Hotel Operations Management

This report explores the operations of Ibis and Sofitel hotels, comparing their services, facilities, room rates, and revenue streams. It provides a comprehensive analysis of the two hotels and concludes with the identification of the hotel that serves its customers best.

Running head: HOTEL OPERATIONS MANAGEMENT
HOTEL OPERATIONS MANAGEMENT
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HOTEL OPERATIONS MANAGEMENT
Executive summary
The purpose of this report is to understand the role and the operations of the two
selected hotels Ibis and Sofitel by applying various hotel operation management concepts into
the real business scenarios. It identifies the range of factors which influences the operations
of the hotels and the accommodations service providers. The report compares the two
opposing Accor Hotel Group Brands and examines the differences in the services available
the facilities provided to its customers, the room rates, the revenue streams of the two hotels
and other services such as food and beverage outlets. It provides a comparative analysis of
the two hotels and concludes with the identification of the hotel which services the best to its
customers.

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Table of Contents
Introduction: Overview of the hotels.........................................................................................3
1. Property Portfolio Analysis of the upper scale Accor brand..............................................3
Sofitel Hotel...........................................................................................................................3
• Provided facilities:...............................................................................................................3
• Services available:...............................................................................................................3
• Room rates:..........................................................................................................................4
• Revenue streams:.................................................................................................................4
• Housekeeping functions:......................................................................................................4
• Food and Beverage outlets:..................................................................................................4
• Other supplementary services offered by the brands...........................................................4
2. Property Portfolio Analysis of the budget scale Accor brand - Ibis......................................5
• Provided facilities:...............................................................................................................5
• Services available:...............................................................................................................5
• Room rates:..........................................................................................................................5
• Revenue streams:.................................................................................................................5
• Housekeeping functions:......................................................................................................5
• Food and Beverage outlets:..................................................................................................6
• Other supplementary services offered by the brands:..........................................................6
3. Comparison of the Ibis and Sofitel hotels...........................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction: Overview of the hotels
Sofitel hotel was established in the year 1970s, it has become an international chain of
hotels. Sofitel hotel and Resorts are considered to be the most prestigious brand in the family
of Accor. It consists of luxury properties, hotels and resorts worldwide. It offers to its
customer’s wide variety of guest rooms and suites for its locations. On the other hand, Ibis
hotel is an international hotel company that is owned by Accor Hotels Company. It was
founded in the year 1967 and opened its first hotel in the year 1974. The company offers to
its customers various facilities such as economy hotels; it offers 24 hour reception (Hotel
Australia - ibis hotels in Australia. 2019). It has distinctive features and highlights the
satisfaction guarantee.
1. Property Portfolio Analysis of the upper scale Accor brand
Sofitel Hotel
• Provided facilities:
It offers variety of guestrooms and suits is various locations. It offers various facilities
including in room amenities like air conditioning, safe deposit box, mini bar and 24 hours
room service. It also offers variety of conference and meeting place for the business to
accommodate and arrangements for the special events.
• Services available:
The services that the availed in Sofitel Hotels includes Wi-Fi in public areas, it
provides copying and printing services, dry cleaning, ironing services, fitness centre,

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concierge, handicap accessibility (Silva 2015). Most of its locations offer recreational
activities, in room technological amenities such as thermal spa treatments and thalasso
therapy.
• Room rates:
Sofitel hotels guests and visitors are offered with special advantages including
reduced room rates along with guaranteed reservations. The classic rooms come at the rate of
$163, the superior rooms rate $183, and superior room at $ 193, the luxury room comes at the
rate of $204, junior suite at $ 244 (Silva 2015). The room rates are based on per night basis.
• Revenue streams:
The revenue of the company is generated by the rooms provided and services
provided to its visitors and guests all over the world. The annual revenue of Sofitel luxury
hotel is $269M. 28% of its revenue is generated from its economy rooms, 38% from luxury
and upscale and 34% of its revenue comes from the midscale rooms (Gheribi 2018).
• Housekeeping functions:
As per reviews the housekeeping staff are active throughout to provide better services,
they have well groomed appearance and have a proper presentation. They keep the room
clean and disinfected; they handle hazardous materials (Silva 2015). They take care of the
lost and found in case guests leave behind personal items.
• Food and Beverage outlets:
Sofitel hotel provides restaurants with high quality food and beverages for its visitors
and guests at a reasonable price. The cost for two guests is $ 180. They provide options to
have the meal in the robe and proved delivery services in less time.

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• Other supplementary services offered by the brands
The trends of the company is what impacts the customers and the guests, they offer
healthy oriented food products for its socially conscientious consumers and provide more
transparency in sourcing its ingredients (Gheribi 2018). It believes that simplicity is their new
luxury. The services can be characterized by simplicity, quality and transparency.
2. Property Portfolio Analysis of the budget scale Accor brand - Ibis
• Provided facilities:
Ibis hotel has a reception that is opened for 24 hours in a day. It provides 24 hours
video surveillance therefore it assures that the belongings of its visitors are safe. It provides
airport shuttle services.
• Services available:
The range of its services is always offered as a when required. It provides a courtyard
to organize events. This allows its guests and visitors to mingle in the garden setting provided
(Gheribi 2018).
• Room rates:
The standard room with 1 queen bed cost $124, the standard room with 1 double and
1 single bed costs $ 124, bedroom apartment with 1 king bed costs $ 144, 2 Bedroom
apartment with 1 queen and 2 single beds costs $204.
• Revenue streams:
The revenue streams of Ibis Hotel are from the premium priced hotel rooms and
business rooms provided to its guests and visitors. The annual revenue of the company is $
13bn. The annual growth of the company is 3.4% (Białożyńska 2017).

