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SWOT Analysis of Crowne Plaza

   

Added on  2021-02-18

9 Pages2257 Words284 Views
Hotel Chain IndustryAnalysis

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 3............................................................................................................................................1P6 PESTLE Analysis of hospitality industry as a whole............................................................1P7 SWOT analysis of Crowne plaza...........................................................................................3TASK 4............................................................................................................................................5P8 Trend analysis of hospitality industry....................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONCrowne Plaza is a hotel chain industry of UK. It operates its business in 52 countries andhave 400 hotels. It was established in 1983 in Rockville. The report shows PESTLE of thisindustry along with SWOT analysis of the industry. The present report includes a trend analysisfor identification of current and potential trends and evaluation of ability to develop product andservices in the industry.TASK 3P6 PESTLE Analysis of hospitality industry as a wholeHospitality industry includes hotels, restaurants, pubs and leisure companies(Kandampully, Zhang and Bilgihan, 2015). There are many external environment factors whicheffects the business of hospitality industry. Being external factors, industry do not have controlover these factors. Influence of these factors can be analyzed by conducting the PESTLE analysis of theindustry as under:Political factors: Political factor's stability is a key requirement of success of anyindustry. This factor includes rules and regulation of government, legal issues ofgovernment, etc. For analysing political factors, following points need to be understandcarefully by hospitality industry:▪Country's law relating to tourism affects the business of industry, as hospitalityindustry's business majorly depends upon tourism.▪Minimum wages act of country, as industry needs to provide salary to itsemployees accordingly, in case, company don't provide salary accordingly, it mayaffect the reputation of business.▪Another major political factor is political troubles in country, which effectspolitical stability ion country. It may result in frequently change in company'spolicies. In this regard company's efficiency may be effected.Economic factor: economic factors include inflation rate, interest rate, foreign exchangerate, etc. of country. This factors have influence overall sales of any industry. Followingfactors need to be taken into account for analysing economic factors' influence:▪Inflation rate of country, as it effects spending power of customers.1

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