Introduction To Marketing - Sample Assignment
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Added on 2021-06-18
Introduction To Marketing - Sample Assignment
Added on 2021-06-18
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HOW TO USE THIS TEMPLATE:Download and save asMarketing mix plan 1003MKT - Write your Groupdetails onto the title pageBegin at the Target market section. An executive summary is always written last and should be based on your entire plan (i.e., situation analysis and marketingmix plan). You are to replace all ‘your text here’ sections with your own writing. Remove the tips shown in bold underlined text <text texttext> or Red textYou are welcome to change the appearance of the document and the formatting so long as the end product presents as a professional document.Update the table of contents before submitting – this will make sure the new page numbers are shown correct. Fill in the word count on the title page. Word counts under each section are provided as approximates as depending on what strategies you choose will dependon what you write. We have only provided a word count approximate for each section in the template to 2500 words leaving 500 words for additional contentyou may wish to cover in any section. You have 3000 words in total +/- 10% for this assessment task.Not included in the word count: executive summary, table of contents, anything in a table, reference list. Please avoid the use of appendices.Remember to correctly fill in a reference list. Ensure you reference correctly in text throughout the document. Marks will be deducted according to the criteria ofthe assignment, for poor referencing. REMEMBER.The purpose of this assessment task:You are to reposition a ‘PRODUCT’ (either a health food/beverage or a cider) for the Australian Market. DO NOT do a service, or a retail store (as thisis far more complex).We would recommend that you consult your tutor to ensure that you are on the right track with the product you have created/modified.Remember that you are not being marked on the ‘product’ itself (although it is important) – you are being marked on the fact that you can take theproduct through all the stages of the marketing plan. Ensure at all times that your product and ideas/strategies that you choose align with yourmarketing objective and target market.Place footer herePage 1
Marketing Plan for XXXXXAuthors XXXXXXXXXXXXXXXXXSID XXXXXXXXXXXXXXWord count: 1003MKT Introduction to MarketingTutor: XXXXXXXXXXXXXXXXPlace footer herePage 2
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Executive SummaryThe purpose of the assignment is to provide an insight regarding the marketing of a product in a new market. The company that has been selected is Somersby Cider which is a subsidiary of Carlsberg, the company has been established in 2008 and in a short period of time the organisation has gathered popularity and prominence in the international market. The Australian market is lucrative for the company as there are opportunities in terms of ideal target market as well as communication medium etc. The assignment focuses on the concept of the marketing mix (4ps) in order to determine the viability of the product as well as identify the potential of the market. The objectives of marketing have been stated at the starting in order to determine the course of action further in the assignment. Promotional mix is important as well as the evaluation criterion as these are the factors that will ensure the success of the marketing strategy of the product.HINT: Approximately 250 Words (remember your Executive Summary is not included in your word count). Remove the subheadings here – they are just a guideof what should be included.Place footer herePage 4
Table of ContentsExecutive Summary...........................................................................................................3Table of Contents...............................................................................................................4Objectives..........................................................................................................................5Marketing Objectives......................................................................................................5Target Market & Positioning...............................................................................................5Selection of Target Market..............................................................................................5Positioning Strategy........................................................................................................6Positioning Strategy.....................................................................................................6Positioning Attributes...................................................................................................6Positioning Map/s.........................................................................................................7Marketing Mix Strategies...................................................................................................7Product...........................................................................................................................7Price................................................................................................................................9Promotion.....................................................................................................................10Place.............................................................................................................................10Example of distribution model...................................................................................11Evaluation and Control.....................................................................................................11Implementation & Schedule.............................................................................................13Place footer herePage 5
Gantt Chart...................................................................................................................13Conclusions and Recommendations.................................................................................14Reference List..................................................................................................................14Place footer herePage 6
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