Hospitality Provision in Travel & Tourism Sector: A Comprehensive Analysis

This assignment delves into the crucial role of hospitality within the travel and tourism sector. It explores the interrelationships between hospitality businesses and wider travel and tourism entities, analyzing the implications of integration on the industry. The assignment further develops a rationale for a hypothetical hospitality project, justifying decisions related to target market selection and outlining a comprehensive business plan, including operational requirements and human resource allocation.

HOSPITALITY PROVISION IN TRAVEL & TOURISM SECTOR
Name of the Student:
Student ID:
Name of the University:
1

Table of Contents
1. Introduction..................................................................................................................................3
Task 1...............................................................................................................................................3
LO1. Understand the role of the hospitality industry within the travel and tourism sector........3
1.1 Discuss the interrelationships between hospitality and wider travel and tourism
businesses................................................................................................................................3
Task 2...............................................................................................................................................6
2.1 Analyze the implications of integration to the hospitality industry.......................................6
2.2 Discuss how integration has affected a hospitality business.................................................7
Task 3...............................................................................................................................................7
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market..........................................................................................................................................7
3.2 Develop a plan for a hospitality business, which includes the operational requirements of
the business’ organizational structure in relation to human resource allocation.......................10
4. Conclusion.................................................................................................................................12
References......................................................................................................................................13
2

1. Introduction
The main concept of this assignment is to define the provision of hospitality in sector of travel &
Tourism. The main focus of this assignment is to study the different case. As per the
requirement, this assignement is categorised three section that is 1st Task , 2nd Task and 3rd Task.
The section of 1st task defines the task of the hospitality sector within. Task2 section analyzes the
application of integration in hospitality sector and how this integration has influenced a business
of hospitality. Task 3 section defines the Development a reasoning for an assignment clearly
rationalize decisions connected to target market & improved a plan for a hospitality trade.
Task 1
LO1. Understand the role of the hospitality industry within the travel and tourism sector
In travel and tourism industry hospitality defined as the relationship between the host and guest
and the practice of hospitable. It includes the kindness behavior by welcoming guests, visitors
and strangers. Hospitality management defines the managing different fields such as resorts,
events, tourism, restaurants, hotel and other institutions. As a junior consultant in hotel, it is
responsibility to focus on the hotel, tourism and leisure consulting. It is also responsible to find
out the issue of a leading hospitality magazine explaining the role of hospitality industry within
the travel and tourism sector.
1.1 Discuss the interrelationships between hospitality and wider travel and tourism
businesses
Hospitality service sector is one of the important service delivers for the national as well as
international travel and tourism sector. It involves all trades, which accommodates travelers and
tourists when they travel one place to another. When tourists or travelers travel their destination
or place, their ultimate focus is on their room of the hotel where they spend some days. Every
traveler wantsto get ultimate care and treat because after long journey they become tired.
Therefore, comfortable room arrangement is required for them and for this comfort ability,
tourists pay for (Dev, Hamilton and Rust, 2017). According to the survey, it is stated that 1 to 5
star rating hotels are available in Euro Zone based on the service, number of facilities, scale and
3

