Hospitality and Tourism Industry Analysis

This assignment delves into the intricate relationship between the hospitality and tourism industries. Students analyze case studies, such as Marriott Hotel and Resorts, to understand how various functions within these sectors are interconnected. The analysis encompasses industry trends and publications like those from Tourism Management and Annals of Tourism Research, providing a comprehensive understanding of this vital economic sector.

Hospitality Provisions In
Travel And Tourism
Industries

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Discussing the interrelationship between hospitality and wider travel and tourism
businesses....................................................................................................................................3
TASK 2............................................................................................................................................8
2.1 Implication of integration to the hospitality industry............................................................8
2.2 Affect of integration on the hospitality business.................................................................11
TASK 3..........................................................................................................................................12
3.1 Rationale for the selected project clearly justifying decisions linked to the target market.12
3.2 Plan for hospitality business in relation to human resource allocation...............................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

ILLUSTRATION INDEX
Illustration 1: Interconnected activities of hospitality and travel and tour industry........................6
Illustration 2: Interconnected functions of tourism and hospitality industry in Marriott Hotel and
resorts...............................................................................................................................................8

INTRODUCTION
Hospitality industry are one of the most important element in tour and tourism sectors. At
present time, in modernisation and globalisation world hospitality industry growing very fast.
Nowadays, proper are ready to department their money for luxurious and comfortable lifestyle
(Airey and et.al., 2015) For the same, travel and tourism industry lays its signifiant concern over
providing standard and premium services to their all clients. Preset report is based on the aspect
of hospitality provisions in tour and tourism industry. This report also put their focus on the
interrelationship between the hospitality industry. It also includes appropriate developing plan
for tour and tourism organisation. By adopting attractive plan they can easily grab the attraction
of their customers and increase their sale (Altinay, Paraskevas and Jang,2015). For achieving the
purpose of report, Marriott resorts and spa has been taken into the consideration. Headquarter of
this organisation is based on Washington D.C and it was voted for the world fourth best
company to work for the UK by the times in 2009. In 2014 company celebrate the successes of
their 504 hotel and their staff member are also awarded with Marriott reward for their best
management services (Kim, Vogt and Knutson, 2015). Mission of this organisation is based on
to provide high quality services to their all customers and maintain the strong brand recognition
in the eyes of its audiences.
TASK 1
1.1 Discussing the interrelationship between hospitality and wider travel and tourism businesses
Hospitality industry put their focus on their customers satisfaction and for this they
provide full entertainment and impressive services to their all visitors, tourists and guest. It also
put their focus on the requirements and demand of their clients and accomplishing their
expectation in an effective and suitable way (Aragon-Correa, Martin-Tapia and de la Torre-
Ruiz,2015). On other hand, travel ad tourism industry can be described as the activities of guest
and tourist who are identified as the vital and essential customers. This industry deal with
customers, understand their requirement and according to their expectation plan their holidays. It
may be business holiday plans or corporate events (Brown, Bosselman and Thomas,2015).
Travel and tourism industry and hospitality sector are inter connected with each other.
Hospitality industry put their concern over fascinating and rendering services. Nowadays, people
are ready to spend their money for acquiring luxurious time and for attending some sort of
business events (Legohérel and et.al., 2015). Customers are spending their money and time for

travelling across the world and for maintaining their standard of living and class they are staying
in five star hotels (Martin, Rosenbaum and Ham, 2015). On other hand, tourist know all the extra
benefits very well so for this they want to grab the maximum benefits and potentials which are
provided by the hotels. With respect this such context, hospitality industry plays a crucial role
because they are proving premium cashes and so many benefits to their clients and mainly the
standard of their organization into the customers mind. Before plan any trip for their customer,
company take a suggestion from their clients and according to their reviews they plan Holiday
packages. For gaining the exotic global exposure, organization time to time organized a proper
training and development session to their all staff members.
Besides rendering all such advantages to the tour and tourism sector, hospitality industry
offer a strong and positive assistance (Vertical and strategical integration, 2016). The most
attractive services which are provided the hospitality industry are event planning,
accommodations, cruise line, transport services and lodging. Travel and tourism industry is
growing very fast and by this the profit of hospitality sector are also increasing. Both industry are
interrelated with each other and offer attractive and fascinating services to their all customers. It
also includes accommodations, eating and lodging facilities with transportation and drinking
amenities in effective ways (Schuckert, Liu and Law, 2015). Thus, from the above discussion it
can be celery shows that hospitality sector is one of the most important component in tour and
tourism industries.
The diagram below explain the core interrelationship between tour and tourism sectors
and hospitality sectors:

