Human Resource Management: Approaches of Selection and Benefits of HRM Practices
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This report on Human Resource Management discusses the purpose of HRM, talent planning, approaches of selection, benefits of HRM practices for employer and employee, and effectiveness of HRM practices. The report includes examples from Marks and Spencers and highlights the importance of HRM in workforce planning and resourcing.
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Human Resource Management Task A
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TABLE OF CONTENTS INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 P1. Purpose of Human resource Management.............................................................................3 P2. Approaches of selection.........................................................................................................4 P3. Benefits of HRM practises for employer and employee.......................................................7 P4. Effectiveness of HRM practises............................................................................................8 CONCLUSION..............................................................................................................................10 REFERENCES...............................................................................................................................11 INTRODUCTION........................................................................................................................14 MAIN BODY.................................................................................................................................14 P5. Importance of employee relations in respect to influencing HRM decision-making..........14 P6. Key elements of employment legislation and the impact it has upon HRM decision-making ....................................................................................................................................................17 P7. Application of HRM practices in a work related context with examples............................19 CONCLUSION..............................................................................................................................22 REFERENCES..............................................................................................................................23
INTRODUCTION Human resource management refers to the planning, monitoring and controlling the activities of humans resource in the organisation (Armstrong, 2020). Practise of recruiting, hiring, developing and managing of the employees in the workplace are also included in the human resource management. Marks and Spencers is a British multinational retailer company that is included in manufacturing and selling of clothing, homer products and food products (About Us, 2021). This report will discuss about the purpose Of the human resource management in the workforce planning and resourcing along with the approaches of selecting and recruiting with their strength and weakness. It will also discuss the benefits of the human resource management practises to the employees and employer in terms of profit and productivity. MAIN BODY P1. Purpose of Human resource Management Human resource management an important role in the organisation. Management if the employees becomes necessary in order to get effective operations in the business. Various plans are made by the management to get the best utilization of the men power (Garg and et.al, 2021). The objective of the human resource planning is to ensure the best fit between the employees and the job position so that challenges do not occur related to the manpower shortage or surplus. Purposeofthehumanresourcemanagementistorecruitandselectemployees. Motivation and engagement of the employees is also a major concern to the management of the company. The objective of the management is to get the effective utilization of the human resource. It can be done with various HR practises that are prepared to motivate employees with the help of rewards, learning and development of the employees. Selection is done with the aim of filling the most appropriate job position that lead to the better utilization or resources and increase the productivity of the business. Planning are prepared by the management to get effective result in Marks and Spencers. Talent planning is a crucial part in the human resource practises. It refers to the identification, recruitment and holding the people to drive the success of Marks and Spencers. Talent planning is done by the management to get an effective use of the talent of the employees by providing them the most suitable;e position in the company so that the talent is fully utilized.
Talent planning is prepared by the Marks and Spencers to get combination of people management process that employer use to recruit and retain top talent. Purpose of this planning is to create and maintain high performing workforce in the company (Knies and et.al, 2017). There are various talent planing that include attracting talent, identifying talent, developing talent, engaging talent and retaining talent. Company mostly prefer to use attracting talent that refers to the recruiting new people to fill key operational roles that help the business to meet the both short and long term goals. Marks and Spencers makes their talent planning very effective in order to get the best results in the organization. Majorly attention are provided to the areas of following. 1.Getting the recruitment brief right. 2.Clear development paths and opportunities for skills management. 3.Learning and developments. 