quality, which they offered. However, 7 star ratting are also available outside Euro Zone. For
example, in Dubai Burj Al Arab hotel is the 7 star hotels.
According to the survey, report of 2015 it is stated that there are couples of important challenges
out there. Researchers think that one of the things is for firms to be able to leverage and control
their own business. One of the big elephants in the room is really the online travel agencies.
Firms need to find a way in which they can drive traffic to their own websites using their own
technology so that they can address the customers individually. According to the researcher point
of view, it is stated that there is an opportunity in this in airspace if one will for a loyalty
program to be one of those programs that can drive that kind of innovation. It can drive the
customer directly to the firm’s website that gives the better contact (Dev, Hamilton and Rust,
2017). It gives the better information and it allows addressing customer needs in a more specific
way. Therefore, the hospitality industry, it is always been highly competitive and that
competition is only increasing. Therefore, every component of hospitality management should be
maintained.
Accommodation
 In holiday’s package, the important component is accommodation. People who prefers
mediocre accommodation package they basically go to the accommodation of 1 to 3 stars
hotel and those who prefers higher cost packaged, they basically go for the
accommodation of 4to 5 star rating. People basically paid for huge amenities, service of
the hotel or restaurants. However, when the line manager analyzes the interrelationship
between hospitality and wider travel and tourism business, some issues are noticeable.
Line manager describes such things that influence the interrelationship between
hospitality and wider travel and tourism business. According to the survey, it is noticed
that travelers and tourists are not getting proper decorating and cleaning service such as
 Sink is full of small hair and the floor is muggy under foot,
 The ground around the bedroom, bathroom, tiles, and shower is discolored.
 The lounge area and bedroom are dust free,
 The door of bedroom is chipped and scratched with finger marks
 The wine glasses arebroken and some of the furniture have discolored
4

Facilities and service of the hotels decreases when the rating point of this hotel decreased
and cleanliness also suffers due to the rating decrease. Cleanliness is one of the main
attributes and categories where people can rate together with the rooms, location,
sleeping quality, service and value for money. It is also noticeable that people can take a
snap as a backup of cleanliness of the hotel.
Catering providers or food service:
Quality and quantity of food and catering providers is another important category for hospitality
management. Different factors of food services influence the interrelationship between
hospitality and wider travel and tourism business. According to the research, it is noticed that
kitchen facility is not good as expected because of shortage work force. Many issues are
observing in lunch and dinnertime. The issues are-
 The food quality very brash
 Limited choice of food
 Waiting time is so long
 No variety in food
Facility Management
Facility management is the other important term in hospitality management. Every traveler wants
to get ultimate care and treat because after long journey they become tired. Therefore,
comfortable facility is required for them and for this comfort ability, tourists pay for. According
to the survey, it is noticed that tourists are not getting proper services, which they want, or
demand. Shortage work force greatly influences the service factor. People often complained that
staffs are not available always, substandard appearance plus at a time of slow and inconsistent
service and poor customer service, long waiting time (Chubb and Watermeyer, 2017).
Every category defines the interrelationship between hospitality and wider travel and tourism
businesses because each category dependent to each other. If one category fails then over all
relationship between them are also failed.
5

Task 2
2.1 Analyze the implications of integration to the hospitality industry
Integration hospitality concept is used for business purpose from the last century. This concept is
not an updating concept (Dev, Hamilton and Rust, 2017). The concept of integration is used for
the purpose of lower the operating cost and reached the scale of economic goal. When the
company or organization feels that no outsourcing is required for their business then only this
integration concept is applicable. Integration process helps to save cost for long time. Integration
concept categorized into two parts-
 Horizontal Integration- The main concept of horizontal integration is to develop
one huge institution or organization from two different organization or institution.
As a result, it expands the base of customer. It can maximize the profit from the
scale of economic goal (Chubb and Watermeyer, 2017)
 Vertical Integration- The main concept of vertical integration is applicable when
one organization or institution buys other organization or buys their suppliers in
the chain of distribution. As a result, it can maximize the profit by lower the cost
of operation (Glanfieldet al, 2018).
Implication of integration to the hospital industry is very important factor to maintain the brand
value. It is very crucial thing that the quality of service maintained by the organization at all the
locations because anything less is not appreciable. Not maintaining quality can harmful for the
organization. For example, if France’s AccorHotels open new branch or brought some new hotel
in another location then it has to maintain that service delivery for both the hotel have to be same
otherwise reputation of France’s AccorHotels will affected.
Integration is beneficial for the strong company but it can be harmful for the smaller company.
For example, if Hilton and Swissotel integrate together then it will affect the society because it
indicates the unemployment of the society. If two big organizationsmerge the many small
organization throw out from the market and this is not good for society.
This integration concept can bring the confliction of interest because the business strategy, way
of thinking, implementation process, and vision are different for each company. If they join their
hands then it create conflict based on their mission and vision. Globalization has also affected
6