This diagram explains the hospitality services of tour and tourism industry in a systematic
and appropriate ways (Pvark, Cole and Zhang,2015). From the above diagrams it can be shows
that if hospitality sector develop their services and quality so on other hand the profit of travel
and tourism also increased. Therefore, there is a strong and direct relations between the both
industry which results making the travelling of with customers a memorable and lifetime
experience. For example, if Marriott hotel provide high class services and comfort experience to
their all customers, so they fell satisfies and their whole journey become memorable.
In order to acquire an insight and understanding the interconnections between the
hospitality industry and tour and travel sector, Marriott hotel and resorts has been taken into the
considerations Nunkoo, 2015).
Interrelationships between hospitality and tourism business:
Tourism and hospitality industry both are interrelated to each other. Hospitality gives the
services of food and beverage, accommodation to their costumers who are coming to visit their
Illustration 1: Interconnected activities of hospitality and travel and tour
industry
(Sources: Raj and Griffin,2015)

Hospitality industry are covered under most crucial service providers in travel and tourism sector
(Martin, Rosenbaum and Ham, 2015).
Business travel
Persons who are coming for some events and business pan they require some additional
services from hotel. For example, Wi-Fi services, conference hall etc. So with the help of this the
can easily do their work. Marriott hotel provide all services to their clients moreover, they also
provide conference hall facilities to their clients so with the help of These facilities customers
can comfortable do their work (Kim, Vogt and Knutson, 2015). On other hand, people find the
hotels which give them the facilities of Wi-Fi through which they can access the internet easily.
On other hand, business people also tries to fit their meetings and important programs in the
hotel for easy availability of services.
Package holidays
For developing tout and tourism business packaging holidays is new and innovative
ideas. Different tour operator plan different packages to grab the attractions of their customer. It
is not essential that, people always want expensive packages there are some people who want
some low budget holiday packages which contains 3 and 4 star hotels (Brown, Bosselman and
Thomas,2015). By providing affordable packages, tour operator can easily attract their middle
and high class peoples.
Fitness centrer
Marriott hotel provide gym and fitness centre services to their all clients. By providing hi
facility the can easily increase their brad images into the customers mind.
Food and beverages
Hotel provides all kind of food items to their customers for example, Indian, Italian.
Chinese and median food
(Lag and et.al., 2015). Furthermore, as per the demand of customers they also cook for them.
Moreover, hotel serves its visitors with exotic beverage and drinks.
Spa services
It renders the visitors with fascinating spa services which satisfied the demand and
expectation of its clients impressively.

From the above picture, it can be concluded that, Marriott hotel provide innovative and
best quality process to their all customers. On other hand, by providing services they can easily
attain an exotic global exposure within short time period.
TASK 2
2.1 Implication of integration to the hospitality industry
To increase the presence into the global market and enhance market share integration
plays and important role (Aragon-Correa, Martin-Tapia and de la Torre-Ruiz,2015). Integration
basically means by bringing all the small components into a single system so that it can function
as on.
Horizontal integration
By taking help from the consumers' organization expand their business. With the help of
this Marriott hotel and sorts increase their production level and also creates a strong relationship
with their customers. For expand the structure of organization, this company use merger and
acquisitions for their business (Kim, Vogt and Knutson, 2015). By doing this activity, they can
Illustration 2: Interconnected functions of tourism
and hospitality industry in Marriott Hotel and
resorts

