Hospitality Management: Trends and Concepts

This assignment delves into the multifaceted world of hospitality management. It examines contemporary trends, such as capacity management strategies and the significance of service leadership competencies. Furthermore, it analyzes the influence of religious tourism and pilgrimage management on the industry. The analysis draws upon a range of scholarly sources, including books, journals, and online publications.

HOSPITALITY PROVISION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Interrelationship between hospitality and wider travel and tourism businesses...............1
TASK 2............................................................................................................................................4
2.1 Implications of integration to hospitality industry...........................................................4
2.2 Integration has affected hotel's.........................................................................................7
TASK 3............................................................................................................................................8
3.1 Develop a rationale for project which justify decision linked to target market...............8
3.2 Develop a plan for hospitality business including operational requirement..................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
There are many kind of industries which will incorporates into the sector service, such as
IT, hospitality, retail, aviation and many more. It can alter lifestyles and in addition preferences
of individuals (Mok and et. al., 2013). Apart from this, hospitality segment is much wider aspect
of service industry. They are manufacturing any sort of items but their main aim is to provide
services to their consumers; thus, they can satisfy their needs and wants. Essential purpose of this
assignment is to demonstrates interrelationship amongst two hospitality industry, i.e. Hilton and
Ibis Hotel. If any hotel combine their business with travel and tourism firm then, they can
improve their customer base and market share. Along with this, they can accomplish demands of
their consumers in an effective way. There are two sorts of integrations are going to describe into
this assignment, one is vertical and other is horizontal. This can influence entire association
directly or indirectly. Additionally, negative and positive aspects of integration is highlighted in
this report. Finally, a rationale project is developed to justify decision.
TASK 1
1.1 Interrelationship between hospitality and wider travel and tourism businesses
Sector of hospitality incorporates restaurants, amusement park, hotel and many more.
Along with this, there are various kinds of services are offered by them such as food, beverages,
accommodations etc. For relaxation of customers they provide some additional services to them,
which may include spa, games, gym, swimming, salon and so on. Fundamental aim of giving all
this is to satisfy their wants and needs. Instead of this, tourism refers, if an individual visit from
one place to other. They can travel for some intention and it can be either for business purpose or
may be refreshment (Buhalis and Crotts, 2013). This will consist railways, travel broker, airlines,
tour operators etc.
Therefore, tourism as well as hospitality segment is much connected to each other; as,
they cater best and effective services to their clients and give them appropriate satisfaction.
These both aspects are coordinated with each other. Along with this, they aid to generate
maximum occupational opportunities and improve economic of nation. As conducted by a
research it has been identified that industry of travel and tourist is offering almost 250 million
occupation. Along with this, they contribute approximately 8% of GDP to United Kingdom's
economy. Regulatory bodies have to develop and impose policies in respect of laws of travel and
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tourist. Rather than this, associations related to private facet has to regulate airlines, travel
broker, hotel, restaurants and many more; hence, they can utilize tourist potential of nation (Raj
and Griffin, 2015).
Furthermore, to examine relationship amongst hospitality and in addition travel and
tourist, it is fundamental to analyse two companies who are working in the sector of hospitality.
Interrelationship amongst Hilton hotel and Ibis hotel:
Hilton Hotel: They are providing services to their clients from last 90 years. This lodge is
offering luxurious as well as stylish administrations to guests. They are working on an inventive
methodology and giving unique items to their customers. This company is operating their
business in almost 495 places in approx 78 nations. Rooms of Hilton hotel is amazing and they
give an option to clients that they can customize their room as per their taste before check in. this
will known as “Petition upon reaching option” (Pizam, 2012).
Instead of all of this, they cater best food and other services to their guests. It will include
spa, salon, gym, gaming and many more. Along with this, individual can also plan meeting over
2
Illustration 1: Interrelationship between hospitality and travel and
tourism sector
(Source: Pizam, 2009)

there and for this purpose, employer provide latest tools and techniques to them. Basically, they
concentrate on fulfilment of clients and in addition assure that they are enjoying in hotel.
