Situation Analysis for Nature Valley

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 Download and save as: [your name], [s number], situation analysis 1003MKT
 Write your details onto the title page
 Begin at the Introduction section and work your way down.
 You are to replace all ‘your text here’ sections with your own writing.
 Remove the tips shown in bold underlined text <text text text > or Red
 Update the table of contents before submitting – this will make sure the new page numbers
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 Fill in the word count on the title page
 You are welcome to change the appearance of the document and the formatting so long as
the end product presents as a professional document.
 Please note that the word counts for each section are approximates and only total around
1750 words allowing for some additional content where you feel necessary.
 Not included in the word count: table of contents, anything in a table, reference list.
 Remember to correctly fill in a reference list. Ensure you reference correctly in text throughout
the document. Marks will be deducted according to the criteria of the assignment, for poor
referencing. You can see how to correctly reference by visiting the Griffith University library
website: http://www.griffith.edu.au/library/workshops-training/self-help-resources/referencing
REMEMBER:
The purpose of this assessment task - you are setting the scene in this assessment task of
what is going on in this area/industry, before developing a marketing strategy which will occur
in Assessment 3. An opportunity analysis gives an understanding of the industry overall
(including some information about the company etc.) so that the business/marketer has some
idea of what is currently going on including any known gaps in the market place.
No business owner or marketers would just create or reposition a product without having an
understanding of what is going on in that market place first – this is what you are aiming to do
in this ‘opportunity analysis’ (Assessment 2).
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SituationAnalysis for
XXXXX
Author XXXXXXXXXXXXXXXXX
SID XXXXXXXXXXXXXX
1003MKT – Introduction to Marketing
Tutor:
Trimester, Year
Word Count: (should be 2000+/- 10%)
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Table of Contents
Table of Contents..........................................................................................................................3
Introduction and Company Background..........................................................................................4
Introduction...............................................................................................................................4
Company Background................................................................................................................4
Situation Analysis..........................................................................................................................5
Market Analysis.........................................................................................................................5
Macro Environment Analysis......................................................................................................5
Political Analysis....................................................................................................................5
Economic Analysis.................................................................................................................6
Social Analysis.......................................................................................................................6
Technological Analysis...........................................................................................................6
Legal Analysis........................................................................................................................6
Environmental Analysis...........................................................................................................7
Micro Environment Analysis........................................................................................................7
Company Analysis..................................................................................................................7
Competitor Analysis................................................................................................................8
Competitive market Summary.................................................................................................8
Consumer Analysis...............................................................................................................11
SWOT Analysis....................................................................................................................11
Recommendations/conclusion......................................................................................................12
Reference List.............................................................................................................................12
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Introduction and Company Background
Introduction
The aim of this marketing report is recommend effective marketing strategies to the firm
Nature Valley for their Muesli Bars by analysing the internal and external business environment. This
is being done as to enhance the sale of the concerned product offered by the firm Nature Valley in the
highly competitive contemporary business world. The marketing issue that the researcher is trying to
solve in this report is to find the manner in which the concerned firm can enhance the sale of its
Muesli Bars in the face of the high competition which it is facing from its competitors.
Company Background
Nature Valley is a US firm which specialises in organic food products like Muesli Bars,
Granola Bars and others and the major business operations of the concerned firm are based in the
nation of USA (Naturevalley.com, 2019). More importantly, one of the most important aspects of the
concerned firm is the fact that the food products offered by the concerned firm are completely
manufactured from organic ingredients and no artificial ingredients are being used to enhance the
taste or the appearance of the products offered by the firm (Naturevalley.com, 2019). Furthermore,
the firm was established in the year 1975b bin USA and the first product that the concerned firm
offered to the customers was the granola bar (Naturevalley.com, 2019). In this regard, it needs to be
said that some of the most important bars which the firm had been offering the customers over the
years are “Oats and Honey”, “Peanut”, “Fruit and Nut” and others (Naturevalley.com, 2019). However,
in the recent times it is seen that the firm had significantly modified its product portfolio and presently
offers the bars offered by the firm include attributes like crush, chewy, clusters, yogurt, protein and
others. Moreover, the firm over the years had been taking the help of the slogan “The Energy Bar
Nature Intended” for the promotion as well as marketing of the bars offered by it to the customers
(Naturevalley.com, 2019).
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