easily increase their contacts with the customers and cover more customers network. By
appalling horizon integration, Marriott hotel and resources can make monopoly market
conditions and grab abnormal profit within them market places. For example, Marriott merges
with Disney resorts for 93,203,465. Through this, Marriott merger with the company which has
same supply chain and market reputation (Backer and King, 2015)s. Horizontal integration
belongs from complementary nature which contains some supply chins. There are so many
airline industry who are working with the resort and also provide big discount to their customers.
By doing this, they also increase their business. By performing merger. Organization can develop
their market reputation and also archive competitive environment (Kim, Vogt and Knutson,
2015). Apart from this, Marriott also provide attractive combo's to their customers by this they
attract them toward the hotel. For example, in hotel they provide free spa services to their
permanent customers. It will make them able to generate monopoly market in the tourism
industry.
Vertical integration
Vertical integration is an arrangement where the supply chain of organization is owned
by the other firm. On other hand, it is a distribution channels where one company is acquired by
the other organization (Lu and Stepchenkova,2015). By adopting this, firm can easily reduce
their operation cost and also decrease the cost of distributions. This method is used by the
Marriott hotel and by using this they can easily maintain their all cost and decrease the
distribution cost. By saving money, they can easily expand their business and improve the
quality of their services. Furthermore, it will also make limitations into the market and create
compositions into the market.
Branding and pricing policies
A brand is the thing which attracts the concentration of clients toward their facilities. It is
related to emotions and feeling of which they are getting from the services provided by the
Marriott hotel. The development of the organisation is based on its brand image into the
customers mind (Maggon and Chaudhry,2015). If clients like their services so the brand images
also increase on other hand, most of the company use merger method for increasing their brand
images into the competitive market. Furthermore, it will also affect pricing policies of the hotel
and resorts because merging of two businesses will help the firm in increasing their prices so that
they can provide high quality services of their customers.

Implication of the integration on Marriott Hotel and Resorts
Increased globalization of industry:
As per the case scenario, hotel want to expand their business and by doing this they can
easily increase their brand images into the global hotel industry. Apart from this, by adopting
different integration company can easily cover so many factors. By doing this activity, they can
easily achieve the profit into he global market (McKercher and Tung, 2015). On other hand,
there are so many barriers which are related to their worldwide culture. Moreover, by updating
their website customers can easily provide all the information into their customer and also
customers get all the information about the latest schemes and combos. Furthermore, they can
also give or feedback to the firm. By doing this, Marriott hotel can develop a strong relationship
with their customers.
Pricing policies
Integration will show their effects on the pricing policies of the Marriott hotel and resorts.
Merger of two companies put their huger impact on the pricing policies and the services of the
company (Raj and Griffin,2015). The success of the firm is depended upon the current image
into the market and prices policies. Marriott Hotel and resorts should use Horizontal integration
at their workplace and by adopting this, management can easily grab the advantages of
competitive environment. Apart from this, for controlling supply chain, they should follow
Vertical integration. By doing this, they can easily control the supply in the various market.
In the vital business environment hospitality and tour and tourism industries is one of the
quickest growing industrial sector (Rodriguez Oromendía and et.al., 2015). By adapting the
rivalry firms benefits, Marriott hotel and resorts flourish its business in the new areas where
management can posses low geographical assistance. Moreover, it becomes difficult for the
small industry because in the present of this aspect they are not able to expand their business and
achieve high market share. Furthermore, most of the companies fails to gain the heights of
success and does not posses talent to live on long in the vital competitive environment.
(Mohammed, Guillet and Law,2015). Apart from this, if a company wants to adopt such
integration practices, it is necessary for the top management to appoint a new board of director
who know ll the rules and legislation of the new company which they want to acquire.

2.2 Affect of integration on the hospitality business
There are so many points which put their affects on the market reputation if hospitality
industry and they are as follows:
Economics of scale
Marriott hotel decrease their operating cost and by doing this they can easily get so many
profits from their business. Moreover, it will help the hotel to develop their market shares and by
doing this they can easily get monopoly market in the tour and tourism industry (Couture and
et.al., 2015). At the time of introducing new schemes, company can launch it on low prices so by
this they can grab the attraction of customers.
Standardization
By using integration, Marriott hotel and resorts can also give standardize services to their
all customers (Brown, Bosselman and Thomas,2015). Moreover, with the help of this they can
easily make strong relationship with their customers and increase their brand images into the
customers mind. Apart from this, customer will get innovative services from the hotel which will
result in organizational development. Apart from this, standardization will help in increasing the
brand value of Marriott hotel and resorts.
Improved quality
If the company are getting integration customers and other organisation, so this will help
in increasing the quality of all the services. With the help of this, they can easily provide high
quality services to their customer and satisfied them
Huge of amount of money needed
At the time of Integration Marriott hotel and resort need loots of money. With the help of
money they can easily invest on other business and develop the quality of their services (Lu and
Stepchenkova,2015). If people do not like the combination of two industries so the concept of
integration will not successful and all the money which they are invested in it goes down.
Fewer number of independent business
Integration strategy requires the acquisition of small business by big firm either fully or in
partial manner (Rodriguez Oromendía and et.al., 2015). With the help of full acquisition
integration, the large company purchase all the assets from other company and share their
liabilities with them. Moreover, in partial acquisition only a few fractions of the share capital is
acquired by the biog companies which usually ranges from 25% -30% capital of the business.

