Hospitality Operations Management Assignment - (Solved)
Added on 2020-10-05
20 Pages3355 Words205 Views
Hospitality OperationsManagement
INTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................41.4.................................................................................................................................................52.1.................................................................................................................................................62.2.................................................................................................................................................62.3.................................................................................................................................................72.4.................................................................................................................................................8TASK 2 Questionnaire.......................................................................................................................83.1.................................................................................................................................................83.2.................................................................................................................................................9TASK 3 Individual research.............................................................................................................104.1...............................................................................................................................................104.2...............................................................................................................................................104.3...............................................................................................................................................11CONCLUSION.................................................................................................................................12REFERENCES..................................................................................................................................13
INTRODUCTIONOperational management in hospitality business refers to the work done in various sectorssuch as restaurants, hotels, resorts, catering and casinos that deal with tourists generally. Hiltonhotel is one of the well-known hospitality business located in London, United Kingdom. Thereare so many rooms, and various types of services provided by firm. In this report, the nature ofHilton hotel products and services, influences affecting pattern of demand within operationalactivities, consumer profiles and their differing requirements and factors affecting ASP (Averagespending power) is explained. Further, key stages in products and services development, featurescontributing towards perception of consumers along with constraints and opportunities affectingproducts and services development anddifferent merchandising opportunities for products andservices is discussed. Finally, the report will cover, various methods of pricing considerationalong with factors affecting generation of revenues and profits, use of different appraisalstechniques and performance measure, drawbacks and effectiveness of various quantitative andqualitative appraisal and application of appropriate approaches for Hilton hotel operationalactivities is covered.TASK 11.1.In hotel businesses, products and services can be beverages and foods. These are verymuch perishable. Hilton hotel is planning to build a restaurant, more bedrooms, banquetingcenter and a conference hall. Various pros and cons of planning and other policies according tothe nature of Hilton hotel's product and services area described below:Perishable: The beverages and food items along with other type of business product mandservice is not much durable and also much unpreserved (Styles, Schoenberger and Galvez-Martos, 2015).
Intangible and tangible elements: The tangible services of Hilton hotel are exterior and interiordesigns along with equipment and ambient condition which is visible to all the consumers.Intangible services are reliability, responsiveness, empathy and assurance provided by firm. Service areas: There are many Services provided by Hilton hotel such as room divisions forconsumers, beverage and food services, meeting hall for discussions and conference and finallybanqueting system that helps customers to arrange feast like dinner or lunch.1.2.It can be said that hospitality firm do not have similar demands all over the year or evenin all the days. In addition to this, there are various factors that have an impact on demand ofconsumers in the market and also varies their choices. Four major factors which influence patternof demand are discussed below:Seasonality: the major consumers of Hilton hotel are hikers, ramblers, tourists and people wholove to travel different nations (Law, Buhalis and Cobanoglu, 2014). In most cases, it is seen thatsuch consumers come in winter or worm season. In this season, demand is high as compared toother seasons. Time of the week: Families and couple are another crucial customer group of hotels, whomainly prefer vacations and weekends to travel. In this term, weekend may have higherdemands. Healthy livings: Consumers who are very concerned towards their safety and health mostlyprefers to lead safe life choices hotels where they are able to acquire the satisfaction and standardlevel. This factors also affect demands of customers of Hilton hotel.Economic factor: The demands of consumers falls, if there is any crisis regarding national orregional in the economy of the particular nation. In addition to this, income of major type ofconsumers falls is also a reason demand fall.1.3 The consumer profile of Hilton hotel can vary o the basis of their respective requirementsand expectations effectively. Here, based on the expectation’s differential, profile of thecustomers is prepared.
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