Integration of Hospitality Sector with Strong Planning

The assignment focuses on the integration of the hospitality sector, emphasizing the importance of strong planning and market research. It highlights various aspects such as hotels, restaurants, transportation, accommodation, food, clothing, loading, and more. The document also references several books and journals related to tourism management, medical tourism, social media in travel, and health tourism.

HOSPITALITY PROVISION
IN TRAVEL
AND TOURISM SECTOR

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explanation of interrelationships between hospitality and wider travel industry.................1
TASK 2............................................................................................................................................4
2.1 Implications of integration to hospitality industry ...............................................................4
2.2 Integration has impacted a hospitality business....................................................................6
TASK 3............................................................................................................................................8
3.1 Rationale for a selected project.............................................................................................8
3.2 Plan for hospitality business..................................................................................................9
CONCLUSION..............................................................................................................................11

INTRODUCTION
Hospitality and travel & tourism sector has interrelated with each others, both business
has go hand in hand services like transportation, accommodation, recreation, food and many
more. In current market environment there are various opportunist has available for both industry
because number of visitor has continuous increase in UK. So it is a management responsibilities
to develop strategies in order to attract large number of customers toward organisation product
and services effectively. Through this, they are able to achieve goals in given time frame
appropriately. In this report select Marriott international hotel to know the impact of hospitality
sector into tourism industry (Barros, Butler and Correia, 2010). It has British owned American
organisation which has run their business activities into hotel industry. They have around 566
active hotels in all over the world. Marriott international hotel has established in the year of 1957
by S. Edward Marriott and its headquarter has located in US. In this assignment covers
interrelationship of hospitality with travel sector and implication its integration to cordial
reception industry. It also covers rational selected project and make plan for hospitality
organisation in proper manner.
TASK 1
1.1 Explanation of interrelationships between hospitality and wider travel industry
Interrelationships among hospitality and tourism businesses
Name- ABC
Date- 30 April, 2018
This unit is based upon Marriott international Hotel which is a most recognized hotel range that
is having 566 serving area and in this context rooms that are served by this Inn is not single
rooms because that are mixed with suits. In one hotel there are around 100 beds and along with
this Marriott international also provide resorts and restaurants that attracts more customers for
their different purposes (Guttentag, 2015). This Hotel offers spacious rooms, range of modern
bar and lounge. Free Wi-Fi is also a good facility that is being provided by Marriott
international . When a person checks in them he/she is offered with a complimentary breakfast.
In this range Marriott international also have resorts and services of this division is also good
and prominent that are able in serving highest satisfaction to clients. This section also offers all
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those services that are offered in Marriott international itself. In this context, resorts are started
for the purpose of advertising not as complementary different brand of hotel chain. Marriott
international also comprises restaurants in it and also present fast foods like burgers,
sandwiches etc. along with hot & cold coffee, ice tea etc. There are many other facilities like
clubs and pubs also where all unique cocktail is available.
Travel services are defined as website or company that assist human beings in many aspects.
There are many services that are to be included in this sector and illustrated as below:
Personal Contact:- These are individuals that are hired by travel agencies in order to
assist those people whom are planning their trip and need help in this. In this section personal
contacts are defined as personnels that are appointed by many travel agency in order to schedule
trips. When a travel agency is hired then in this context, one person is able in working with one
travel assistant (Heung, Kucukusta and Song, 2010). This services can be done on phones,
personally or by email. Travel services are mostly work online and individuals can avail this
facility just by filling information into a website for a travel plan.
Trip Planning:- In this section, an individual is hired for assist traveller in solving their
problem in booking hotels and flights after location is decided. Then in trip planning, travel
services can be automated or through a website can provide facilities and for this no additional
training is provided to individuals by travel agency.
Fees:- When travel services are hired then it charges a set of fee for various services that
are availing by travellers for booking hotels, flights or cabs like rental cars etc. these rates are
standard and do not rely upon purchase rates.
Convenience:- Travel services are most convenient because these could be benefited in
this by online.
Scope and scale of hospitality sector
Gives employment opportunities- Travel and tourism sector high very growth has
spotted so that large number of customers have enjoy their holiday plan. Through this,
hospitality industry has hire more and more employees to serve better services to their clients in
an effective manner (Hudson and Thal, 2013). By thus they are enhance their satisfaction level
and profitability. Council of world tour and travel companies has provide annual report in
which they are share information related to contribution of this sector into nation economy,
around 10% GDP has came form there and provide employment opportunity to approx 260
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million person.