Increased market share
The major advantage of integration is with the help of this company can easily increase
their market shares in an ethical and systematic ways. Nowadays, the completions into the
market is so high, due to this most of organisation put their focus on the integration of rivalry
companies and how they develop their business operation's (Vertical and strategical integration,
2016). By acquiring various distribution channels, companies can easily approach to the
audiences and create them a positive relationship with them As a result, business gains a huge
share in the market economy with fast relative growth.
TASK 3
3.1 Rationale for the selected project clearly justifying decisions linked to the target market
Company want to expand their business in India and for this it is important to understand their
culture, the taste and performance of peoples and different parts of services. The mission behind
open their new resort in India is with the help of this they can easily provide their luxuries
services to their all customers (Kim, Vogt and Knutson, 2015). The planning of their new
assignment is as follows:
Stage 1: Development
Concept
Marriott hotel put their focus on developing luxurious and full services resort at Mumbai,
India. The main objective of this restaurant to take places of everything because it is new and
innovative idea. The main concept of restaurant is theme protest. Furthermore, they provide all
facilities to their customers like; bar, gym, spa, hospital services, yoga, beach, sports zoo and
transportation services. The vision behind opening new theme hotel is, they can easily become
market leader and grab the attraction of their customers. The hotel follow all the ethics of India
theme and heritage values (Brown, Bosselman and Thomas,2015). On other hand, this restaurant
also provide shopping and club services. The location of these organizations will provide
relaxing and mesmerizing views for the visitors. The concept is to availability of different types
of cuisine dishes with an attractive manner by the different types of traditional characters. This
will attract the youngsters and other employees as well.
Market research
Mumbai is famous for tourist destination and every year more than 30000 tourist come
their. This city provide beach and well developed resorts services for the travellers. The

government policies for resorts development are liberal and they also provide lots of deduction at
the time of development (Altinay, Paraskevas and Jang,2015). At the time of developing resorts,
company can easily grab the attraction of customers. In market research, manager also find out
the choices and expectation of customers. For grab the attraction of kids it is important for
management to put some attractive things at their hotel.
Target market
The target market for the new hotel is youngsters and adventurous travellers who like to
visit seaside locations and also put their interest on the culture values of the country (Airey and
et.al., 2015). On other hand, company also provide bid discount and combo's to newly married
couples. By this, they can easily develop effective plans which put their impact on the sales.
Locations
East Mumbai is the best location for the new resort on other hand, it is development
locations for the resort success. It is approximately 25KM away from Bandra and it is the central
attraction of the city. The drive from beach to the airport takes approximately 25 minutes. On
other hand, the infrastructure was well developed and there are also attractive location which
grab the attraction of customers.
Scale
The proposed plan for the new business is to develop 200 guest room and also develop 50
superior room for the VIP guests (Kim, Vogt and Knutson, 2015). On other hand, there are also
deluxe, super deluxe rooms and some king and queen size rooms. Moreover, there are also pool,
Wi-Fi, spa, gym and conference room. By this, organization provide all the facilities to their
tourist so they can easily stay their and enjoy their trip.
Licensing
The regulatory compliance regarding Italian food, sea food and chines foods will be
attained for the organizations.
Stage 2: Design
Second stage for development of tradition resort is related to design and graphics of the
project. It also includes the ambiance of resort, interior and exterior of the restaurant and their
culture, the overall ambiance of the hotel is based on the theme and culture of India. By this they
grab the attraction of foreign tourist as well