4.Keeping peace with the market. P2. Approaches of selection Various approaches are taken by the company to hire the employees. Recruitment and selection process plays an essential part in the business as the people are hired to achieve the organisational goal of the company. Following are some process of recruitment and selection of Marks and Spencers. Interviews:Interviewsaretakenbythecompanytogetthepeoplehiredinthe organisations. Majorly consist of two steps that include writing a job description and posting a job. People are invited for the interviews. It is a face to face meeting during which managers ask series of questions to get knowledge about the skills and talent of the employee. Interview is very sensitive part of the selecting process as it also help to increase the engagement of the employees and capability of the person is measured to provide the most suitable job to the person thatwillhelpthecompanytogeteffectiveoperationinthebusiness(Ogbonnayaand Messersmith, 2019). Resume or CV is checked to get the basic information of the person such as past job experience, education qualification, and field of interest that is utilized to get the perfect job position of the employees. For example- a candidate is interviewed and the conclusion of the interview has showed that the person is very good at the communication and has marketing skills then the job position of marketer or selling or service provider will be offered to the person that will be very helpful to
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the company.Strength of the interview process include Personal interviews usually have high yield of returns, the information in the interviews are likely to be more correct and it has strength to find the talent by questioning the person. Flexibility in this process makes the interview a superior technique for the exploration of the areas where there is little basis for knowing the questions.It also helps the interviewer to observe the gesture and facial expression of the person that are very helpful in deciding the job position of the employee. However in a critical evaluation interview process is very costly and time-consuming. Efficiency of this process is depend in the training and skills of the interviewer. In this method, the organisation required for selecting, training and supervising a field staff is more complex. Effective interview need proper rapport with the respondent and controlling of interview atmosphere in a manner that would facilitate free and frank responses. Talent Pool Database:This approach of the recruitment used by the marks and Spencers refers to the expression used to describe a database with all the current and future potential job candidates Human resource managers keeps all the information of their job candidates(Olson and et.al, 2018). It includes all the candidates that have applied for the job, sourced, referred candidates and people that have willingly joined the pool in an inbound way. Talent pools with qualify candidates is very important as it reduces the time and cost of hiring. It also helps the Marks and Spencers to have the potential to meet the company's shorty and long terms needs. It contains the information about each prospect that include the person's skills, roles they can fit in and whether they are a cultural fit or not. For Example- person with their skills and qualification are added to the talent pool database that help the company to get the best employees for the vacant job position of the organisation. If there is requirement of accountant in the business. Talent pool can help the organisation to find the most suitable employees with the help of talent pool database.Strength are of talent pool database include it helps in easily review of candidate's skills, experience and qualification. Customized pipeline processes make it easy to pre-screen shortlist, interview and make offers. It reduce recruitment and agency cost along with the tine of hiring. This feature of recruitment is user friendly and fast processing. It also has weakness such as Challenges of Bugs is always there in this process of recruitment. Employees are not always ready to be hired. Talent pool needs to be updated every moth or week.
Talent pool Promotion and transfer:it is the interior selection process of the organisation. Promotion refers to the movement of an employee from one position to another position of higher pay grade or salary. Suitable candidate is found from the existing employees and the job is offered to the person to fulfil the vacant job position. Marks and Spencers use this approach to get the better job selection as the employees are known and promoting and transferring is very easy process. Data related to the employees are already held by the company it helps the business to recruit the most suitable employee. Mostly selection for the higher position are done by promotion and transfer as human resource management cannot take risk of new employees at the higher position (Papa and et.al, 2018). Promoting the existing employees motivate them and lead to the better efficiency in the business. Promotion are done on the basis of the requirement of skills on the position and talent of the existing employees. The person with the fittest talent and skills have higher changes to fill the job position. For example- Job position is vacant for the supplier chain manager in the Marks and Spencers, company will find the most suitable employee in the supply chain department as it will benefit the company to have an employee with skills and knowledge of the supply chain and the person with the suitable talent and skills that are required will be promoted. Following are the strength and weakness of promotion and transfer. Benefits of promotion and transfer are Current employees already knows the rules and