Enhancing tourists- IN this present time period, number of visitors increasing day by
day or year by year. In United Kingdom, there are large number of people come for visiting
purpose from different countries. In addition to this, because of decline in travelling expenses,
people are in large number start to travel.
Scope and scale of hospitality sector
Gives employment opportunities- The travel sector is regarding satisfying consumers
needs and also develop better relations with them so that they can feel more comfortable. In
addition to this, hospitality industry develops large number of employment opportunities and it
is a main source of employment. Council of world travel and tourism has been stated that the
tourism sector supplies more than the 10% GDP and also provide employment more than the
260 million of people.
Enhancing tourists- In current environment, visitor in United Kingdom has increase
continuous so that all hotel and many more has offer effective hospitality services through
which they are gain high profitability as well as sustainability in long period of time effectively
(Jaafar and et. al., 2011). So that, by offering quality of services to their clients by organisation
enhance tourism sector in an effective ways.
Medical tourism- In present scenario, many people has go other country for treatment
because in certain nation medical services has cheep for example India so that there are various
opportunist of hospitality services to offer lot of other product according to consumers needs
effectively. Through this they are able enhance profitability as well as gain economic of scale
which help to offer good at low prices. for example, care health clinics, restroom, hospital etc.
Interrelationship between Hospitality and Tourism Business
Travel industry has build positive image in clients mind by offering high quality of services
related to hospitality. In addition to this, customers has very important for an organisation as
well as each one economic sector. Hospitality has offer services to visitor so that both tour &
travel and hospitality sector has interrelated with each others. Management of the company has
develop strategies to analyse needs and wants of the buyers through this they are offer product
and services accordingly (Law and et.al., 2015). The interrelationship between both hospitality
and travel sector has explain as follows:
Communication- Communication is a model of transfer information form one place to
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another. Through this, organisation has know what happen in other sector as well as customer's
needs and wants effectively. In travel and hospitality industry both have their own different aim,
objectives and services so that each one have organisation has services accordingly. But
hospitality as well as tour & travel company has depend on each other and communication of
information has play vital role between them. Through sharing data about customers hotel has
make repression accordingly to provide quality of services to large number of consumers
effectively. By this, they are know want customers has demanded and how it should be full fill
in order to enhance their satisfaction level effectively.
Travel and holiday packages- Travel & tourism sector organisation has make holiday
package accordingly to market demand as well as customer's requirement, so that, in this they
are includes several product which has offer by organisation to their clients. It covers
transportation services, accommodate facilities, food quality, location, price, time and many
more in order to run whole business activities in an significant manner. Customers has seen all
services but they focus on hotel as well as transportation because both has have provide
comfortableness to visitors (Medlik, 2012). So that, travel company has shows hotel name into
their offer and clients has compare that hotel with their hospitality services, it same with air line
firms also.
TASK 2
2.1 Implications of integration to hospitality industry
Integration is a process where two organisation has work together in order to achieve
common goals and objectives in limited period of time in given time frame effectively.
Hospitality is very fast growing industry as compare to their with in UK in context of hospitality
sector, integration is a combination of two companies and both have want to reach economic of
scale in limited period of time for achieve objectives appropriately (Sigala, Christou and Gretzel
eds., 2012). By this they are able to offer services at low prices which help to attract large
number of consumers toward organisation product ans services through this firm are capable to
gain higher profitability and long term sustainability effectively. It help reduce wast and save
resources in long period of time because integration between hospitality and tourism sector
provide advantages of comparison among their competitor at market place accordingly they are
develop strategies to complete with them in proper manner. By this, firm enhance their market
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value and reputation in customer's mind positively. Two different type of integration has explain
as follows:
Vertical integration- It is a combination of one enterprise of two and more stages of
manufacturing normally run by separate firms. Vertical integration is a process of arrangement
between supply chain of the organisation It is procedure of merger between two organisation in
order to achieve common goals and objectives in appropriate manner. Most of organisation has
work under same chain by vertical integration (Smith and Puczkó, 2014). Under this, Marriott
international has purchase another institution in order to expend their business area which help
to gain global presence. Through this, they are capable to maintain operating cost and produce
economic price product and services effectively to attract large number of clients toward firm.