(Legohérel and et.al.,2016) Moreover, in their resorts they also provide cultural dance show and
some characters which entertain their customers and feel them better at workplace. By doing this,
they can easily entertain the customers who come to visit the resort. Special charterers are come
to entertain the youngsters and kids as well. The management should provide the shade cone in
their each rooms so their all customers feel comfortable with the surroundings of the resorts.
Moreover, it will make them more attracted towards the hotel so that they will gain more profit
from that.
The planning department of the organisation change the interior of the resorts and it
should be presenting the life of Indian peoples (Mohammed, Guillet and Law,2015). All the
roofs and walls are designed according to the theme of the resorts. The wall of the room will be
decorated with the shade of beaches and tradition characters and very light colours will be used
such as green, pink cream, and white (Nunkoo, 2015). The reason behind using these colour are,
it is usually used in India. With the help of these colour management grab the concentration of
their all tourist.
3.2 Plan for hospitality business in relation to human resource allocation
For developing the theme restaurant in Mumbai the one of the most important this which
give their full support to their organisation is based on human resources' management. This
department, recruit skilled and talented people at workplace which show their working efficiency
and beat the target of the hotel (Lu and Stepchenkova,2015). On other hand, this department time
to time take a feedback from all staff member and according to their reviews change the structure
of organisation. By doing this activity, thy create a positive relationship with their all staff
members. Human resources add their new branch of Marriott in Mumbai. The human resources'
department of this branch do lots of work at workplace like;, check the food related issues,
handle the queries of customers. Provide training to all staff members which are based on how to
communicate with customers etc. on other hand they do so many works they are as follows:
Staffing
The staff members of new resort said resort are rendered with impressive and effective
training and development session (Kim, Vogt and Knutson, 2015). On other hand, with the help
of these classes they can easily develop their working skills and capability. Moreover, with the
help of this they increase their knowledge as well. The facility of serving as rendered by sky-blue
Holiday organisation which helps the hotel to ensure that the workers are effectively recruited

(Schuckert, Liu and Law, 2015). Moreover, human resources' department check the quality of
their work and at their workplace only experiences and hard working workers are requires.
On other hand the finance department of resort plan a budget for each activity and plan
the future operation or the resort. The next department is related to the production which cook
food for their clients and also take a feedback from their employees and according to their
suggestion change the structure of training.
Culture diversity
People of differer culture are come to visit the resort and their other restaurants so it will
be necessary or the management to appoint different culture people (Raj and Griffin,2015). The
main reason behind this is, by this they can easily understand the languages and create positive
relationship with them. So human resources appoint differer culture cook and waiter who know
two and three languages and culture as well.
Recruitment policies and procedures
At the time of recruitment, Marriott hotel follow all the rules and legislation which
provide by the UK government (Martin, Rosenbaum and Ham, 2015). At their workplace they
also follow equity act, equal pay act and discrimination. According to this act, management are
not able to create any kind of discrimination according to the race, sex, gender and colour etc.
Promotion mix
For making good and attractive promotion of the new resort it is necessary for
management to find effective ways of through which Marriott Hotel can make better publicity.
For this, they use banner, advertisement of newspaper, the new and innovative way which are
used by the organisation is digital marketing (Lag and et.al., 2015). By adopting this, they can
easily grab the attraction of all youngsters and save their time and money as well. In this
promotion strategy, they make a website and put all the information of their new resort in it.
Moreover, they also put some images and video (Couture and et.al., 2015)
(Desai and Eric, 2015). By this they provide the information of all new schemes and combo's to
their customers and attract them toward the hotel. Apart from this, they can also organize event
for the grand opening of the resort.
Pricing strategies
For attract the customers toward their new resort, company provide big discount and
various combo's to their all customers (Aragon-Correa, Martin-Tapia and de la Torre-

Ruiz,2015). Moreover, they provide their all services in cheap prices' so by this they can easily
attract the customers and increase their brand images.
CONCLUSION
According to the present report it has been concluded that, travel and tourism industries
and the hospitality industry are strongly interrelated with each other. The report also covered the
understanding of the crucial functions and services of Marriott hotel and resorts. It also provides
the interlinked functions of hospitality and tourism sector in their new resort which are located in
Mumbai. It can also conclude that, integration will develop to get more development and it also
helps to increase current brand images into the customers mind.