regulation of the company. Employees have understanding of the way in which organisation operates. Thus, there is no need of much explanation. Offering opportunities to internal employees boost the morale of the staff members. It also has weakness that include no fresh or new ideas are brought into the organisation. Promotion of an internal employee could cause resentment among other employees in the organisation. The number of applicants to choose may be too high or too low. P3. Benefits of HRM practises for employer and employee. Human resource management practises creates several benefits to the employer as well as employee in the organisation. Marks and Spencers has seen these benefits in the organisation that were helpful to the both employer and employees. Following are the various benefits of the human resource management practise Employee Practises of the human resource management creates positivity in the workplace and that is the major benefit to the employees. Employees are the essential part of the organisation and positivity in the employees towards the work is necessary. HRM practises brings the positivity in the workplace environment that is very beneficial to the employees as positivity in the workplace increase the motivation and engagement of the employees(Rana and Sharma, 2019). Practises increase the diversity in the workplace which help the employees to learn different cultures. Employee survey and making changes to improve the engagement of the employees also lead to the benefit to the employees as it help them get in touch with the management and brings the positivity towards the work. Employees have several benefits of the human resource practises that include Draft and revises employment policies as it keeps the employees safe with policies made by the Human resource management in the organisation. A well-designedorientationprogrammakenewemployeesfeelwelcome.Human resource management conduct sessions to inform new hires about their organisation's value and work culture. Learning and development programs by the human resource management in Marks ans Spencers benefit the employee to learn new approaches and methods. It also increases the knowledge and skills of the employees. Employer Human Resource management practises benefits the employer in several ways as it help the employer to interact with different employees and newly hired people. Meeting with various
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people increase the knowledge and help to learn new things. Interviewing the people increase the conversation skills and help the employer to develop the more effective interview process in the organisation. HRM practises also benefit the employer to develop cultural knowledge. Diversity in the workplace help the employer to get flexibility in the job(Soltis, and et.al, 2018). Team learning and training of the employees also make the r employer learn that can be useful future training development. Other benefits of the HRM practises to the employer include health insurance, family and medical leave, disability insurance. Employer also develops in development of the employee. Many things ate learned by the employer during the training of the employees. Employer are highly motivated when the employees are motivated. Motivation of the employees by human resource management also increase the motivation of the employer in the business. P4. Effectiveness of HRM practises Human resources practises are very effective in the productivity and profit of the organization. Benefits to the marks and Spencers in terms of profit and productivity are as follows: Increase in profit Human resource management practises plays an important role in the increase of the profit of the company as various approaches lead to the decrease in the cost of the company. Practises of HRM to promote the employee lead to the zero cost if the company and increase the profit (Turulja and Bajgoric, 2018). Hiring the employees in the most effective ways and allocating the job that is most suitable help the Marks and Spencer to get the most effective result sand that help the business to increase the profit. Job training of the employees increase the knowledge and skills for improving the performance in the job that help the business to get the higher production and profit. Employee Retention practise of human resource management reduce the cost of the company as it decrease the hiring cost of the company and develop the profit of the company. Loyalty of the employees reduce the risk of employees leaving the company. Diversity in the workplace is also helpful in the profit of the marks and Spencers as creativity reduce the work load and develop the skills that are very useful in effective utilization of resource. Better utilization of resource increase the profit and reduce the operational cost of the company. Increase in Productivity Productivity measures business performance that indicates the effectiveness of people,
industries. Higher productivity leads to higher returns. Human resource management practises also help on the increase in the productivity of Marks and Spencers. Talent planning of the company increase the fulfilment of effective job position(Tweedie, and et.al, 2019). Talent of the employees are used to get better return on the work and increase the productivity of the work as people with interest are more productive with their work. The amount of value also increase with the effective training and HRM practises in the business. Productivity of the business is increased in various ways from the human resource management practises as manpower is the greatest resource of the business. Making employees conformable and keeping them happy also lead to the increase in the productivity as motivation and engagement help the company to get the 100% from the employees(Salikov,Logunova and Kablashova, 2019)This practise develops the work and it also motivates other employees to do more and hence, HR practises are very useful in the development in the productivity of Marks and Spencers. CONCLUSION FromthediscussioninthereportitcanbeconcludedthattheHumanresource management of Marks and Spencers is very effective and majorly focus on the talent planning. Different approaches of selection and recruitment were developed by the company that included interview, talent pool database and promotion and transfer. Talent pool databasehelped in easily review of candidate's skills, experience and qualification. Practises of the human resource management creates positivity in the workplace and that is the major benefit to the employees. A well-designedorientationprogrammadenewemployeesfeelwelcome.Humanresource management conducted sessions to inform new hires about their organisation's value and work culture. Effectiveness of human resource management help- the organisation to increase the profit and productivity.
