Marketing Plan for Mildura Orange Juice

HOW TO USE THIS TEMPLATE:
 Download and save as Marketing mix plan 1003MKT - Write your Group details onto the title page
 Begin at the Target market section. An executive summary is always written last and should be
based on your entire plan (i.e., situation analysis and marketing mix plan).
 You are to replace all ‘your text here’ sections with your own writing.
 Remove the tips shown in bold underlined text <text text text > or Red text
 You are welcome to change the appearance of the document and the formatting so long as the
end product presents as a professional document.
 Update the table of contents before submitting – this will make sure the new page numbers are
shown correct.
 Fill in the word count on the title page. Word counts under each section are provided as
approximates as depending on what strategies you choose will depend on what you write. We
have only provided a word count approximate for each section in the template to 2500 words
leaving 500 words for additional content you may wish to cover in any section. You have 3000
words in total +/- 10% for this assessment task.
 Not included in the word count: executive summary, table of contents, anything in a table,
reference list. Please avoid the use of appendices.
 Remember to correctly fill in a reference list. Ensure you reference correctly in text throughout the
document. Marks will be deducted according to the criteria of the assignment, for poor referencing.
REMEMBER.
The purpose of this assessment task:
You are to reposition the product identified in the assessment task overview.
We would recommend that you consult your tutor to ensure that you are on the right track with
the product you have created/modified.
Remember that you are not being marked on the ‘product’ itself (although it is important) –
you are being marked on the fact that you can take the product through all the stages of the
marketing plan. Ensure at all times that your product and ideas/strategies that you choose
align with your marketing objective and target market.
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Marketing Plan for
Mildura Orange Juice( 2L Carton)
Authors XXXXXXXXXXXXXXXXX
SID XXXXXXXXXXXXXX
Word count:
1003MKT Introduction to Marketing
Tutor: XXXXXXXXXXXXXXXX
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Executive Summary
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<Summary of Marketplace Environment>. Place text here. Place text here. Place text here. Place
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<Target Market and positioning>.
The target market for the business is for all class of consumers aging from ten years to 60 years. The
customer who are very health conscious and prefer organic products in food. The target market are
the customers who are seeking healthier drink in breakfast. The taste and preferences of the target
market are affordability, nutritional value and taste and natural or organic. The price of the products
has to be affordable since, it is a daily consumable product and to attract more number of customer.
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<Benefit to the company>. Place text here. Place text here. Place text here. Place text here.
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HINT: Approximately 250 Words (remember your Executive Summary is not included in your word
count). Remove the subheadings here – they are just a guide of what should be included.
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Table of Contents
Executive Summary........................................................................................................... 3
Table of Contents............................................................................................................... 4
Target Market & Positioning............................................................................................... 5
Selection of Target Market.............................................................................................. 5
Positioning Strategy........................................................................................................ 5
Positioning Strategy..................................................................................................... 5
Positioning Attributes................................................................................................... 5
Perceptual Map/s......................................................................................................... 6
Marketing Mix Strategies................................................................................................... 6
Product........................................................................................................................... 6
Defining the product attributes....................................................................................7
Price................................................................................................................................ 7
Promotion....................................................................................................................... 8
Place............................................................................................................................... 8
Example of distribution model.....................................................................................9
Evaluation and Control....................................................................................................... 9
EVALUATION OF XX GOAL/OBJECTIVE........................................................................10
Implementation & Schedule............................................................................................. 10
Gantt Chart................................................................................................................... 10
Conclusions and Recommendations.................................................................................11
Reference List.................................................................................................................. 13
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