To render an effective services to people they develop relations with other association
which are working in same sector. Superior of company collaborated with various tour operators
and travel firms, for an example TUI, Thomas Cook and many more. Along with this, they are
working with variant airline organisations such as British Airways and so on.
Location of Hilton hotel is very appropriate as it is situated near to airport. Therefore, this
will give them an opportunity to do collaboration with other enterprises; as a result, they can
satisfy their guests effectively and efficiently. Their relations with airline and in addition car
rental organisations are very healthy (Brotherton, 2012). Hilton Hotel provides some effective
services to their customers such as, they are located close to Heathrow airport; hence, they render
taxi facilities to people.
Ibis Hotel: This is established in London. It is located near to many business or corporate
building. It is popular for both meeting purpose and their luxurious services; thus, they can
satisfy their guests in an effective way. It has almost 345 rooms and all of them consist Wi-Fi,
TV and many more things. Smoke alarms placed there; therefore, this is 100% free from smoke
which provide enjoyable stay to clients. Along with this, bar is also there in hotel building (ibis
London City - Shoreditch Hotel. 2017. ).
Apart from this, they have restaurant and providing various kind of food and beverages to
their customers. Some additional services are giving to their clients like fax machine, deposit box
etc. If guests are not satisfying from their services then, they can inform about it at reception and
employer sort it out within 20 minutes. But, if they are not much able to do so then, they refund
amount to them (Thomas, 2013).
If there is relation amongst travel & tourism and hospitality segment then it aids to make
business more gainful as well as impressive. As this will cater best experience to clients which is
more enjoyable for them. Each and every customer will more satisfied from their travel if this
will give them hospitality services such as stay, food and so on. Along with this, they want their
surrounding more clean and hygienic food. Additionally, to book tickets of people they can use
online sites; as, this aid to attract numerous clients towards them. It is more convenient for
people and they can book their booking 24*7 or before 6 months ago also.
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Hence, it has been comprehended that there is complete interconnection amongst both
hospitality as well as travel and tourist segment. If they collaborated with each other then, they
can provide maximum satisfaction to their customers. Along with this, they can improve
employment opportunities for people in wide range. They will design entire trip for individuals
from airlines to their stay and food (Kusluvan and et. al., 2010). Additionally, they can plan
some other activities for them, for an example sight seeing. Package price of people will depend
on their decided place, season and in addition guests number. Company will provide cab
facilities to their customers also. This will assist an association to control their market share and
compete with rivals at competitive world. By expanding share company will improve
globalisation.
TASK 2
2.1 Implications of integration to hospitality industry
Integration portrays collaboration of exercises of various kind of divisions or
amalgamation of two organisations. Basically, this kind of strategy adopted by enterprises when
they want to reduce their operational cost. As a result, revenues of firm will get enhanced. To
save fund they can outsource some products which contains high prices. Along with this, by
entering at global marketplace they can improve their share of market. It can be classified into
two parts, one is Vertical and other is Horizontal.
Vertical Integration: As indicated by this procedure, an association purchase their own
suppliers or may be acquire other firm to distribute their products and services. As a result, they
can reduce their operational expenditure and maximize their incomes. For instance, Hilton Hotel
is running their own travel business; therefore, they can provide additional services to their
guests to provide more satisfaction to them (Chang and et. al., 2011). Pull & Brewing co. is a
real life example which is a manufacturer of brew, having their own farm to provide a quality
beer and their own supply chain management for their consumers top deliver it.
Horizontal Integration: According to this, two distinctive organisations who are from
different sector form a single association. This will aid them to enhance their client base as well
as profits as they are attaining efficiency of scale. For an example, if a hotel named Ibis buy
another hotel Sofitel then they can easily raise guests and in addition share of market of entire
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company (Tsang Hsu, 2011). Sofitel is a medium sized organisation which is having three hotels
in different areas.
