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Hospitality Operations Management Assignment - Hilton

   

Added on  2020-10-22

15 Pages4037 Words142 Views
Hospitality Operations Management

TABLE OF CONTENTSINTRODUCTION......................................................................................................................4TASK 1......................................................................................................................................41.1 Analyzing the nature of hospitality product and service areas........................................41.2 Evaluating factors affecting patterns of demand within hospitality operations...............51.3 Comparing customer profiles and their varied expectations as well as requirements inthe context of hospitality provision........................................................................................51.4 Analyzing factors affecting average spending power (ASP) within hospitalitybusinesses...............................................................................................................................62.1 Evaluating the key stages in product and service development applied in Hilton.......72.2 Analyzing features which contribute towards the customers’ perception pertainingto the products and services..................................................................................................72.3 Assessing opportunities and constraints affecting product and/or service developmentin Hilton hotel.........................................................................................................................82.4 Evaluating different merchandising opportunities regarding hospitality productsand services............................................................................................................................9TASK 2: QUESTIONNAIRE....................................................................................................93.1 Evaluating different methods of pricing and additional consideration in the context ofHilton......................................................................................................................................9Question 1............................................................................................................................10a. Presenting pricing and additional considerations which are applied by Hilton..........10b. Stating, if any of the methods above is not applicable then need to justify the one..103.2 Assessing factors which affect revenue generation and profitability aspect in thecontext of hospitality operations..........................................................................................10Question 2............................................................................................................................10Presenting the manner in which different factors influence sales revenue and profitability..............................................................................................................................................10TASK 3: INDIVIDUAL RESEARCH.....................................................................................11

4.1 Applying a range of performance measures and appraisal techniques in the contextof hospitality operations......................................................................................................114.2 Determining the usefulness and limitations of quantitative and qualitative appraisaltechniques and their application...........................................................................................124.3 Presenting approaches to business analysis, evaluation and planning in the context ofhospitality business...............................................................................................................13CONCLUSION........................................................................................................................14REFERENCES.........................................................................................................................15

INTRODUCTION In the recent times, UK hospitality business is growing with the very high pace.Statistics shows that total turnover of hospitality business reached on £98 billion at the end of2017 which in turn too high in comparison to past years. Hence, aspects pertaining toeffectual operation management are highly significant in the context of UK hospitalitybusinesses. By managing business activities prominently UK hospitality firms can attainsuccess and make contribution in the economic development as well growth. This report isbased on Hilton which offers quality and luxurious accommodation services to the customers.In this, report will provide deeper insight about the factors which in turn impacts demand,spending power and customer’s perception within concerned hospitality firm. It will shedlight on the aspects that affect pricing decision, revenue and profitability of Hilton. Reportalso presents how qualitative and quantitative techniques are applied for ensuring effectualoperation management within Hilton. TASK 11.1 Analyzing the nature of hospitality product and service areas Products and services which are offered by hospitality firms including Hilton areperishable, intangible as well as inseparable in nature. Moreover, services offered by thehospitality firms include accommodation, bars, pubs, food, Gym, pool etc. Hence, servicespertaining to the food & drinks are perishable in nature. Further, services such as laundry,gym etc is intangible in nature. Thus, it can be presented that hospitability businesses offerseveral services but one can feel them through using the same. Service areas in hospitality businesses includes following:Room division: Hotel unit such as Hilton provide customers with several roomcategories as per their expectation level.Food & beverage: This is one of the most effectual parts of hospitality business whichoffer several foods and beverages to the customers (Davis and et.al., 2018). Conference and banqueting: Hospitality firms also organize several events, seminarsand small celebrations with the motive to attain high profit margin.

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