Generally, vertical integration has specified as forward, lateral and backward in nature. It
have several entity barriers so that many enterprises can not enter into this contract thus provide
opportunist to large organisation that they are take benefits of these barrier effectively to run
their business activities in appropriate manner. Through this, organisation has gain sustainability
and long term success as well as gain long term control on suppliers in current highly
competitive working environment. In forward integration, institution has offer high quality
services to their clients which help to enhance customer's satisfaction in long period of time. In
addition to this, hotel has make agreement with tourism sector organisation to attract several
number of buyers toward firm .
For an example- Marston’s Plcs and Marriott International hotel both make contract of
merger so it is essential to management of the company all other several type of services has
offer to buyers to accommodate hotel.
Process in which vendors are purchase by organisation to increase sales as well as
profitability at market and bitterly utilise suppliers core competences to provide high quality
product to consumers which are present in different industry (Teng, 2011).
Later integration is a another merger process where both organisation has provide same
type of services to visitors. In this, it is not necessary that merged firms has connect with each
other because they have different targets.
For an example- Marston’s Plcs as well as Marriott International hotel both are merged
with their services, in this they have providers of catering to offer food facilities related to clients
that has came in hotel for accommodation at market place.
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Horizontal integration- It is a process of firm in order to increase production of
commodities and services with in same section of supply chain at work place. This process has
lead monopoly at market place to capture large maturity of consumers in the industry for their
product. Through this activities organisation has provide more and more goods and achieve
economic of scale effectively which help to supply services at low prices to visitors. In this,
institution has applies horizontal integration in order to expand their own buyers portfolio with
economic cost of commodities (Vanhove, 2017). By this, they are able to increase profitability
and long term sustainability in industry. In United Kingdom, there are number of hotel has
worked in same sector and offer higher quality of services to their consumers.
For example, Marston’s Plcs and Marriott International hotel, both are offer same kind of
services to their target segment. But after contract of merger both organisation has provide
attractive as well as effective services on the basis of market demand in long period of time.
For example, Marriott International hotel is accountable monitor and control all business
activities appropriately. According to market research, Marriott International hotel has find out
new market segment in order to expend their working area as well as by vertical integration. On
the other hand, they are focus on expansion of entire organisation into other nation by horizontal
integration its improve resources and capabilities of the company in long period of time.
2.2 Integration has impacted a hospitality business
An integration among organisation has create several problem which affect operational
process negative. Because continuous changing environment, it is compulsory for firm to
organise integration contract in proper manner to recognised institution requirement effectively.
Management of the company has develop strategies to implemented integration plan at work
place that help to achieve goals in appropriate manner in limited period of time (Tribe, 2011).
Through this they are make their business successful and gain higher profitability in long period,
it develop firm current structure into new one according to future needs. Under this all wants has
integrated cater in enterprises aim and objectives effectively. So that, integration has create lot of
impact on hospitality of enterprises like develop quality of services, advance technology, spread
market position, enhance employees performance as well as productivity, customer's satisfaction,
accommodation facilities, high brand value, higher goodwill and positive image of the company
in clients eye or many more (Smith and Puczkó, 2014).
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Affects of integration: The main advantage of integration is the competitive benefits which is
provides to company. There are some impacts of an integration on business given below as
above:
 Standardization- It is a very complex process of standardization of product and
services which help to make all components in a easy process. Hospitality
services has standard in nature so it create positive impact of buyers mind,
because when customers visit hotel they have experience some kind services and
then buyer visit again they want same type of services with same quality and if
they go in their hotel people make comparison between both services or make
judgement related to company. So that, most of the company has make
standardization product for ensure this issues can not rise and customer's
satisfaction should be same or high.
 Scale economy- By integration of businesses, organisation has achieve economic
of scale through which they are offer low cost product to their potential clients.
By this, they are able to attract large number of individuals toward firm
commodities and services effectively (Sigala, Christou and Gretzel eds., 2012).
Under this, it stated several travelling institutions take any hotel and invest their
resources to gain several benefits which help to achieve goals in limited period of
time. Marriott International hotel has provides higher quality of work to visitors at
work place.
