Hotel Industry Analysis

Running head: HOTEL INDUSTRY ANALYSIS
Hotel industry analysis
Name of the student
Name of the university
Author note

1HOTEL INDUSTRY ANALYSIS
Executive summary
The aim of this report is to discuss about the internal and external business factors of Hyatt. TJis
includes the STEEP analysis for the external factors evaluation and Porter five forces analysis for
the internal factors evaluation. There are number of positive as well as negative factors
identified. In addition, SWOT analysis is also being done to identify the internal competency of
Hyatt in dealing with the global challenges. This report recommended that they should introduce
a new budget sub brand for catering to the middle class customer segments.

2HOTEL INDUSTRY ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
Determination of the macro environment........................................................................................3
Micro analysis..................................................................................................................................5
SWOT analysis................................................................................................................................6
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8