Hospitality provisions in travel and tourism sector

Hospitality provisions in travel and
tourism sector
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Table of Contents
Introduction......................................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Explaining the roles and responsibilities of hospitality industry within travel and tourism
sector as well as interrelationship between them.........................................................................4
TASK 2............................................................................................................................................6
2.1 Analyse the implications of integration to hospitality industry.............................................6
2.2 Discuss how integration has affected a hospitality business.................................................8
TASK 3............................................................................................................................................9
3.1 Develop a rationale for chosen project and justifying decisions linked to target market......9
3.2 Develop a plan for a hospitality business including the operational requirement of the
business organizational structure in relation to human resource allocation..............................12
CONCLUSION..............................................................................................................................13
References......................................................................................................................................14
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INTRODUCTION
The main motive of the hospitality industry is to satisfy their customers. Professionals of
the hospitality industry generally work in the environment totally devoted to the customers.
Services of the industry are designed as per the needs and demands of the customers (Boniface,
Cooper and Cooper, 2016). Hospitality and tourism sector merge together and provide wide
range of the services such as food and drink, accommodation as well as leisure activities. Diverse
roles played by the professionals of the hospitality industry are from catering personnel to
croupiers. The main purpose of the tourism sector is to deliver quality oriented services to their
clients in order to enhance their experience. The flavour of hospitality industry in the travel and
tourism sector is to bring out the innovative and creative services for different types of tourists.
Touch of hospitality services in the tourism sector is to provide complete and unique facilities to
the customers such as business clients, regular clients etc.
TASK 1
1.1 Explaining the roles and responsibilities of hospitality industry within travel and tourism
sector as well as interrelationship between them
An assistant manager in the hotel is responsible for increasing revenues by different
sources in order to raise credibility of the hotel in the whole hospitality industry. Improvement in
the services of the hotel can attract lots of clients (Ariffin and Maghzi, 2012). There are
availability of the wide range of the services such as accommodation, business meeting and
leisure activities under the single roof to obtain customer satisfaction. An assistant manager is
responsible to coordinate all the activities of the hotel and generate huge amount of revenue in
the accounts of hotel business. It also enables to coordinate all the personnel of the hotel to
ensure customer satisfaction in terms of facilities provided to them (Cui, Hastak and Halpin,
2010).
Following are the roles and responsibilities of hospitality industry within travel and tourism
sector:
Research- Customers choose hotels on the basis of geographical location such as
accessibility of the roads, connected with the railways or airways, facilities of business meetings
provided by the hotels, other facilities provided by the hotels, popularity of the hotel and final
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consideration of every customer is price of the hotel or the packages selected by the customers
(Gretzel, Wang and Fesenmaier, 2012). An assistant manager is required to identify the factors
that shape future of the hotel in order to gain competitive advantage over its competitors.
Awareness- The major issue involved in the hospitality industry is to create awareness
among the customers to clarify all the doubts in context to the services of hotel (Kusluvan and
et.al., 2010). The website of the hotel has to be developed in an effective manner so that clients
can have all the details about the hotel such as facilities provided by the hotel industry, rating of
the hotel, location details, travel agencies which provide tickets of the roadways, railways and
airways etc. Travel information is provided to the clients in order to facilitate them to select the
travel option according to their budget and convenience (Law, 2010).
Building customer relationship- It helps to build stable revenue base and develop strong
relationship with the customers. A customer oriented program needs to enhance the loyalty
among the customers and business by rewarding them when they book travel ticket and tour
packages.
Interrelationship of hospitality industry and wider travel and tourism business:
In the present world, importance of hospitality sector has increased with the changing
time and it includes travel and tourism industry (Bendoly, 2013). It also helps in handling large
number of tourists. The main aim of the travel and tourism sector is to satisfy customers along
with meeting the needs and expectations of the clients. It also includes setting standards and
fulfilling those standards to ensure the customers satisfaction. One of the organizations is “Make
my trip” which is a website that provides all the travel information, hotel bookings and tour
packages to facilitate the customer's needs (Boniface, Cooper and Cooper, 2016). It also has an
option to invite people in order to share their experiences about different places in the world
where they visited. Past experiences of the people aid a lot to other customers to plan their
vacation and help to choose right tour packages as per their needs. The hospitality sector also
includes hotels, accommodation facilities, entertainment provided to the customers, restaurants,
cafes, catering services etc. (Brotherton, 2013).
The important need of the customers after reaching to the destination is to seek proper
accommodation to get some rest. Services related to accommodation can be provided in the
hotels, motels or guest houses as per the demands and expectations of the buyers (Crouch, 2012).
Staff of the hotel has responsibility to deliver the best quality services to the tourists in order to
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