REFERENCES
Books and Journals
Airey, D. and et.al., 2015. The Managerial Gaze The Long Tail of Tourism Education and
Research. Journal of Travel Research. 54(2). pp.139-151.
Altinay, L., Paraskevas, A. and Jang, S. S., 2015. Planning research in hospitality and tourism.
Routledge.
Aragon-Correa, J. A., Martin-Tapia, I. and de la Torre-Ruiz, J., 2015. Sustainability issues and
hospitality and tourism firms’ strategies: Analytical review and future directions.
International Journal of Contemporary Hospitality Management. 27(3). pp.498-522.
Backer, E. and King, B., 2015. VFR Travel Research: International Perspectives (Vol. 69).
Channel View Publications.
Brown, E. A., Bosselman, R. H. and Thomas, N. J., 2016. Are hospitality graduates making too
many compromises? What they give up may lead to turnover. Journal of Human
Resources in Hospitality & Tourism. 15(2). pp.133-146.
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-
creation of value. Journal of Destination Marketing & Management. 4(3). pp.151-161.
Couture, A. and et.al., 2015. The influence of tourism innovativeness on online consumer
behavior. Journal of Travel Research. 54(1). pp.66-79.
Desai, V. and Eric, P., 2015. Trend And Impact Analysis Of The Review Portals On The Travel
And Hospitality Industry. Scholedge International Journal of Business Policy &
Governance ISSN 2394-3351. 2(3). pp.23-27.
Hsu, H. C. C., 2015. Tourism and hospitality education in Asia (pp. 197-209). The Routledge
Handbook of Tourism and Hospitality Education.
Kim, M., Vogt, C. A. and Knutson, B. J., 2015. Relationships among customer satisfaction,
delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism
Research. 39(2). pp.170-197.
Law, R. and et.al., 2015. Distribution channel in hospitality and tourism: revisiting
disintermediation from the perspectives of hotels and travel agencies. International
Journal of Contemporary Hospitality Management. 27(3). pp.431-452.

Legohérel, P. and et.al., 2015. Special Issue: Revenue management for tourism and hospitality.
Journal of Travel & Tourism Marketing. 32(7). pp.795-933.
Lu, W. and Stepchenkova, S., 2015. User-generated content as a research mode in tourism and
hospitality applications: Topics, methods, and software. Journal of Hospitality
Marketing & Management. 24(2). pp.119-154.
Maggon, M. and Chaudhry, H., 2015. Revisiting Relationship Marketing and Customer
Relationship Management in Leading Tourism and Hospitality Journals: Research
Trends From 2001 to 2013. Journal of Relationship Marketing. 14(1). pp.53-77.
Martin, D., Rosenbaum, M. and Ham, S., 2015. Marketing tourism and hospitality products
worldwide: Introduction to the special issue. Journal of Business Research. 68(9).
pp.1819-1821.
McKercher, B. and Tung, V., 2015. Publishing in tourism and hospitality journals: Is the past a
prelude to the future?. Tourism Management. 50. pp.306-315.
Mohammed, I., Guillet, B. D. and Law, R., 2015. The contributions of economics to hospitality
literature: A content analysis of hospitality and tourism journals. International Journal
of Hospitality Management. 44. pp.99-110.
Nunkoo, R., 2015. Special issue: Tourism and hospitality development in African economies:
Perspectives and challenges. Development Southern Africa. 32(3). pp.275-276.
Park, K., 2015. Intercoder reliability indices in tourism research. Annals of Tourism Research,
55, pp.180-183.
Park, Y. W., Cole, S. and Zhang, Y., 2015. Accessibility of Travel and Hospitality Services as
Perceived by Travelers with Mobility Impairments. Tourism Review International.
19(1-2). pp.31-42.
Raj, R. and Griffin, K. A., 2015. Religious tourism and pilgrimage management: An
international perspective. CABI.
Rodriguez Oromendía, A. and et.al., 2015. Research note: Relationship versus transactional
marketing in travel and tourism trade shows. Tourism Economics. 21(2). pp.427-434.
Schuckert, M., Liu, X. and Law, R., 2015. Hospitality and tourism online reviews: Recent trends
and future directions. Journal of Travel & Tourism Marketing. 32(5). pp.608-621.

Slocum, S., Kline, C. and Holden, A., 2015. Scientific Tourism: Researchers as Travellers.
Routledge.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
Online
About us. 2016. [Online]. Available through: <www.hilton.com>. [ Accessed On 2nd July 2016].
Vertical and strategical integration. 2016. [Online]. Available through:
<http://www.mbacrystalball.com/blog/strategy/vertical-horizontal-integration-strategy/
>. [ Accessed On 2nd July 2016].