Branding and pricing: Integration can be done in this field in which company can
enhance their branding in their targeted area and can decrease some of their price rates on
additional purchase to improve their sales. Ibis hotels has to promote by using effective
promotional activities to enhance their customers. They have to make charge effective prices for
their services, fare room rents will increase their goodwill in their targeted market.
Independent establishment: By using this a production house can increase their
branches to serve more to more consumers. IBIS hotel can launch their new hotels in those
markets where a lot of potentials are available to grow up market and provide services.
Globalisation: This is the most significant factor which has a implication to enhance
business in the international market, to use more market opportunities and built up new markets.
IBIC can expand their business in the international market especially in those markets where
IBIS group is not working.
Significance of integration in relation to hospitality sector is stated as beneath:
 Foremost importance of it, if hospitality industry is doing their business with travel and
tourist organisation then, they can do their work more economically. It means, entire
operational cost of an association is diminishes; therefore, they can easily improve their
revenues.
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Illustration 2: Horizontal and Vertical Integration
(Source: Jurevicius, 2013)

 Enterprise can form some packages for people and give them a facility of customization;
hence, they can modify it as per their taste and preferences. It is much advantageous for a
firm as well as guests. Along with this, company has a power so that they can control
over there service rates which aid to pull numerous individuals towards them. As a result,
they can enhance their incomes. Deal of package will provide more benefits to clients
because they can acquire maximum services at a single time and affordable prices.
Hence, it is more convenient as well as economic (Fantazy and et. al., 2010).
 With assistance of integration an organisation can easily enlarge their business at global
level. Like an example, Hotel Ibis can get some other hotels which are located at
distinctive nations. It aids to improve worldwide presence of them and client base
(Buhalis. and Crotts, 2013).
 If hospitality and travel and tourist segment combine then they can cater standardised
services and products to their guests irrespective of their spot of visit. For instance, Hotel
Hilton is located at many countries and following same framework. Their ambience is
much impressive and in addition they have to maintain their brand image; thus, it is
required for them to cater best and appropriate services to their customers (King, 2010).
 Cab services and hospitality sector can work together to provide better assistance to their
guests, they have to give more preference to the hospitality not on profit making. It will
help to the IBIS to make a better change in the goodwill in the targeted customers.
Instead of all of this, if integration is not done in an effective way then it can give dissatisfaction
to clients. As process as well as strategies of two associations are entirely distinguish from each
other; as a result, it leads clashes in management. It will cater adverse effect on their image and
in addition their customer base (Testa and Sipe, 2012).
Along with this, it can influence their competition which is available at marketplace. If
integration is done amongst two big companies like; Uber and Marriott then small firms will get
vanished from market because they are not able to match quality as well as quantity of services
which are offering by big firms. It will increase unemployment level because staff members of
small association will lose their occupation or jobs. Uber and Marriott both are market leaders
and corroboration in between those companies can impact on the profits of the IBIS and other
hotels.
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2.2 Integration has affected hotel's
An enterprise can do integration either vertically or horizontally, which can effect entire
business of company either in a direct or indirect way. Along with this, it can positive as well as
negative.
Positive affect of integration on hospitality industry mainly for Hilton is mentioned as
beneath: Economies of Scale: With aid of integration an Hilton can do their work in an effective
and efficient manner (King, 2010). To attain it, firm needs to reduce their operational
expenses; therefore, they can improve their profits and in addition share of market.
Additionally, they can provide items and services to those individuals who are residing
distinctive places. As a result, they can raise their customer base adequately. Hilton hotel
can expand their business by the integration of small level business organisation, they can
make an agreement with them to take their support to enhance their productivity. Better access: If there is a combination amongst two organisations then, customers will
acquire services at a single time. This will cater them maximum satisfaction and more
convenient. Standardisation: With assistance of integration an enterprise will provide standardised
items and services to their consumers. For above stated purpose, they need to adopt best
and suitable working process. By combination of two organisations, e.g. Uber and Hilton,
they will do their exercises more appropriately. As a result, manager of hotel will provide
effective services to their clients. This will keep up their brand image and people will
more satisfied by their services (Pullman and Rodgers, 2010).