REFERENCES Books and Journals Armstrong, M., 2020.Human resource management practice. Kogan page limited. Garg,andet.al,2021.Areviewofmachinelearningapplicationsinhumanresource management.International Journal of Productivity and Performance Management. Knies E. and et.al, 2017. Strategic human resource management and public sector performance: context matters. Ogbonnaya, C. and Messersmith, J., 2019. Employee performance, well-being, and differential effects of human resource management subdimensions: Mutual gains or conflicting outcomes?.Human Resource Management Journal.29(3). pp.509-526. Olson,and et.al, 2018. The application of human resource management policies within the marketingorganization:Theimpactonbusinessandmarketingstrategy implementation.Industrial Marketing Management. 69. pp.62-73. Papa, and et.al, 2018. Improving innovation performance through knowledge acquisition: the moderating role of employee retention and human resource management practices. Journal of Knowledge Management. Rana, G. and Sharma, R., 2019. Emerging human resource management practices in Industry 4.0.Strategic HR Review. Salikov,Y.A.,Logunova,I.V.andKablashova,I.V.,2019.Trendsinhumanresource management in the digital economy.Proceedings of the Voronezh State University of Engineering Technologies.81(2). pp.393-399. Soltis, and et.al, 2018. Social resource management: Integrating social network theory and human resource management.Academy of Management Annals.12(2). pp.537-573. Turulja, L. and Bajgoric, N., 2018. Information technology, knowledge management and human resource management: Investigating mutual interactions towards better organizational performance.VINE Journal of Information and Knowledge Management Systems. Tweedie, and et.al, 2019. How does performance management affect workers? Beyond human resourcemanagementanditscritique.InternationalJournalofManagement Reviews,.21(1). pp.76-96. Online About Us, 2021. [Online]. Available through <https://corporate.marksandspencer.com/aboutus/>
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 P1. Purpose of Human resource Management.............................................................................3 P2. Approaches of selection.........................................................................................................4 P3. Benefits of HRM practises for employer and employee.......................................................7 P4. Effectiveness of HRM practises............................................................................................8 CONCLUSION..............................................................................................................................10 REFERENCES...............................................................................................................................11 INTRODUCTION........................................................................................................................14 MAIN BODY.................................................................................................................................14 P5. Importance of employee relations in respect to influencing HRM decision-making..........14 P6. Key elements of employment legislation and the impact it has upon HRM decision-making ....................................................................................................................................................17 P7. Application of HRM practices in a work related context with examples............................19 CONCLUSION..............................................................................................................................22 REFERENCES..............................................................................................................................23
INTRODUCTION Human Resource Management is the practice hiring, recruiting, deploying and managing employeesoftheorganization(Michael,2019).MarksandSpencerisamajorBritish multinational retailer which specializes in selling clothes, food products and home products. The report will analyze importance of employee relations in respect to influencing HRM decision-makingforMarksandSpencer. Alongwiththis,keyelementsofemployment legislation and the impact it has upon HRM decision-making will be explained. Further, application of HRM practices in work related context will be explained. MAIN BODY Task B P5. Importance of employee relations in respect to influencing HRM decision-making Employee relations are defined as organization’s efforts to maintain and create positive relationships with employees. Employee relations are also defined as collaborative relationships between the employees within organization so that proper communication is being flowed through the company. Employee relations are important as it helps in working together to achieve goals and objectives of organization at large scale. Employee relations also help in creating positive environment so that the performance of the employees within Marks and Spencer is not affected. Employee relations are the most important aspect of how Marks and Spencer is working with the employees and this helps in ensuring the ways in which healthy relations can be maintained within and outside the business environment. Productivity in employees will lead to increase in sales level, motivated employees and this helps in ensuring the ways in which all aspects can be taken into consideration at large scale within the organization (Sahoo and et.al., 2019). Employee relations are important in ensuring that the decision-making process within HRM of Marks and Spencer is being processed with the analysis and evaluation of the employees' performance. Employee relations are very important in ensuring the aspects through which the employees deliver positive work performance and create productivity at large scale. Employees expect from Marks and Spencer that they are being provided safe work environment, proper incentives, participation in decisions and fulfilment of their needs and requirements which are to be satisfied at large scale within and outside the organization. Employee relations influence HRM decision – making as there some major decisions