due to integration process (Glanfieldet al, 2018). Therefore, before integration it is keep mind the
positive and negative side for both of the company.
2.2 Discuss how integration has affected a hospitality business
Another part of implication to the hospital industry is also very important. The positive side of
this integration is the share the operating cost and profitability of the product. If two big
organizations merge then innovation will create that decrease the operating cost and if the
operating cost is decreased then it indicates the maximization of profit. This integration process
attracts more consumers and make new target customer. By integration process the number of
option or choice, also reduce for customer. For example, if Hilton and Swissotel integrate
together then it will influence the society to attract more customers towards their organization. It
can also bring the competitive advantage for other organization in the same profile. Therefore,
before integration it is keep mind the positive and negative side for of the company.
Task 3
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market.
Concept
The concept of this section to open a business organization, which is, comprises a hotel and
restaurant. Before clear the concept of the opening, a new organization it is required to know
about the VMOSA theory (Vanhove, 2017).
V- Vision
M- Mission
O-Objective
S- Strategy
A-Action Plan
For example, if one person stands on the position A and he wants reach the position of B, so the
position of B is the vision of person. Mission is why he want to reach that position. It is clear that
before opening any business, organizer should analyze the VMOSA theory (Chang and Teng,
2017). If the organizer clears about its vision, mission, objective then he can evaluate the strategy
7

and implement the action plan. Therefore, as a junior consultant to plan the development of
hospitality business, it is necessary to choose the location first. Before choosing any location, it
is required to analyze the positive side of the location. The tourist location would be the UK
(United Kingdom). According to the research, large population of UK indicates the market value
of the product. It is the location where one business can grow properly. As per the survey, it is
stated that many retail market like Tesco, Asda, M&S companies are hold the position. UK is
famous for the retail super market. It is just initial plan to locate the hospital management in this
location based on the geographic location and popularity of UK.
Market Research
Before opening any new business, it is required to analysis the market. Market research is very
important tool for setting up one business. It can help to provide necessary information about the
market position and situation. Based on the market research, organizer can plan their sales
strategy and product line and target customer. Market research provides very necessary
information based on the PESTLE analysis. PESTLE analysis provides the necessary
information about the state political situation, Economic condition, Social status, Technological
involvement, Logical factor and Environment condition (Vanhove, 2017).
Political Factor of UK- Negative political factor includes the hidden corruption, Brexit
influence the positive climate of economy. The positive factor of UK is that government is very
much proactive for the betterment of the working environment (Chang and Teng, 2017).
According to the survey of recent data it is stated that no political instability at present and
administration is divided into two level, one is national level and another is local level.
Economic Factor of UK- Economic condition is highly positive of UK. The positive factor of
economic status is that UK is the 5th largest GDP all over the world. Huge number of population
develops the profits of the market (Gibson, 2017). FDI is also increasing in recent day. Negative
factor of economic status is that recession status is noticeable from the 2008.
Social Factor of UK- Social factor also influences to develop the market of UK. Positive factor
of UK is that large number population (near about 65mn), high living standard, the migration is
8

