opportunities and constraints affecting product and/or service developmentwithin Hilton Group.....................................................................................................................6AC2.4: Evaluate different merchandising opportunities for hospitality products and services. .7TASK 2............................................................................................................................................7AC3.1 Evaluate different methods of pricing taking into account additional pricingconsiderations..............................................................................................................................7a) Which of these pricing and additional pricing considerations are applicable in yourorganisation, and how are they applied........................................................................................7b) If any of the methods above is not applicable, you must explain the reason why not............8How does each of these factors affect revenue generation and profitability in your organization......................................................................................................................................................8TASK 3............................................................................................................................................9AC4.1 Apply a range of performance measures and appraisal techniques to individual aspectsof hospitality operations, the product and the whole operation...................................................9

AC4.2 Determine the usefulness and limitations of the various quantitative and qualitativeappraisal techniques and their application to hospitality operations...........................................9AC4.3 Apply approaches to business analysis, evaluation and planning appropriate tohospitality operations, making proposals for action..................................................................10CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTION The hospitality sector is the part of the travel and tourism industry that involves thetransportation, accommodation and food and beverage related services like hotels, restaurantsetc. It is a very important and major sector of the industry that helps in catering a large number ofpeople. The hospitality sector will help the firm to have a good range of business operations andplacing of products and services to cater a wide range of customers (Filimonau and Delysia,2019). For the report, Hilton Group of Hotels is chosen. It is a UK based hospitality firmproviding luxury accommodation service. The report will cover the nature of hospitality product and services with factorsinfluencing the demands. The customer profiles with differing expectation and the averagespending power of a customer is evaluated. Key stages in product development and featurescontributing towards customer’s perception in hospitality will be analysed. Other than this, themethods of price taking and revenue generation within a company is been evaluated. Other thanthis, the appraisal techniques are analysed with approaches to business analysis.MAIN BODY TASK 1AC 1.1: Analysis of nature of hospitality products and servicesThe hospitality industry offers a wide range of products and services that are been takenin the consideration by the selected firm. The products that are been offered may range from theaccommodation services to foods and beverages, along with services such as room divisions,banqueting and conferencing facilities (Annunzio-Green and Teare, 2018). The products andservices that are been offered may be tangible like the rooms and other luxury products orintangible like room division, good quality. The products can be perishable in nature which means that they will be exhausted orcannot be recovered, once used like food. On the other hand, some products and services can bein perishable like room services or service quality like if the selected firm serves a low qualityfood or have a poor laundry service can ruin the customer perception towards the service qualityof the firm.The nature of the various divisions of the hospitality or hotel services is as follows:Food and beverages: This is one of the most important part of the product and servicesthat are been provided by a company to one’s customer. A good food and beverage service will1

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