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affect the employees’ relations within Marks and Spencer and this ensures that the decisions are framed for the betterment of employees. Due to the trade unions and admiration of employees there are ways which are being influenced by knowing how are the employees contributing to the organization by keeping themselves motivated. Employee relations affect the HRM decision-making process which helps in knowing that employees are the major part of Marks and Spencer. This helps in leading to increase in productivity as the employees take part in the functions and other organizational process of the Marks and Spencer. HRM of Marks and Spencer keeps an observant eye towards how effectively and in appropriate manner the decision- making process is initiated and is regulated within the organization. When employees are involved in making decision they gain the personal and professional stake for the overall success of Marks and Spencer which helps in regulating the basic factors of how effectively and in appropriate manner the employees are being affected largely within the organization. There is increase in the productivity of the employees as this helps in regulating the major aspects through which Marks and Spencer is leading all the effective measures in which productivity is measured (Otoo, 2019). The company through the HRM decision-making process helps in making and creating the ways through which overall efforts are measured of the employees. With the help of proper communication, HR of Marks and Spencer helps in creating and initiating the value through which all the perspectives of what are the ways in which employees contribute to the organization to increase its sale in the business market is evaluated. There are two ways in which employee relations can be maintained and this helps in creating and analyzing the basis through which employees contribute positively or negatively in the working of Marks and Spencer in easy manner. For example -Marks and Spencer maintains positive employee relations which helps in analyzing the growth and developmental aspects considered at large scale and this helps in knowing that the positive work environment improves and enhances the performance of employees’ at large scale.
Employees play the major part in analyzing and evaluating the basis through which all perspectives are known which creates the basis in the form of how effectively and in proper manner the productivity of the Marks and Spencer is scaled up. HRM of Marks and Spencer takes the decision while keeping in observation through which employees are being categorized andareseenashoweffectivelythedecisionsareformedwhichhelpsthecompanyin regularizing the patterns through which all the perspectives of employee relations are maintained at large scale (Hernaus and et.al., 2019). The comfortable working environment is being provided to the employees which helps in providing the authority to the HRM of Marks and Spencer. There are various patterns in which the employees take concern of how effectively and in proper manner the work is being performed within organization. It is very important that employee relations are maintained within Marks and Spencer as this will help in evaluating and channelizing the process and the ways through which different work process and decisions are taken accordingly (Ahmed and et.al., 2017). The main aim of the company is to take concern of how long the decisions serve the organization and making and processing the work culture which is being affected by the decisions which are being taken by the HRM of Marks and Spencer. Decision — making process helps in fostering the teamwork and improves the relationship between the employees working to achieve their goals and standards which are set. This helps in contributing to the efforts which are made by the employees in realizing the main aim through which they are capable in producing and initiating the valuable forms through which all the aspects of growth and development are processed through the decisions been undertaken at large scale. Therefore, HRM of Marks and Spencer helps in developing the scale of providing the environment which is profitable for both the employees and the organization at large. Employee relations are important to be maintained which helps in regulating the daily work among the employees to contribute and collectively perform within Marks and Spencer at large scale (De Prins and et.al., 2020). Good employee relations helps in cultivating effective communication practices among the employees so that all the practices of HRM decision-making are evaluated and enhanced in proper way through which employees are contributing towards attainment of success and overall development. Thus, importance of employee relations helps in circulating and evaluating basis and perspectives of how Marks and Spencer is taken at large scale in an effective and appropriate manner. 15
P6. Key elements of employment legislation and the impact it has upon HRM decision-making There are various laws, legislation and other regulations which helps in creating the value through which employment functions are made available through different perspectives of how Marks and Spencer is taking the concern at large scale. The key elements of employment legislation are described as how what are the laws and regulations which are to be abide by the employees of Marks and Spencer at large scale (Stankevičiūtė and et.al., 2018). Regulations such asThe Employment Rights Act, Equal Pay Act, The National Minimum Wage Act, Sex Discrimination Actetc helps in creating the value through which all perspectives are being made available and this helps in knowing what are the employment legislation which are followed by the employees within Marks and Spencer. There are various key elements of employment legislation which are described as follows - 5.Affirmative actions which helps in favoring the employees within organization. 