 Increase productivity: If two organisations are doing their work together then, they will
do their task more appropriately. This will aid to enhance productivity as well as sales of
company. As a result, they can easily compete their competitors at competitive world.
Along with this, it will also improve their brand image at marketplace.
Apart from all of this, there are several adverse affect of integration on business is described as
below: Unemployment: If two large enterprise combined together then, small organisations have
to do struggle for their existence amongst them, which is not a easy task. Tiny
associations will close their business as they are not able to compete with big enterprises.
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For an example collaboration in between Uber and Hilton will impact on the retaining
vehicle driving staff of the hotel. Hotel will terminate their drivers because they are now
using the services of Uber care rental. As a result, competition will enhance between
large companies. As small firms closing their business then, it will lead to unemployment
in nation (Nadiri and Tanova, 2010).
 Conflicts: As two affiliations are doing integration and if they are not able to fulfil their
targets in an effective and efficient manner then, this will enhance dispute amongst them.
As a result, they will not take judgement appropriately or properly. Clashes amongst
them can influence entire experience of their clients and they can lose them. Additionally,
profits and market share will get diminished (Sisson and Adams, 2013).
TASK 3
3.1 Develop a rationale for project which justify decision linked to target market
Industry which is related to hospitality sector is much wide and developing continuously.
If any individual wants to begin their business then they can opt it as it will provide high
revenues to them. They will have variety of choices which will include club, hotel, pub,
restaurants and many more. Being a junior consultant, it is essential to explore need of
hospitality project in reference to requirements of operation, allotment or manage human assets
and in addition decide framework of company.
Before describing about plan of project, it is fundamental to comprehend some necessary
components, which is needed to keep into mind. It can be stated as beneath:
 Firstly, it is required to set vision for business which is required to accomplish (Kang and
et. al., 2010).
 Individual will utilize some tools related to market research; therefore, they can decide
their target market. Along with this, they also need to consider demographic as well as
social and economic factors.
 Location and in addition market size has to be decide for resort.
 Examination of capital is essential and sources also need to be determined from where
person can get fund.
 Items as well as services need to be offered by them as per taste and preferences of
consumers; thus, they can take benefits from their rivals at competitive world.
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 An effective strategies of market as well prerequisite of human assets need to be planned
appropriately. Prices have to be decide which services are offering by them to people.
Plan: Person wants to start a project which named, Grand Hotel in London. This location is
opted as in London numerous visitors visit this country for their refreshment (Huang and Lin,
2010). Along with this, there are many attractive spots are situated over there which pull many
individuals towards them. Tourists as well as persons who are living in London can plan their
weekend over there with families or friends. They can feel relax and enjoy a lot there.
Fundamental aim behind establishment of this hotel is to make visit of people much memorable.
For above stated objective, they need to cater them best and effective services to them; as a
result, they can develop loyalty regarding their products and services amongst there customers.
Market Research: It is necessary to conduct marketing research before beginning of latest
business to decrease hazards. If an individual starts new hotel then, there is high requirement of
capital. By doing this, a person can take an idea about size of market and in addition accomplish
needs and wants of consumers as per their demand. For above stated purpose, they can take
assistance of many methods such as questionnaire, survey and many more. They can take 100
individuals as a sample of any age or gender (Zwaal and Otting, 2010). Fundamental aim of
research is to examine entire size of market as well as examine target market in an effective
manner. Additionally, this will aid to know about expectations of clients and will cater thought
regarding money.
Target Market: Main opinion to open hotel is to, persons (national and international) can spend
their holidays over there. They basically target on families as they will going their for vacations.
Along with this, they target group of colleges, couples, travellers, companies as they can go their
for conferences as well as meetings (Mok and et. al., 2013).
