HR Strategies and Concepts: A Case Study of British Airways

HUMAN RESOURCE
MANAGEMENT

Contents
INTRODUCTION...............................................................................................................................3
HR strategies and concepts................................................................................................................3
Impact of environmental factors on culture and HR plans.................................................................4
HR model and value creation.............................................................................................................5
Storey’s 27 point of difference between HRM and Personnel Management......................................6
Job design strategies of company......................................................................................................6
Hiring and firing strategies of company............................................................................................7
Corporate examples of firms using HR Practices..............................................................................8
Recommendations.............................................................................................................................9
CONCLUSION..................................................................................................................................10
REFERENCES..................................................................................................................................11

INTRODUCTION
HR management works as per the approaches that are used in strategic manner so that they
can guide others to follow path which is effective and efficient and generate better results.
They make sure that the practices enabled by them helps them to gain advantage over others.
British Airways is the flag carrier airline of the United Kingdom. It is headquartered in
London, England, near its main hub at Heathrow Airport. The airline is the second largest UK
based carrier, based on fleet size and passengers carried, behind easyJet. This report will
cover topics such as HR strategies and concepts, Impact of environmental factors on culture
and HR plans. HR model and value creation, Storey’s 27 point of difference between HRM
and Personnel Management. Strategies to design job with hiring and firing ways. Apart from
that corporate examples are assessed in companies that have used effective HR practices with
recommendations on issue.
HR strategies and concepts
British Airways is considered one of the best in sector of aviation industry. This is
because they have been evolving with the help of strategies they have implemented in a
fundamental manner. These strategies and concepts worked down by them can play an
essential role. With the help of this company was able to add more in different dimensions of
work and assess the diversified rate of growth in the sector of corporate. It can be assessed
that there are various strategies and concepts which are innovative and help to achieve the
goals of recruiting and hiring the talent that helps them to reach functional goals.

Succession Planning-
This strategy helps to pass on the role, opportunities and roles played in leadership so
that a wide area can be covered by company and goals can be achieved. Employees on
company get chance to work on new projects and if they work up to their potential they can
help the company achieve growth. It can be understood that British Airways has been
strategically building platforms that are new and making the employees understand the fact
that helps to rise the morale of employees and strengthen up key working aspects that are
based on long term goals (Zanudin, and et.al., 2017).
Recruitment and Selection-
In order to grow and expand their business it is important for them to make sure that
they find employees that have talent and skills. This is why they even consider taking help of
sources that are external. Selection of employees are done by experts keeping in mind about
the goals of company. They keep all the factors in mind in this stage such as diversity,
motivation and satisfaction level of employees so that they can retain them for long.
Performance Management-
This concept of HRM focuses on managing and improving the performance of
employees so that they can tap different markets and overcome the dynamics happening in
market. This benefited company a lot in covering a lot of coverage.
Impact of environmental factors on culture and HR plans
Internal and external environment factors need to be evaluated by HR so that on the
basis of that planning of HR can be done in order to make the performance of company
productive. British Airways further looks out for making the process of planning better so
that they can fulfil the responsibility of corporate in a diversified manner.
 HR of company is planning to developing their culture with diversified practices as
this will help them to work with more experience of other cultures. The increasing
changes in work culture also focuses on the requirement of training and development
so that they can competitively bring on abilities that helps them to evolve so that they
can use the resources of company in better way. In order to tackle against the impact
of environment it is important for them to make sure that they form their abilities and
develop a structure which can fight it (Williams and Nyman, 2020).