6.Remuneration and wages should be paid for the service and work. 7.Good working and safer conditions should be provided to workers or employees. 8.Different relationships such as trade union and other industrial relationships at large scale (Brewster, 2017). 9.Employment opportunity to be provided equally for everyone seeking job at large scale. 10.Social security, safety and health care of all the employees is to be taken care of at large scale. 11.Fixed working hours and working time regulations should be provided at large scale so that employees are able to know how they are evaluating and analyzing different ways while working in Marks and Spencer. These are some elements which helps in analyzing the values through which Marks and Spencer is taking the concern at large scale and this impacts good on the decision-making of how the employees are working and contributing effectively towards Marks and Spencer. This helps in ensuring that all rights to employees of the employees are taken into consideration within Marks and Spencer (Tambe and et.al., 2019). This also indicates that HRM and the employers needs to
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be fair and not discriminatory to any individual so that all the perspectives are being taken into concern and that the employees follow rules and regulations which are applicable to them within Marks and Spencer. While making decisions, HRM needs to be fair so that all the effects and processes of the organization are being made clear. This helps in framing the decision-making process to be precise and valued which creates the scale of how productively and profitably the employees are contributing to achieve overall growth and development for Marks and Spencer. Employment legislation is mainly related to labor law, employment law, trade unions, workforcemanagement. These arethe regulationsand lawswhichhelpsincreatingthe awareness and the area that regulates the relationship between the employer and employee (Barlow and et.al., 2019). These are the most common laws which helps in creating and impacting the work culture of Marks and Spencer at large scale. HRM decision-making actions and rules are being evaluated which involves some acts described in detail - The Equal Pay Act, 1963 —The Equal Pay Act, 1963 makes it illegal for Marks and Spencer to pay different wages which are based on gender for employees of the same position and high responsibility level (Wilson, 2019). The Age Discrimination Employment Act, 1967 —This law helps in protecting the employees over the age of being 40 which creates the scale of being discriminated in the workplace and during the process of hiring of employees at large scale. The Civil Rights Act, 1973 —This law helps in protecting the employees if they face any discrimination against race, gender, national origin, color, sex etc. Health and Safety at Work Act, 1974 –The health and safety act defines the structure which is fundamental and encourages the authority, safety and welfare, enforcement and regulation at workplace health within UK. It impacts the HR decision-making in providing the safety and security to employees of Marks and Spencer so that they are being able to maintain the scale of how the employees are being treated. Employment Right Act, 1996 –The employment rights act is the act which consolidates enactments which are related to employment rights. The aspects which are covered in this act are – unfair dismissal, protection of wages, zero hour contracts, suspension from work etc. It impacts the HRM decision – making by ensuring that the employees are taking consideration of their 17
own rights within Marks and Spencer. Employment Relations Act, 1999 –This act signifies the procedure which is made mandatory recognition of trade unions by employers. The act is more extensive and helps in protection from employeesagainstanytypeofdismissalwhicharerelatedtotheindustrialrelations. Employment relations are being impacted by the HRM decision – making process as the rules and regulations are to be framed and followed by the employees. Data Protection Act, 2018 –This act has been updated and signifies the data protection laws in UK. It is the act which complements General Data Protection Regulation (GDPR) and replaces the Data Protection Act, 1998. The HRM decision-making process helps in devising the action to be taken place within Marks and Spencer. These elements of employment legislation impacts the HRM decision-making which helps in creating the value through which all perspectives of how the decisions are being taken within Marks and Spencer are known. The laws which are being framed helps in ensuring that all the perspectives through which all effective work is being initiated and this also makes available in knowing what are the different ways through which all the regulations are being created effectively (Pallathadka, 2020). The HRM decision- making process helps in evaluating what are the ways in which legislation are being catered at large scale within Marks and Spencer. The employment legislation impacts the HRM decision-making which helps in creating the value through which all the employees are following it. These regulations help in creating value through which the perspectives of delivering the productivity is being evaluated and this helps the employees to acknowledge and value the work by contributing effectively and efficiently at large scale. There are various decisions which are being taken into consideration and this contributes along with the regulations which are being framed to follow throughout working within Marks and Spencer. The main aim of HRM of Marks and Spencer is that employment legislation regulations are being followed which directly and indirectly impacts decision-making process of Marks and Spencer (Amine, 2018). Thus, by following the employment legislation and its regulations for the safety and security of employees, employees seek for better environment to create and result in overall productivity for Marks and Spencer.