open in this country as 1 in 8 inhabitant born abroad (Aliet al, 2018). Negative factor of UK is
that cost of education is increasing day by day as well as rate of dependency is also increasing.
Technological Factor of UK- Technological factor also influence to develop the market of UK.
Positive factor of UK is that innovation and creativity in technology, advanced technology
develop the IT and science sector, IPR (Intellectual Property Rights) implemented effectively.
Negative factor of UK is that development of technology is slow than the United State of
America (Gibson, 2017).
Legal Factor of UK- Legal factor also influence the market of UK. Legislation and different
government policy can affect the UK performance. In 2004 FRC (Food Retailing Commission)
has suggested introducing the new code of practice, that stop the many recent practices for
example, from the supplier they demanded payment, update the price without informing anyone.
Therefore, these types of different legal factors affect the UK’s overall performance.
Environmental Factor: It is odd to be sound, but the fact is environmental factor affects the
overall performance of UK market. Such as
 Weather
 Climate change
 Non-renewable products availability
 population
 Resource availability
Target Market
Target market and marketing mix is very vital tool to analyze the market and develop the
business. 4p’s of the marketing mix is an instrument, which can evaluate each and every steps for
target market. 4p’s are –product, price, and promotion and place (Chang and Teng, 2017). In this
case the target market will be involved the mediocre families. This hospitality business for those
tourist who could not afford the facility of high package.
Target location and Size of the business
According to the market research, it is decided that target location of this hospitality business
will be UK because, large population of UK indicates the market value of the product. It is the
location where one business can grow properly. As per the survey, it is stated that many retail
9

companies are hold the position of the market. UK is famous for the retail super market. It is just
initial plan to locate the hospital management in this location based on the geographic location
and popularity of UK (Aliet al, 2018).
The size of the business involves the facility of 200 AC room and 100 non AC rooms including
Bed tea, breakfast and dinner included for room booking facility.
Funding
According to the initial stage of business planning, it is decided that some amount money taking
from the bank as a loan and some portion will be taken from own pocket. That means 60:40
ration will be involved in funding purpose.
Product and Services
According to the initial plan, it is decided that the hotel should be-
 200 AC room and 100 non AC rooms
 150 double bed room and 50 single bed room
 Provide best quality of food with variety option
 Bed tea, breakfast and dinner included for room booking facility
 Room service and cleaning facility provided
 Tourist guide available according to the interest of the tourist
 Internet facility provided
 Car other convenience also available for the tourist
Licensing
Licensing is the modern and advanced strategy for establishing a suitable planning process where
a organization can proceed to utilize the goods to other firm. It would be the useful strategy for
establishing the proper business if the licensed customer has a huge market share (Aliet al,
2018). It is decided that licensing process should be undertaken within appropriate legal
prospective. Licensing is very important to open and run the business properly. If any company
did not get permission of licensing then he or she cannot run the business in long term.
3.2 Develop a plan for a hospitality business, which includes the operational requirements
of the business’ organizational structure in relation to human resource allocation
Design of this hospitality business
10

 This Hotel will be situated at the foot of a hill with six acres of beautiful gardens full of
different fresh flowing besides the lake
 The position of this hotel is just six minutes’ walking distance from the main road.
 Wood is designed by beautiful hand crafted, dominant material, with different structure,
same as structure of ancient culture
 Bedroom and dining room is dominated by wooden hand crafted and the style of thie wall
is Ottoman style and furniture, ceiling panelling and its staircase.
 The bathroom contains,shower bath, hand sink, wall mirror, and WC. There is one hand
towel, dustbin and a wardrobe containing shower cap and bottle of body and hair
shampoo
 Better customer service can provide the sustainability of this hotel
 The ambience and culture of this hotel will be very friendly and comfort.
 Affordable budget rate and polite behaviors of the staffs of this hotel can easily link with
customer
 Organization will maintain best quality product and service to maintain the brand value.
Operation of this hospitality business
 3 receptionists for hotel front desk and 2 for restaurant
 10 waiters for hotel and 9 waiters for restaurant
 5 room attendant
 2 managers for both hotel and restaurant
 4 tourist guides
 8 specials cooks for both hotel and restaurant
Graduation degree with good communicationskill is required for the recruiting for the post of
receptionists. 12th pass candidates are required for the post of Waiters. Chefs should have 3 years
good experience in cooking field.
This hotel is the 3 star rating hotels and pricing of this hotel is based on the facility provided.
Promotional activity done by newspaper, social media, radio etc.
11

