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Human Resource Management for Service Industry

   

Added on  2021-02-20

15 Pages5002 Words215 Views
Leadership ManagementHigher EducationPolitical Science
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Human ResourceManagement forService Industry
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Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................31.1...........................................................................................................................................31.2...........................................................................................................................................5TASK 2............................................................................................................................................62.1. .........................................................................................................................................62.2. .........................................................................................................................................7TASK 3............................................................................................................................................83.1. .........................................................................................................................................83.2. .........................................................................................................................................9TASK 4 .........................................................................................................................................114.1 ........................................................................................................................................11CONCLUSION .............................................................................................................................13REFERNCES ................................................................................................................................14.......................................................................................................................................................15
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INTRODUCTION It is one of the essential function of an organisation which enable personnel to bringexpeditiously and efficaciously towards overall accomplishment of company's goals andobjective. Along with this, it is planned formulation to negociate people and work culture inorder to acquire sustainable profitability within competitive industry. However, this businessfunction plays a vital role in service industry as it help them to provide high level of satisfactionby identifying or analysing current and emerging trend of marketplace that add value to customeras well as enhance firm brand image (Ballantyne and Povah, 2017). Along with this, it assistthem to determine each personnel skill or ability and provide them enough platforms which helpthem to grow or enlarge their hidden talents for gaining the targeted goals and objectives of theservice industry. This report is based on British Airways, second largest airline in UK which isbegin in the year of 1974 and its parent company is International Airlines Group(IAG). Thisreport includes role and purpose of human resource in service industry, effect of employeerelation an law on service industries. Moreover, comparison of two company's recruitment andselection process, development of job description and personal specification as well as trainingand development in service industries. TASK 11.1.It is considered as those invaluable assets of a company which enable them to examinevarious challenges or threat and encourage them to adapt novel ideas in order to survive in acompetitive globalised economy. In regard of service industry, customer satisfaction is the corefunction with an optimum utilisation of available resources that lead them to attain increasedlevel of profitability and productivity ratio. However, British Airway a part of InternationalAirline Group, is one of the world's leading global premium airline and the largest multinationalcarrier in UK. Along with this, its carrier offer 1,23,000 customers that fly with it everyday,quality, choice and convenience and its flies to more than 200 destination in 75 countries acrossthe globe. However, it's overall goal is classified into three areas i.e. global, premium and airlineand centring on providing best experience to customer in order to become world's leadinginternational superior airline. The section of HR is also famed as administration which isaffiliated to employee activities as well as it contains unique set of roles and purpose which help
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them to accomplish its business objective in an innovative and creative style. Hence, some of themain role of British Airway's HR department are as follows: Facilitator: It is concerning with determining personnel skill or potentiality in order toprovide them enormous opportunity which lead them to explore their hidden talents and abilitiesin a better way (Bani-Ahmed and Al-Sharairi, 2014). In context of British Airway, its HRfunction takes an initiative to examine manpower potentiality and provide them proper trainingand guidance to develop their ability. By this, each employees feel motivated to put their fulleffort towards an accomplishment of British Airway objective in a productive manner. Consultant: Under this, it act as a bridge between management and workforce toresolving business complex situation and generate a healthy working environment. Hence,British Airway's human resource function identify exact issue or problem and provide thefreedom to grieved parties to share their views and based on that they make corrective course ofaction without harming its manpower morale. With the help of this role, British Airway caneasily gain a competitive advantage and render high level of employee satisfaction that improveit's brand image among competitors. There are few purpose of British Airway's HR department are given below: One of the peak intent of human resource function is to identify individuals interest orpotentiality and based on that they delegate the work within employees which bringspositivity and motivation in manpower towards firm objective. Along with this, they puttheir full contribution towards an accomplishment of British Airway vision whichimprove an overall performance of company and can easily attain sustainableproficiency.The another purpose of airline industry is to render maximise company's productivity bymake use of available resources which help them to build a better relationship withemployees as well as help them to attain high level of customer satisfaction. Along withthis, British Airway analyse the market trend and acquire advancement in technologyand provide them proper training in order to gain competitive advantage. However, manpower management has a crucial role within the premises of airline sectori.e. British Airway as it help them to develop both manpower and organisation potentiality inacquiring increased level of sales growth and profit margin.Hard and Soft HRM
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