Recruitment, Selection, and HR Strategy at Royal Yacht Britannia

This report discusses the staffing requirements, recruitment and selection process, and HR strategy at Royal Yacht Britannia. It also covers training, motivation, and engagement strategies, along with relevant theories. The conclusion highlights the importance of effective staff motivation and engagement.

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INTRODUCTION...........................................................................................................................1
Staffing............................................................................................................................................1
Recruiting....................................................................................................................................1
Selection......................................................................................................................................2
Human Resource Strategy...............................................................................................................2
Training........................................................................................................................................2
Motivation....................................................................................................................................3
Engagement.................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Recruitment, selection are some of the key features in any organization and in this report
staffing requirement will be discussed followed by the recruitment and selections process at
Royal Yatch Britannia. This is followed by implementing Human resource strategy and some of
the aspects like Training, Motivation and Engagement will be discussed in this report followed
by the discussion and support of appropriate theories for the company. Lastly, the conclusion has
been presented in the report.
Staffing
Recruiting
It is the process under which firm search for talented candidates and motivate them to
apply for job at the workplace. In current time period there are number of approaches that can be
used for recruitment namely video interview, text message, social media use and referral etc. It is
observed that in past few years large number of business firms adopt referral policy because
under this easily candidates are received for interview process. Moreover, it can be ensured that
candidate coming through referral only eligible candidates will be received (Lievens, 2015).
Hence, it can be said that recruitment is the one of the process which have due importance for the
business firms. Apart from referral, there are other common mediums which are widely used by
the firms like video interview. Under this short interview of an individual is taken and if HR
manager find it relevant then in that case forward its name for the final selection process. Major
benefit of this approach is that if any candidate resides on remote location then it can be
motivating to participate in the firm selection process. Text message can be send to the mobile
number of the candidates for recruitment purpose. Candidates receive number of mails and
sometimes failed to read message but they always pay due attention to the message they received
on mobile. Hence, by sending message to the candidates on mobile in effective manner
recruitment process can be implemented by the business frim (Stariņeca, 2015). Thus, talent
acquisition is boosted through such kind of process. Recruitment process followed by the firm is
given below.
 In the first stage of the recruitment process first of all HR manager determine company
requirement and then determine source from where candidates need to be recruit. For
example, of firm need young and talented managers then in that case it can recruit
candidates from college.
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 In this stage approach that will be followed to recruit candidates is determined. Firm can
use its goodwill in order to create its specific image and to motivate more and more
candidates to apply for job. More firm will use most suitable approach more candidates
will be obtained by Royal Yacht in recruitment process.
 In this stage to the relevant candidate’s salary and other term or information is
communicated in order to ensure that those who find them best fit for job are entering in
to selection process of Royal Yacht.
Selection
It is the procedure of choosing appropriate and suitable applicants for vacant position in
Britannia company. Online, offline and aptitude tests are the methods of employee selection used
by human resource department.
Staffing theory is social psychology concept that explore effects of people behaviour
setting being either overstaffed or understaffed (Hunter and et.al., 2017).
Operative staff play vital role in business, as they don not give direction, guidance and
appropriate training related to work. They centring on producing products or services for
business.
Planning and job promotional strategies is required for staffing, before planning
management will not be able to hire new candidates in firm. Paid staff has been chose in
business.
Human Resource Strategy
HR strategy at Britania is very effective such that the company provide positive working
environment to their employees so that they will work easily. The HR of the firm also focus on
Inclusion and Diversity program in order to make the culture best suitable for the workers.
Further, the recruitment of the company is also based upon the right talent and also provide best
growth development opportunities to their employees as well.
Training
The training system of Britannia is so effective such that the HR of the firm uses e-
learning tools that helps to deliver the best training solutions. In this type of training system, the
company provides computer-based training which includes video, reading material so that the
employees may also watch the training at their free time (Salimans and et.al., 2016). Further,
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company also uses video training system at the working place in which HR uses animated
videos, live action in which the company creates interaction between employer and customers.
At the time of recruiting the candidate, it is essential for the company to divide the work
as per the employee competencies and for that special trainers are hire who provide effective
training system to them. For instance, to fill the vacant seat, the HR manger has to take test in
order to check the competencies and then assign duties accordingly. Moreover, it is analysed that
by using an effective training system will help them to increase the production level as well as
profitability of the firm.
The training is provided in effective manner to their employees at Britannia and to
enhance the knowledge, the company also hire the best trainer who uses effective tools and
techniques in order to train the employees in effective manner (Dipboye, 2017). Further, there
are different techniques used by the firm such as:
 Initially, the trainer provides a brief introduction related to training in order to let the
employee understand about the training system.
 Further, trainer also provide key terms and policies in order to demonstrate the procedure
followed at Britannia.
 Provide a brief summary or an overview and trainer also use repetition to assist trainees
in grasping and retaining information.