4. Conclusion
From this case study, it is clear that how to develop one business plan and what the categories
are important for hospitality management. This assignment defines the different issues that are
faced by the tourism sector, and their solution. Case study helps to analyze the market as well as
the different organization of same profile.
12

References
Ali, F., Rasoolimanesh, S.M., Sarstedt, M., Ringle, C.M. and Ryu, K., 2018. An assessment of
the use of partial least squares structural equation modeling (PLS-SEM) in hospitality
research. International Journal of Contemporary Hospitality Management, 30(1), pp.514-538.
Arasli, H., Bahman Teimouri, R., Kiliç, H. and Aghaei, I., 2017. Effects of service orientation on
job embeddedness in hotel industry. The Service Industries Journal, 37(9-10), pp.607-627.
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Chang, J.H. and Teng, C.C., 2017. Intrinsic or extrinsic motivations for hospitality employees’
creativity: The moderating role of organization-level regulatory focus. International Journal of
Hospitality Management, 60, pp.133-141.
Chang, J.H. and Teng, C.C., 2017. Intrinsic or extrinsic motivations for hospitality employees’
creativity: The moderating role of organization-level regulatory focus. International Journal of
Hospitality Management, 60, pp.133-141.
Chubb, J. and Watermeyer, R., 2017. Artifice or integrity in the marketization of research
impact? Investigating the moral economy of (pathways to) impact statements within research
funding proposals in the UK and Australia. Studies in Higher Education, 42(12), pp.2360-2372.
Dev, C., Hamilton, R. and Rust, R., 2017. Hotel brand standards: How to pick the right amenities
for your property.
Gibson, P., 2017. 2 Talent Management in the Hospitality and Tourism Context. Talent
Management in Hospitality and Tourism, Oxford: Goodfellow Publishers Limited, pp.17-31.
Glanfield, K., Ackfeldt, A.L. and Melewar, T.C., 2018. Corporate branding’s influence on front-
line employee and consumer value co-creation in UK household consumer markets. Journal of
General Management, 43(2), pp.63-69.
Litvin, S.W., Goldsmith, R.E. and Pan, B., 2018. A retrospective view of electronic word-of-
mouth in hospitality and tourism management. International Journal of Contemporary
Hospitality Management, 30(1), pp.313-325.
Mook, P., McCormick, J., Kanagarajah, S., Adak, G.K., Cleary, P., Elson, R., Gobin, M.,
Hawker, J., Inns, T., Sinclair, C. and Trienekens, S.M., 2018. Online market research panel
13

members as controls in case–control studies to investigate gastrointestinal disease outbreaks:
early experiences and lessons learnt from the UK. Epidemiology & Infection, pp.1-7.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Nieves, J. and Quintana, A., 2018. Human resource practices and innovation in the hotel
industry: The mediating role of human capital. Tourism and Hospitality Research, 18(1), pp.72-
83.
Ponnapureddy, S., Priskin, J., Ohnmacht, T., Vinzenz, F. and Wirth, W., 2017. The influence of
trust perceptions on German tourists’ intention to book a sustainable hotel: A new approach to
analysing marketing information. Journal of Sustainable Tourism, 25(7), pp.970-988.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: a macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes, (just-accepted), pp.00-00.
Stumpf, T.S. and Swanger, N., 2017. Institutions and transaction costs in foreign-local hotel
ventures: A grounded investigation in the developing Pacific. Tourism Management, 61, pp.368-
379.
Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
Veal, A.J., 2017. Research methods for leisure and tourism. Pearson UK.
Zopiatis, A., Theocharous, A.L. and Constanti, P., 2018. Career satisfaction and future intentions
in the hospitality industry: An intrinsic or an extrinsic proposition?. Journal of Human Resources
in Hospitality & Tourism, 17(1), pp.98-120.
14