How to Govern a Portfolio in 2021

How should you
govern a portfolio in
2021

 Starbucks is arguably the most important
brand on the planet.
 As a universally recognized brand,
Starbucks should be consistent with its
brand
 . This goes beyond every message they
send, every commitment point they make
and every part of the plan and their internal
knowledge.
Company Overview

 The brand’s carefully crafted images and
messages have been predictive of their
image appreciation, i.e. reliability, human
boldness, and customer-level interface at
the individual level.
Strategy Implementation by
Starbucks