P7. Application of HRM practices in a work related context with examplesJob description and person specification for Marketing Manager Job description for Marketing Manager —There are some responsibilities and requirements which are described for Marketing Manager as follows - Responsibilities - Develop tactics and strategies for the process and working done within the company. Develop marketing campaigns to be successful enough so that they are implemented from its idea to its implementation for work. Build strategic relationships with different partners in similar marketing business. Monitoring and preparing the overall budget of marketing to ensure safe and secure campaigns to be promoted of the organization helping in managing the finances overall (Iqbal and et.al., 2021). Measuring and reporting the performance of marketing campaigns so that the goals are assessed and evaluated at large scale.Promoting the campaigns through emails, pamphlets, posters etc. so that the advertising is done effectively and in appropriate manner. Person Specification for Marketing Manager —The skills which are required for person specification for the job role of Marketing Manager are as follows - Proven experience in identifying target audiences so that the marketing of the products and services are being done effectively. BSc/MSc degree in marketing or related field. Experience in setting up the Google Ad words Campaign effectively. Appropriate knowledge of analytic tools for the position of marketing manager. Good communication is the prime necessity for the marketing manager (Mugrauer and et.al., 2019). Numerically literate, working with numbers comfortably within market. Up-to-date with the latest trends and the practices which are best followed in online marketing and measurement are observed. Processing of figures, facts and information to be known for the position of marketing 19
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manager. Therefore, these are job description and person specifications for the job role of marketing manager. Notesforinterview,interviewquestionbasedonselectioncriteriaandfinal appointment - Q1. What do you think is the comparison between a good marketing manager and a great one? Q2. What are the qualities that makes you distinguished with other marketing managers? Q3. How do you gain the understanding of the targeting audience? Q4. What are the effective and useful channels for marketing manager to sell its products and services? Q5. What are the marketing technologies and tools? Notes for the interview —The interview will take place within the organization in which the process and in step wise manner the interview will be taken which will help the candidate in acknowledging and reviewing the basis through which the candidates will perform their best in the interview taken (Johnson and et.al., 2019). The interview will consist of the initial step which is the questions to be framed to be asked by the candidate or the interviewee. The interviewer must know the type of questions which will be asked by the candidate. Among the five questions, three questions must be correctly answered so that the interviewee is selected for the further rounds which are taken into consideration for the process. Final appointment —During the final appointment of the candidate for the post of marketing manager,theroundsofinterviewwhenconductedsuccessfullybytheinterviewerand interviewee, will help in reaching to the final appointment where the interviewer will appoint the candidate to the job role of marketing manager within Marks and Spencer (DeLong and et.al., 2018). This will help in analyzing the requirements for the job role as the job is appointed to the role of marketing manager within the organization effectively and appropriately. Job offer letter Date — 08/11/21 Jack Smith
Email — smithjack19@gmail.com Phone No. — 1324567348 Subject — Letter of appointment for Marketing Manager Respected Mr. Smith, We are pleased to offer you employment in our company for the position of Marketing Manager. The starting of employment on date 10/11/21. You will be serving three months probation period. Your salary will be $70000/- per month which will be inclusive of all benefits. Please sign on this letter as an acceptance for this job offer. We are pleased to her from you as you will be working with our company and looking forward to your growth and success. HR Manager. Sign — John Smith CONCLUSION Thus, it is analyzed from the above report that importance of employee relations in respect to influencing HRM decision-making for Marks and Spencer was done. Along with this, key elements of employment legislation and the impact it has upon HRM decision-making was explained in detail. Further, application of HRM practices in work related context was explained in detail. This constituted, job description and person specification for job role of marketing manager, interview questions were framed and job offer letter was explained as sample. 21
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