A Comparison of the Marketing Methods of Two Multinational Hotel Brands

A Comparison of the
Marketing Methods of
Two Multinational
Hotel Brands

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Marketing choice....................................................................................................................3
Marketing strategies...............................................................................................................3
Sustainability..........................................................................................................................4
After covid 19 marketing message.........................................................................................5
Target market.........................................................................................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and Journals:...............................................................................................................7

INTRODUCTION
Marketing is necessary to encourage the customer to know their brand and product.
To increase their sales companies use various methods to encourage the attention of the
customer (Tong, Luo and Xu, 2020). Marketing strategies it is the tool which uses the
organisation to attract customer. In this report we discuss two multinational brands and also
we discussed the marketing strategies. The researcher takes the Marriot hotel and Premier
inn. Marriott hotel is a luxury brand the consumer adopts their hotel for their luxury entire.
Marriot hotel is established in a developed nation. Premier inn is UK largest hotel; the brand
of the premier hotel is too much it gives so much variety to customer. In this report, we
discussed the marketing strategies of this hotel. The research takes this hotel because they
maintain their posting in the covid 19 and after it. They make unique strategies for their
reputation and position.
MAIN BODY
Marketing choice
The Marriott hotel gives various marketing choices. The Marriot hotel is established
in a developed nation so they give the choice of luxury and new technology. Hotel Marriott is
influence the customer by using new technology the customer only checks the website and
confirmation also comes on from the customer (Slootweg and Rowson, 2018). This new
technology is helping the customer to come to this hotel. Customer comes to this hotel to
their comfort zone. Marriot hotel is the brand-customer come with their name. They use
social media and digital technology to influence the customer. The Marriott hotel gives the
luxury service to customers so the customer's first choice becomes the Marriott hotel.
The premier inn hotel is also a luxury brand in the hotel they use the very latest
technology for their customer so customer comes to this hotel they focus on the 7 ps and use
the promotion in a different line (Al-Surmi, Cao and Duan, 2020). Component promotion
mix gives the measured change in the marketing choice. They give the luxury to the customer
the hotel never down their product because of the promise which was given to their customer.
The hotel never down their prestige. This commitment gives the measured change in their
choice. They use tv, social media, platform, new paper, and Radio.