Hospitality Operations Management: Sample Assignment
Added on 2020-12-26
13 Pages3890 Words333 Views
HOSPITALITY OPERATIONMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1Nature of hospitality product and service area.......................................................................11.2 Different influences affecting demand..................................................................................21.3 Customer profile and their expectations................................................................................21.4 Factors affect average spending power..................................................................................32.1 Key stages in product and service development....................................................................42.2 Features that contribute towards customer perception of products.......................................52.3 Opportunities and constraints affecting product....................................................................52.4 Different merchandising opportunities....................................................................................5TASK 2............................................................................................................................................63.1 Different methods of pricing.................................................................................................63.2 Factors which affect revenue generation and profitability....................................................7TASK 3............................................................................................................................................74.1 Range of performance measures and appraisal techniques to individual aspects............74.2 Usefulness and limitations of the various quantitative and qualitative appraisaltechniques...................................................................................................................................84.3 Approaches to business analysis.........................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONOperation management is essential part of organization. Hospitality industry is theservice sector that has to provide amazing services to its consumers in order to make themsatisfied towards brand (Styles, Schoenberger and Galvez-Martos, 2015). Present study is basedon Hilton hotel, It is the five star hotel that has many branches across the world. The agenda offirm is o enhance its revenues and expand operations globally. Current assignment will explainnature of services provided by Hilton hotel. It will describe various factors that influencedemand. Furthermore, key stage of product. development will be evaluated in this report. Inadditional, various merchandising opportunities will be explained with reference to chosenorganizationTASK 11.1Nature of hospitality product and service areaHilton hotel is popular for its high quality products and amazing services. It offers, foodbeverages facilities, banqueting, conference facilities to its guests. Its products are perishable,nature of its goods and services are described as below:Tangible and intangible services: Tangible services of company includes interior,exterior. It has eye catching infrastructure, equipment of Hilton are very good. This gainsattention of customers. Whereas intangible services are its responsive nature towardsguests, empathy, assurance etc (Solnet, Kralj and Baum, 2015). Front desk staff deal withconsumers appropriately and give them immediate response. People feel valued and getrespect here.Service areas: Hilton hotel offers food beverages services , conference hall toprofessionals to conduct their meeting. Furthermore, banqueting system of Hilton is alsogood where company arranges big feast for its guests (Radosavljević, Jevtić andKlimenta, 2016).The main agenda of Hilton hotel is to serve consumers well and make them loyal towardsbrand. It analysis needs of different guests and accordingly offer them goods and services. Thisaids business in retaining its clients in hotel for longer duration and enhance their satisfactionlevel. Interior and exterior of the hotel always amaze people and they make their mind to comehere next time also. 1
1.2 Different influences affecting demandProfitability of Hilton is increasing with the rapid speed, every year firm is performingwell and increasing its number of customers significantly. But there are many factors thatinfluence pattern of demand to great extent (Randhawa and et.al., 2016). These are explained asbelow:Seasonality: This is considered as most essential element that impact on decision makingof person. People like to go on such places where climate is good and they can enjoy themoments. But if season is not appropriate then they do not prefer to travel at that geographicallocation. That is why in winter season demand of Hilton hotel gets increased as compare toworm season.Economic condition: It is another essential element that affect pattern of demand. Iffinancial condition if nation is good and people have adequate income sources then they prefer tospend money to visit such expenses hotels. But if economic condition of country is not good thenit may create difficulty for consumers to spend high amount for their enjoyment. This is mostsignificant element that impact on buying decision of persona and affect demand as well (Maoand Yang, 2016).Healthy living: in the recent time customers are well aware for their health, they alwaysdemand for high quality food and services. Thus, they always want to go to such places wherethey can receive standard level of food. This increases demand for Hilton hotel and that is whyHilton has become the highly demanded hotel globally.Culture: It can be defined as values, believes of organization. If culture of company is notgood then it may get failed to serve its consumers well. Whereas if the firm has good culture thenit will treat its customers as assets of business. Hilton always emphases on satisfying its gueststhus, creating healthy environment so that customer may feel happy (Zhang and Wang, 2016). 1.3 Customer profile and their expectationsEach consumer has its specific need, different age group, income group people come tohotel. Thus, their expectations are different from each other. Hilton hotel always concentrates onfulfilling requirements of its guests so that it can make them loyal towards brand. Based onconsumer profiles different expectations are described as below:Pricing consideration: Families, couples, students etc. various customers of Hilton hotel.Students demand for high quality products at Affordable rates whereas families always2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Hospitality Operations Management Assignment - (Solved)lg...
|20
|3355
|205
Hospitality Operation And Management - Hiltonlg...
|12
|4038
|385
Hospitality Management Assignment Answerlg...
|13
|4202
|233
Hospitality Operations Managementlg...
|13
|3822
|80
Hospitality Operations Management Assignment | Hiltonlg...
|12
|3666
|297
Hospitality Operation Management Doclg...
|13
|4097
|230