Nature of Hospitality Operations Management

   

Added on  2021-01-01

13 Pages4879 Words284 Views
HOSPITALITYOPERATIONMANAGEMENT
Nature of Hospitality Operations Management_1
TABLE OF CONTENTIntroduction..........................................................................................................................................2Task 1...................................................................................................................................................2Ac 1.1 Nature Of Hospitality Product And Service Areas...............................................................2AC 1.2 Different Influences Affecting The Pattern Of Demand Within Hospitality Operations.....3AC 1.3 Comparison Between Customer Profile And Their Differing Expectations AndRequirements....................................................................................................................................3AC 1.4 Factors Affecting Average Spending Power Of Customers.................................................4Ac 2.1 Key Stages In Product And Service Development Applied Within Hospitality Operation. .5AC 2.2 Features Contributing Towards Customers' Perception.......................................................6AC2.4 Different Merchandising Opportunities In Product Development........................................7Task 2...................................................................................................................................................8Ac 3.1 Different Methods Of Pricing Taken Into Consideration By Hospitality Sectors................8Ac 3.2 Factors Affecting Revenue Generations And Profitability In Hospitality Operations..........8Task 3...................................................................................................................................................9AC4.1 Performance Measure And Appraisal Techniques Applied On Individual Aspects.............9AC4.2 Use Fullness And Limitations Of Quantitative And Qualitative Appraisal Techniques.....10AC 4.3 Approaches To Business Analysis, Evaluation And Planning Appropriate To HospitalityOperations......................................................................................................................................10CONCLUSIONS................................................................................................................................11REFERENCES...................................................................................................................................12
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INTRODUCTIONHospitality sector aims at providing effective services to its customers in order to satisfythem and achieve organisational objectives. Hospitality industry's main motive is to build trust andloyalty in the minds of customers so that it can create its brand image and sustain in competitivemarket. Hotels, restaurants, airline provide services in hospitality industry. Hotel Hilton is one ofthe hospitality industry providing food & beverages, accommodation services, recreation services toits customers. In the following report, different influences affecting patterns of demand withinhospitality operations will be explained. And key stages in product and service development,various merchandising opportunities and various approaches to analyse business within hospitalitysector will also be explained.TASK 1Ac 1.1 Nature Of Hospitality Product And Service AreasOrganisations operating its business in hospitality business provides various kinds ofservices such as recreation, accommodation, transportation facility, food & beverages, etc. Theproduct and services provided by hotels or restaurants are not tangible and it needs to be consumedthere only. The operations of hospitality sector are managed by operational managers. Servicesprovided by Hilton hotel are perishable goods such as food and beverages, tangible goods such asbed, swimming pool and intangible services such as taking care of clients, attending them, andinseparable elements includes conference rooms, rooms etc. and some of them are explained below.Illustration 1: variety of services provided by hospitality sectors
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Room divisions: Hospitality industry aims at providing best services to its customer in order tosatisfy them. The operation manager focuses on maintaining the proper room division of Hiltonhotel so that it benefits the organisation(Kuo and et.al., 2016). Effective room division benefitshotel in satisfying customers, generating revenue and profits, building trust and loyalty and gaincompetitive advantage.Food and Beverages: Hospitality industry also provide food and beverages facility to itscustomers. Hilton hotel's operation management at providing quality food products and beveragesso that it can build trust and loyalty of its customers and sustain in competitive market in hospitalitysectors.Conference Rooms: The services provided by hospitality sectors also includes availability ofconference rooms. The conference rooms provided by Hilton hotel benefits in increasing itscustomers and market share as well (Easingwood, 2016.). The conference rooms facilitate events,meetings, conferences of business persons which increases sales and revenue of hotels and brandimage is created.Banqueting: hospitality sectors also provide banquet services to its customers which meansarranging an event for customers. Hilton hotel aims to provide variety of services to its customers inorder to increase its business and market share and gain competitive advantage. Therefore, Hiltonalso provides banquet services and arranges events for its clients.AC 1.2 Different Influences Affecting the Pattern Of Demand Within Hospitality OperationsHospitality industry provides various services to its customers such as accommodation, foodand beverage, recreation, etc. The main aim of hospitality sector is to provide satisfaction to itscustomers and gain their trust and loyalty so that it can survive in competitive market (Dalilah andZin, 2015). But there are some factors which influences the pattern of demand, which are explainedas follows:Seasonality: This is the most influencing factors bringing fluctuation in business and its operations.Hilton hotel's operational manager considers seasonality factor as it affects the demand pattern bycustomers. For example, in holiday people choose to go in hotels and accommodate there. Sooperational manager of Hilton hotel should make plans and strategies in a way that seasonality doesnot affect demand pattern of customers.Time of day/week: People often choose to visit hotels or restaurants in evening time to relax andfeel free from their work. People also choose to go in weekends. And this factors affects theoperations of hospitality industry (Malik, Butt and Choi, 2015). Hilton hotel should make strategieswhich attracts customers in day time and in weekdays as well. It can avail discounts and offers tocustomers or even can arranges meetings, conferences or events to attract customers.
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