 Quality- By integration of two firm, quality of hospitality services has improve
thus help to enhance customer's satisfaction in long period. By this process, both
institutions has share their resources with each other thus develop goods which
have able to full fill needs and wants of entire visitors effectively. In addition to
this, Marriott international hotel organising market research to analyse needs,
preferences, demand, perception, attitude, motivation factor, learning style etc.
accordingly they are produce goods and services in order to fulfil buyers
requirement in a proper manner.
Integration has affected the functions of Marriott International hotel
Some of the consolidation impact on hospitality industry are explain as follows:
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 By integration between two firms, cost of product should be same because they are offer
goods to consumer with same or common brand name.
For an example- If Marriott International will modify the various cost of services and
commodities has examine with other hotels by this Marriott International have it will keep their
reputation at market place (Medlik, 2012).
 When two enterprises has integrated with each other then they there resources become
double so that their capabilities should be increase by this they have abilities to
influenced small size organisation in hotel industry.
 This process is very beneficial for United Kingdom by which they are offer low cost
services with higher quality. Through this, they are able to gain high profitability and
long run sustainability in significant manner.
 By this cost as well as expenses has been minimising so that revenue and overall income
has rise as compare to before.
 It make monopoly condition at market place which help to minimising competitors in
same industry.
 Segregation is helpful to enhance efficiency as well as effectiveness of hotel enterprises.
Each and every organisation has distribute rewards and incentives to their staff members
in order to enhance their performance, motivation as well as productivity in long run. It is
essential for an organisation that they make plan for optimum utilisation of resources to improve
employees and firm performance as well as productivity in significant manner (Law and et.al.,
2015). By this, institutions need to think by innovative ways to provide high quality commodities
and services which help to enhance customer's satisfaction. For this, management of the
company has invest fund into implementation of change and appreciate employees participation
into innovation process which help to achieve goals in limited time period. HR manager of firm
has conducting training program accordingly to needs and requirement of all staff members by
this they are able to improve workers professional skills and knowledge appropriately and
achieve target in given time frame effectively.
TASK 3
3.1 Rationale for a selected project
Under this, there are select business related to restaurant of fast food. The main reason for
choosing this project topic is, in this sector lot of compositor has work and large number of
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clients has available thus create positive impact on an organisation performance. Where, there lot
of compositor and buyer has available there perfect competition has established which help to
run entire business activities according to market demand and no one single organisation gas
ability to influenced industry prices as well as trends continuously. So that, no one firm has take
large benefits form market (Jaafar and et. al., 2011). This project has related to hospitality sector
so several enterprises has expend their business into another location and build the ability to
attract large number of buyers toward their commodities and services in significant manner.
PKF hotel has gain high sustainability in industry by integration of two firms which has
run business into different type of hospitality services thus increase profitability as well as
market position. In order to work in hospitality industry, it is very important to develop harmony
and trust between target consumers it help to gain higher position with buyer satisfaction. It is a
management responsibilities to execute strategies related to integration among organisation
which help to increase information related to contract among employees and accordingly they
are provide services to their customers to make high value of brand as compare to before
effectively. It provide assurance of growth in long run to operate all business activities in
appropriate ways. By this, they are perform all operations activities in a better and systematic
ways. In addition to this, after making plan enterprises has able to complete their competitor
effectively to make their own position very strong with high brand value.
3.2 Plan for hospitality business
Business plan is a formal statement of organisation aim and objectives, it has includes
various information related to team and firm in order to achieve their goals. In this report make a
business plan created for restaurant that offer fast food product (Hudson and Thal, 2013). In this
several stages has came which has detail as follows:
Stage 1: Development
Idea- Idea generation is a one of important element of entire business development plan
because a strong idea is a key of success for each and every organisation. Develop plan of hotel
cum restaurant which has offer fast services at United Kingdom. Many visitor has came in UK
regularly travel and they eat number of new food which can not available in their nation. So that
there are lot of opportunist into restaurant sector. The main objectives of this plan is provide food
at economic price to middle class people.
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Market Research- They are conducting market research in order to know which kind of
food has more demanded by visitors and other needs. Accordingly firm are produce goods and
services to full fill clients requirement in an effective manner. Thus help to gain high customer's
satisfaction.