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• Housekeeping functions:
It provides laundry facilities at the room of its guests. Moreover they also offer
ironing facilities upon calling the reception. The housekeeper keeps the venue clean and
sanitary which is a part of their customer service (Suquet and Stoessel 2016). They change
the sheets, clean the rooms from time to time, and put the toiletries and other supplies in the
guest rooms.
• Food and Beverage outlets:
The Ibis hotel offers variety of food and beverages options to its guests and visitors to
choose from. The restaurants are specialists in offering Thai-inspired cuisine; it offers has a
café in their foyer which is highly popular for the guests and the locals (Suquet and Stoessel
2016). Moreover, it allows has facility if grab and go service which allows the guests to order
food from their room.
• Other supplementary services offered by the brands:
It offers various restaurant and bar which is located on the first floor, apart from
offering classic rooms for its guests and visitors. It offers wireless internet services in the
rooms with high speed internet. It offers coffee and tea making facilities.
1. Comparison of the Ibis and Sofitel hotels
Both the ibis and Sofitel are endorsed for the tourists and visitors. To compared the
two hotels. Sofitel rates are slightly higher than the Ibis hotels, however it offer wide
range of services as compared to ibis, it offers room service, tennis courts, outdoor pool
and shuttle bus which is not provided by Ibis hotels (Demirçiftçi and Kızılırmak 2016).
Ibis hotel are considered to be clean and budget friendly choice for the tourist travellers
and for business. Sofitel on the other hand is a considered to be a massive luxury resort; it
is most ideal spot for conducting business seminars and leisure visitors. Considering the

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price Ibis hotels are priced lower than the Sofitel hotels. Ibis hotels price starts from $134
and Sofitel hotel starts from $ 232 per night. Sofitel offers wide range of services to its
customers with highly active housekeeping staff. However, Ibis hotel is comparatively
cheaper than therefore it is suitable for the customers looking for affordable and better
service of the customers (Sen and Kaushik 2016). However, both the hotel is equally
recommended by the travellers. Both the hotels provide spacious rooms with modern
décor and at a reasonable price. However, Ibis does not provide pool and other small
luxuries which are provided by Sofitel hotels (Gheribi 2018). Ibis hotels are
comparatively budget friendship; however both the hotels provide superior quality and
affordable rooms for its visitors.
Conclusion
Therefore from the above conclusion, it can be concluded that both the hotel Ibis and
Sofitel under the brand Accor, offers high quality services to its visitors and guests. The
facilities and services that are offered by both the hotels have been described. The room rates
of both the hotels have been mentioned in details, the revenue streams of both the hotels has
been discussed. The house keeping functions, the food and beverage service provided by both
the companies has been discussed. The report has provided comparison of both the
companies Ibis and Sofitel.

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References
Hotel Australia - ibis hotels in Australia. 2019. Retrieved from
https://ibis.accorhotels.com/gb/country/hotels-australia-pau.shtml
Destinations, Brisbane, L., NSW, A., Estate, T., Bar, I., Enoteca, 1., Arcade, T., Centre,
M., Queensland, S. and Sciences, P. 2019. Sofitel Hotel: Australia Luxury Destination
Guide. [online] https://sofitel.accorhotels.com. Available at:
https://sofitel.accorhotels.com/gb/destinations/australia.shtml [Accessed 11 May 2019]
VERBOZ, S., BUCAK, T. and ATAY, L., 2013. Product Differentiation in International
Accommodation Establishments: The Case of Accor Hotels. Consortium Journal of
Hospitality & Tourism, 18(2).
Silva, R., 2015. Multimarket contact, differentiation, and prices of chain hotels. Tourism
Management, 48, pp.305-315.
Demirçiftçi, T. and Kızılırmak, I., 2016. Strategic branding in hospitality: Case of Accor
Hotels. Journal of Tourismology, 2(1), pp.50-58.
Sen, K. and Kaushik, T., 2016. Recent innovative measures across different functions in
the Indian hospitality industry: A case study from Accor Hotels. Worldwide Hospitality
and Tourism Themes, 8(4), pp.481-489.
Suquet, J.B. and Stoessel, C., 2016. Literature Review Customer orientation: a service
management cornerstone. Menu, Journal of Food and Hospitality Research (2016), Vol
5., p.59.
Białożyńska, A., 2017. Leisure time animation in seaside hotels as a way to enhance
competitiveness.

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Competition Strategies of Selected International Hotels Groups on the Polish Market. J
Tourism Hospit, 7(381), pp.2167-0269.