1003MKT Marketing Mix Plan : Report
Added on 2020-01-23
18 Pages5179 Words299 Views
HOW TO USE THIS TEMPLATE:Download and save as: [your name], [s number], Marketing mix plan 1003MKTWrite your group details onto the title pageBegin at the Target market section. An executive summary is always written last and shouldbe based on your entire plan (i.e., situation analysis and marketing mix plan). You are to replace all ‘your text here’ sections with your own writing. Remove the tips shown in bold underlined text <text text text > or Red textUpdate the table of contents before submitting – this will make sure the new page numbersare shown correct. Fill in the word count on the title page. Word counts under each section are provided asapproximates as depending on what strategies you choose will depend on what you write.You have 3000 words +/- 10% for this assessment.Not included in the word count: executive summary, situation analysis (assessment #2), tableof contents, anything in a table, reference list. Remember to correctly fill in a reference list. Ensure you reference correctly in text throughoutthe document. Marks will be deducted according to the criteria of the assignment, for poorreferencing. You can see how to correctly reference by visiting the Griffith University librarywebsite: http://www.griffith.edu.au/library/workshops-training/self-help-resources/referencingPlace footer herePage 1
Marketing Plan for XXXXXAuthor XXXXXXXXXXXXXXXXXSID XXXXXXXXXXXXXXAuthor XXXXXXXXXXXXXXXXXSID XXXXXXXXXXXXXXAuthor XXXXXXXXXXXXXXXXXSID XXXXXXXXXXXXXXAuthor XXXXXXXXXXXXXXXXXSID XXXXXXXXXXXXXXWord count: 1003MKT Introduction to MarketingTutor: XXXXXXXXXXXXXXXXPlace footer herePage 2
Executive Summary<Overview of plan including objective>.The purpose of this marketing plan is to introduce our new product, teddy bear key ring. We areplanning on targeting middle aged middle aged women from 25-45 which will be the most likely topurchase pink ribbon, and would be main population of the pink ribbon events. We have based thedesign to be fashionable yet convenient for the user. Taking into account these factors will push ourproduct forward in the market place.Marketing objective :- The marketing objective for the company is to increase marketshare of the company by 10% in the target market area. The objective needs to beachieved at least 3 months before the commencement of the 2017 Pink RibbonRace Day. Plan to achieve objectives :- The marketing objectives will be achieved by buildingtrustworthy relationship with the consumers of business. This relationship will bebuild between the target market and the organisation for a longer period of time. Communication objective :- Organisation’s communication objective is to extendreach of brand awareness to 75 % to target consumers in the next 12 months. Plan to achieve the objectives :- The objectives will be achieved by making use ofsocial media platform so that required objectives could be achieved. Sales objectives :- The sales objectives is to increase the fundraising income of thecompany by 30 % in coming 12 months. Plan to achieve the objective :- Product awareness will be done through advertisingand sponsoring. With in less than 24 months the company the company's incomeshould be increased. <Summary of Marketplace Environment>. Place text here. Place text here. Place text here. Placetext here. Place text here. Place text here. Place text here. Place text here. Place text here. Placetext here. Place text here. Place text here. Place text here. Place text here. Place text here. Placetext here. Place text here. Place text here. Place text here. Place text here. Place text here.<Target Market and positioning>. Place footer herePage 3
The target market is specifically aimed at middle aged women living in the city who require a keyringvery regularly to keep their keys on. Predominately females who have children of their own or own ahome and therefore require keys for assets they possess. This is a brilliant opportunity to distributeour unique keyring because the majority of people who attend the race day are 25 years and above.<Primary Marketing Mix Factors used in the plan>.Promotion: Price: Product: Place: We shall be selling this product through use of a kiosk at the event as well as havingemployees approaching attendees that are seated if they would like to purchase our product. <Timeline>.Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here<Evaluation>. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.<Benefit to the company>. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here.Approximately 350-400 Words (remember your Executive Summary is not included in your wordcount).Place footer herePage 4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Introduction To Marketing - Sample Assignmentlg...
|23
|4413
|74
Marketing Plan for Mildura Orange Juicelg...
|15
|4392
|51
Situation Analysis for Nature Valleylg...
|13
|4754
|54
MKT103 – Introduction to Marketinglg...
|19
|3825
|339
Data Analytics Case Studylg...
|14
|3090
|109
Marketing Plan for Nature Care Productslg...
|41
|6799
|131