Target market- For selling product, firm has analyse their target market like age, gender,
education, lifestyle, disposable income capacity and many more into middle class visitors those
has not afford higher travelling package (Heung, Kucukusta and Song, 2010).
Target location and business size- Firm has find out location where large number of
middle class visitor has came for tour and provide services to them. They are offer food
according to taste and preferences of the clients in long run.
Funding- In order to run business appropriately they want to invest money. For this, firm
has take loan for several investment institutions.
Products and services- Enterprise has fix menu of foods which are offer by new
restaurant to attract large number of visitor toward their services.
Licensing- For start new restaurant business there is essential requirement of license that
has given by UK government.
Stage 2: Design
Some of the design elements has given below:
Ambience- In current market trends, firm want to attract large number of customers and
decorated ambiance which look in the context of amuse decision of clients related to
accommodation facilities.
Culture- Restaurant culture should be positive as well as attractive to visitor which shows
their nation social cultural environment. It also very important that there employees behave in
professional manner to provide better services to their customers (Guttentag, 2015).
Exteriors and Interiors- By innovative interiors and exteriors firm are capable to attract
large number of visitor toward restaurant effectively. It help to transform tourism buyers
satisfaction.
Functional Areas- There main focus area is build positive communication with clients
and used effective or several payment services as well as online booking services which has
improve functionality of fast food restaurant.
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Sustainability- They develop strategies in order to retain old consumers with them
effectively.
Stage 3: Operation
Staffing by functional areas- It is primary work of restaurant to hire right candidates for
right place.
Specialist qualifications- For selection of employees firm want to fix education
qualification of each one applicants according to their needs.
Cultural diversity and ways to deal with dispute- Visitors have came cross the nations
with different social cultural value in United Kingdom. So enterprise need to trained their
employees to deal with all kind of consumers and neglect conflicts which create negative effect
on business performance (Barros, Butler and Correia, 2010).
Promotional activities and price - To run new business of restaurant, firm has develop
promotional strategies to create awareness about product and services among customers. They
are fix price of each on services according to customers and market trends.
CONCLUSION
From the above report it is concluded that hospitality has related to tour & travel sector.
Visitors enterprise sector has form various businesses like hotel, restaurant, arrival,
transportation, accommodation, food, cloths, loading and many more. Through strong plan the
future of vulnerabilities should be established that has essential for integration task for firms.
They are develop proper plan and collect entire relevant information form market related to
various different positive elements which can attach with integrated agreement between two
institutions appropriately. The process of integration in hospitality sector has been done by
establish several rule and regulation in order to develop strong positive relationship with clients
in same industry.
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REFERENCES
Books & Journals
Barros, C. P., Butler, R. and Correia, A., 2010. The length of stay of golf tourism: A survival
analysis. Tourism Management. 31(1). pp.13-21.
Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism. 18(12). pp.1192-1217.
Heung, V. C., Kucukusta, D. and Song, H., 2010. A conceptual model of medical tourism:
Implications for future research.Journal of Travel & Tourism Marketing. 27(3). pp.236-
251.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing. 30(1-2).
pp.156-160.
Jaafar, M. and et. al., 2011. Entrepreneurship in the tourism industry: Issues in developing
countries. International Journal of Hospitality Management. 30(4). pp.827-835.
Law, R. and et.al., 2015. Distribution channel in hospitality and tourism: Revisiting
disintermediation from the perspectives of hotels and travel agencies. International
Journal of Contemporary Hospitality Management. 27(3). pp.431-452.
Medlik, S., 2012. Dictionary of travel, tourism and hospitality. Routledge.
Sigala, M., Christou, E. and Gretzel, U. eds., 2012. Social media in travel, tourism and
hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Smith, M. and Puczkó, L., 2014. Health, tourism and hospitality: Spas, wellness and medical
travel. Routledge.
Teng, C. C., 2011. Commercial hospitality in restaurants and tourist accommodation:
Perspectives from international consumer experience in Scotland. International Journal
of Hospitality Management. 30(4). pp.866-874.
Tribe, J., 2011. The economics of recreation, leisure and tourism. Routledge.
Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
Online
Definintion of Tourism (UNWTO Definition of Tourism) / What Is Tourism ?, 2018. [Online].
Available through: <http://www.tugberkugurlu.com/archive/definintion-of-tourism-
unwto-definition-of-tourism-what-is-tourism>./
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