 Trainer also uses e-learning programs and hand- on training system because it creates
good impression upon them. In addition to this, trainer also takes test frequently in order
to analyse the skills and weaknesses in employees. Because it is an objective way to
determine whether training is achieved their goals or not.
 Lastly, at every stage, try to involve every trainee into the action. For instance, trainer at
Britania ask participants to share their experience in the session and even many of them
share their valuable information that contribute for the success of the training. As a result,
this reflect that trainee have their interest at training session.
 After completing the training, try to get feedback from others in order to analyse whether
the training is achieving its goals or not.
Motivation
 Company can provide incentives to their workers which is beneficial for them as to retain
applicants with business for longer (Srivastava, Greff and Schmidhuber, 2015).
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Incentives provided by Britannia organization, they can motivate their talented
employees.
 Human resource management design salary structure based on employee’s job or work
which helps to satisfied and motivate all the applicants working with business since for so
long.
 Management provide cab facilities to those employees who cannot be able to reach at
home on time because they do not have any vehicle, it works better for organization as
they retain skilled labour. Cab facility is one of the best way to show concern of business
about their staff (Waxin and et.al., 2018).
 Pension is one of the best motivational source that can used by company for motivating
their staff, it assures management concern towards its workers. Business can offer
pension scheme to their staff that contribute to increase workers loyalty towards
company.
Some of the motivational theories that can be applied in the workplace involve two categories:
Process Theories which determine the needs of an entire organization and how these can can be
achieved rather than individual needs. These theories identify the how aspect of the motivational
needs. One such theory is Adams equity theory that stated the input that employees tend to put in
the company should match with their output level and a balance should be maintained
appropriately. This keeps the employees satisfied and happy. Another theory under his is
expectancy theory of Vroom which focused on keeping employee motivated thorough their
performance level improvement.
Content Theories: These can be defined as those theories that help in determining what the
individual needs are and addresses the “what” aspect of such needs. Maslow’s need hierarchy
theory, Herzberg‘s Two factor theory etc. are some of the key theories that need to be are
evaluated. Maslow theory identifies five major categories of the needs to be specifically
addressed by the individual and Herzberg has stated that there are two parts i.e. satisfaction and
dissatisfaction. The factors that provide satisfaction are achievement recognitions, responsibility
etc. and the factors that give dissatisfaction are working conditions, hygiene etc.
Engagement
 Staff of Britannia company made commitment to achieve business objectives. Goals and
values. Management motivate applicants by providing incentives, accommodation
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facilities and pension that helps to drive workers for making long term commitment with
company for helping in achieving their specific goals.
 Leaders encourage staff to contribute to success of company, they motivate all the
workers effectively, provide guidance to employees that supports to achieve common
goals. Manager also force staff for taking participation in decision making procedure,
share new ideas and plans that increase profits margin.
 Yacht structure and system in engagement strategy is quite different and unique, high
management work with all the applicants performing at different level in company
(Delgadová, Gullerová and Ivanová, 2017). Employee engagement is very essential in
business as it helps to build strong relationships and increase productivity rather than
before.
CONCLUSION
From above it has been concluded that motivating staff is required to build strong team in
Britannia company. HRM adapt different types of strategies in organization for staff that is
beneficial for overall business performance in marketplace. Employee engagement, motivation
and training boost up the morale of current employees as well as new recruit staff. Furthermore,
pension system and incentives is best tool for staff motivation. By engaging people in decision
making management get the creative and innovative ideas that increase sales and financial
budget of company for longer period of time. There are essential things required for staffing new
applicants, human resource management used online and offline recruitment procedure in firm.
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REFERENCES
Salimans, T. and et.al., 2016. Improved techniques for training gans. In Advances in neural
information processing systems (pp. 2234-2242).
Srivastava, R. K., Greff, K. and Schmidhuber, J., 2015. Training very deep networks.
In Advances in neural information processing systems (pp. 2377-2385).
Lievens, F., 2015. Diversity in medical school admission: insights from personnel recruitment
and selection. Medical education. 49(1). pp.11-14.
Stariņeca, O., 2015. Employer brand role in HR recruitment and selection. Economics and
Business. 27(1). pp.58-63.
Hunter, S.T. and et.al., 2017. Recruitment and selection in violent extremist organizations:
Exploring what industrial and organizational psychology might contribute. American
Psychologist. 72(3). p.242.
Dipboye, R.L., 2017. The selection/recruitment interview: Core processes and contexts. The
Blackwell handbook of personnel selection. pp.119-142.
Waxin, M.F. and et.al., 2018. Workforce localization in the UAE: recruitment and selection
challenges and practices in private and public organizations. The Journal of Developing
Areas. 52(4). pp.99-113.
Delgadová, E., Gullerová, M. and Ivanová, E., 2017. Recruitment and selection processes in
Slovak enterprises and multinational corporations. International Journal of Organizational
Leadership. 6(2).
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