Location: Hotel needs to situated outside the city area as in main city they are not able to get
sufficient space for firm. Along with this, people want to go their for relaxation; therefore, they
want to go away from hustle bustle of city; therefore, they can enjoy there appropriately (Buhalis
and Crotts, 2013).
Size: This hotel will incorporate almost 50 rooms and they all need to be air conditioned. Along
with this, washrooms need to be attached with it. They all contains entire modern facilities, sofa,
TV, table and many more. Additional 15 rooms are there which have balcony with an impressive
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view. Almost 12 cottages are their which will be available for families. This will cater rich
feeling to people as new techniques are using there (Raj and Griffin, 2015).
Culture: Hotel is named as Royal resort and they are going to give luxurious and effective
services to their clients with royal management. Entire staff members are very well trained; thus,
they can easily handle any sort of circumstances. Along with this, they specially do take care of
cleaning at resort, otherwise, it can affect health of people who are enjoying their vacations over
there (Pizam, 2012).
Products and Services: There are various kind of items as well as services are providing by
manager of resort to their consumers. It will include Wi-Fi, TV, air conditioners. Along with this,
they give full time room and laundry services to their clients. Employer arrange some extra
exercises for children's entertainment such as games, magic show, rides and so on. For adults or
youngsters there are facility of spa, swimming, gym, bar etc. Guest will enjoy reading there in
the library. Apart from all this, there is a facility of restaurant for consumers where they can eat
many types of food like Italian, Mexican, French and so forth. They cater facility of pick as well
as drop to their customers (Brotherton, 2012).
Investment: An individual can invest fund by their own and in addition they can take assistance
of some other institution, for example Bank (Thomas, 2013).
Marketing: In modern days, people can use new tools and techniques for this purpose. They can
advertise about their resort on internet, social sites and many more. Along with this, they can
give an ad on magazines related to travel as this will pull many persons towards them. Guests
can modify their package as per their needs and wants. It will provide them money value in an
effective and efficient manner (Kusluvan and et. al., 2010).
Licensing: They need to complete entire legal formalities which is associated with there
business. Therefore, they can easily regulate their firm (Chang and et. al., 2011).
3.2 Develop a plan for hospitality business including operational requirement
Both ambience as well as interior is foremost part of all companies which are proving
services to people. It can be of any form such as spa, hotel, restaurants and many more.
Similarly, when it is related to Grand Hotel they have to handle design as well as interior of their
organisation. Therefore, they can easily attract numerous customers towards them and improve
their services. They have to target every sort of people, like if when they concentrate on middle
class family, they always want simple but deluxe. These type of individuals want to feel special
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and good at this kind of places (Tsang Hsu, 2011). Hence, manager of Grand Hotel have to done
entire things appropriately to pull middle as well as above middle class individuals. As there
number is much broad and in addition they want to spend rich vacations. For an example:
individuals who belong to higher class want to visit those place which is pocket friendly. They
need classy holidays but at reasonable price. Thus, it is required for an employer to manage
quality of their products and services in an effective way. For above stated purpose, they can
provide training to their staff members ; so that, they can easily deal with every kind of guests
adequately. If superior give them best services then, persons will visit that place again and again
and in addition will recommend about it to other people (Fantazy and et. al., 2010).
Furthermore, operational activities need to be managed by them in an appropriate
manner. Every task needs to be given to employee as per their skills and abilities. Therefore,
firstly, manager need to recruit staff for their firm. As it is much large hotel; so; there is
requirement of at least two receptionists. There is both, hotel as well as restaurant; thus, waiters
need to appoint separately for them. Two manager will be assign (one for each). Best cooks have
to be allotted who knows to make variety of foods and beverages (Testa and Sipe, 2012).
Qualification of staff: Receptionists: Bachelor degree, good communication abilities. Waiters: They must complete their schooling and possess good behaviour. Chefs: Have an experience in their field. Human resource manager: Completed MBA in HR, ability to resolve clashes effectively.
 Marketing manager: Done MBA in Marketing, can do marketing with aid of new
techniques or tools.
CONCLUSION
It has been comprehended from above mentioned report that hospitality industry is much
broad. Their aim is to provide best and effective services to their clients. For above stated aim,
integration amongst two firm is possible. As a result, they will do their work more effectively
and efficiently. To do work economical, manager has to reduce unwanted expenditures from
business process. Hence, they can enhance their revenues easily. Along with this, many
operational requirements related to a business in discussed in this report. Market research is an
effective system for business expansion in the new market so it is essential for the companies
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which are internationalising their business to conduct appropriate research in their targeted
market place.
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REFERENCES
Books and Journals:
Brotherton, B. ed., 2012. International Hospitality Industry. Routledge.
Buhalis, D. and Crotts, J., 2013. Global alliances in tourism and hospitality management.
Routledge.
Chang and et. al., 2011. Promoting innovation in hospitality companies through human resource
management practices. International Journal of Hospitality Management. 30(4). pp.
812-818.
Fantazy and et. al., 2010. Supply management practices and performance in the Canadian
hospitality industry. International Journal of Hospitality Management. 29(4). pp.685-
693.
Huang, Y. L. and Lin, C. T., 2010. Management trainee core competencies in the hospitality
industry: Differences between managers and scholars. Journal of Human Resources in
Hospitality & Tourism. 10(1). pp.1-13.
Kang and et. al., 2010. Impacts of positive and negative corporate social responsibility activities
on company performance in the hospitality industry. International Journal of
Hospitality Management. 29(1). pp.72-82.
King, C., 2010. “One size doesn't fit all” Tourism and hospitality employees' response to internal
brand management. International Journal of Contemporary Hospitality Management.
22(4). pp.517-534.
Kusluvan and et. al., 2010. The human dimension: A review of human resources management
issues in the tourism and hospitality industry.Cornell Hospitality Quarterly. 51(2). pp.
171-214.
Mok, C. and et. al., 2013. Service quality management in hospitality, tourism, and leisure.
Routledge.
Nadiri, H. and Tanova, C., 2010. An investigation of the role of justice in turnover intentions, job
satisfaction, and organizational citizenship behavior in hospitality industry.
International journal of hospitality management. 29(1). pp.33-41.
Pizam, A. ed., 2012. International Encyclopedia of Hospitality Management 2nd Edition.
Routledge.
Pullman, M. and Rodgers, S., 2010. Capacity management for hospitality and tourism: A review
of current approaches. International Journal of Hospitality Management. 29(1). pp.177-
187.
Raj, R. and Griffin, K. A. eds., 2015. Religious tourism and pilgrimage management: An
international perspective. Cabi.
Sisson, L. G. and Adams, A. R., 2013. Essential hospitality management competencies: The
importance of soft skills. Journal of Hospitality & Tourism Education. 25(3). pp.131-
145.
Testa, M. R. and Sipe, L., 2012. Service-leadership competencies for hospitality and tourism
management. International journal of hospitality management. 31(3). pp.648-658.
Thomas, R., 2013. Small firms in tourism. Routledge.
Tsang, N. K. and Hsu, C. H., 2011. Thirty years of research on tourism and hospitality
management in China: A review and analysis of journal publications. International
Journal of Hospitality Management. 30(4). pp.886-896.
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Zwaal, W. and Otting, H., 2010. The process of problem-based hospitality management
education. Journal of Hospitality, Leisure, Sports and Tourism Education (Pre-2012).
9(2). p.17.
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Jurevicius, O., 2013. Horizontal and Vertical Integration. [Online]. Available through:
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Pizam. 2009. Interrelationship between hospitality and travel and tourism industry. [Online].
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relationships-between-the-hospitality-tourism-and-travel-industry-adopted>. [Accessed
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ibis London City - Shoreditch Hotel. 2017. [Online]. Available through:
<https://www.researchgate.net/figure/284139537_fig3_Fig-4-The- relationships-
between-the-hospitality-tourism-and-travel-industry-adopted>. [Accessed on 27th
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