Role of HR in Wilko Company

This report explains the roles of human resource management in Wilko company and examines the strategies and effectiveness of HR department in the company.

HUMAN RESOURCE
MANAGEMENT

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Role of HR function within the organization...........................................................................3
2. Effectiveness of recruitment and selection strategies in Wilko...............................................6
3. Approaches and practices use by human resource management to manage talent in the
organization..................................................................................................................................8
4. HR systems and procedures to enable business objectives...................................................11
CONCLUSION..............................................................................................................................13

INTRODUCTION
Human resource management help company to achieve better performance, goals and
objectives. HRM use different practices such as planning, recruitment and selection process these
helps them to improve organization performance. Basically HRM is the process selecting,
recruiting and to maintaining the employee performance in the organization. They also use
strategic approach to solve the company problems. This report will help Wilko organization to
understand HRM roles and responsibilities and their importance. Wilko is retail company, it sells
homewares and household products. This company was founded in 1930 in United Kingdom
(Wilkinson Hardware Stores Limited, 2020). This report will explain the roles of human resource
management in Wilko company and it will also examine the strategies and effectiveness of HR
department in the company. In the end of the report it will analysis approaches for talent
management and it evaluates HR system to achieve business objective.
MAIN BODY
1. Role of HR function within the organization.
Human resource is the very important for organization. Without HR no company can run.
Following HR function are:
Human resource planning:
In Wilko company this is important role of HR to know the future needs of company
relating to employees and fulfil the need (Michael, 2019). HR hire employees for every
department of the company. So effective HR planning is must. Strategies related to workforce
are also formed by HR. For HRM planning company use proper planing process which are as
follows:
Determine objectives of Human resource planing: For HR planning determine the objective and
gaols for the planning is first step in the management. Objective and goals are followed in
overall process of planning. Objectives can vary across different departments in the Wilko
company according to personal demands.
Analysing current manpower inventory: Before planning it is also mandatory to analyse the
current manpower inventory in which currently company are working. This step help
organization to identify the employees skills and knowledge in which their working and what
development is required.

Forecasting Demand and supply of human resource: After maintaining the inventory of
manpower it is important for HR to analyse the available resource to fulfil customers demands.
Analysing manpower gaps: Analysis of demand and supply help to identify the manpower gaps
in the company. After identification human resource try to fill these gaps with different HRM
practices such as training and development, and selecting and recruitment etc.
Create action plan: After identifying the manpower gaps HR try to crate action plan for the
company so that they can formulate their plan accordingly. In action plan it includes recruitment,
training, transfer, redeployment etc.
Training and development: For effective outcome of HR planning they provide training and
development programs to new joinees as well as existing employees to develop their skills and
provide new learning opportunities.
Appraisal of manpower planning: For effectiveness in the HR planning process HR department
try to provide appraisals to the employees which help organization to develop effective plans
(Otoo and et.al, 2018). These human resources planning process are continuous process which
help Wilko to create effective plan for the company which assists the organization to maintain
the profit and sales in the market and retail industry.
Recruitment and selection:
It is the dry of HR to recruit right people for right position. For the purpose of recruitment, HR
have to give attractive advertisement which can attract many candidates. After application
received from the candidates HR have to take face to face interview so that most suitable
candidate can be selected. Wilko focus on external recruitment process because external
recruitment provide new and fresh perspective to the company.
Performance management:
It is one of the vital role which is done by human resource. It means that to manage the
performance of the workforce. Employees have set of work which they have to do and after their
performance HR gives feedbacks for the work done. It is necessary for successful completion of
work in the future. Feedbacks help the workforce to know that which is the field where area of
improvement is needed. Feedbacks are also essential so that employees can help Wilko to
successfully reach towards the goal. While managing the performance HR should also train their
employees that how they can work efficiently and how same work can be done by consuming
less time. HR should also give some authority to their employees to take some responsibility.

Performance management is not an easy task as it is crucial task. So while doing this HR have to
be careful as when giving feedbacks HR should make sure that they did not insult their
employees for the mistakes. HR can also give feedback publicly when giving positive comments
to the workforce so this will motivate them. Motivation will help employee to increase the
productivity.
Training and development:
After selection employees should provide training so that their skills can be developed. They can
also get information about their job role and how to perform that. Training is an expense but if
given then will help employee to work effectively (Brewster, 2017). Training enhances
knowledge of employee so that they can work efficiently.
Career planning:
HR should guide their workforce about their career planning. It helps in retaining top performer
employees. Retaining employees will help organization in the growth and improves reputation of
company.
Rewards:
Reward means providing extra to the employee for their good performance. Rewards increase
motivation amongst employees and motivation will help in increase the productivity of
workforce. Rewards can be in monetary terms or non monetary terms. Wilko provide reward and
compensation offers to the employees who give higher performance work to the company. This
role help company to motivate employees and also create healthy competition between
employees.
Employee communication:
HR should maintain transparent communication system. HR should include employee in
decision-making process. Listen problems of employees to ignore conflicts. Effective
communication can help in smooth running of the organization. HRM also ensure that employees
are effectively communicates in the company. They try to develop open communication
environment in the organization to create positive work culture in the company.
Health and safety:
Providing healthy working environment to the workforce is the duty of HR. employee should
feel safe and secure while working in the company (Bratton and Gold, 2017). This will increase

employee engagement and satisfaction. Personal information of employees should be secure in
the company. Company is not allowed to share its personal information without their permission.
2. Effectiveness of recruitment and selection strategies in Wilko
Recruitment and selection is one of the important operation which is being performed by
the HRM of Wilko. Recruitment and selection is known to be the procedure of recognising the
need of a job and also describing the position which will be help by the job holder. It is the
responsibility of HRM of the company, to mention all the relevant skills, requirement and
eligibility and as per the requirement they need to hire right candidate for the right position,
because the success of any business is totally depended on the quality and skills of the
employees. There for it becomes necessary for the HRM to hire correct and appropriate
candidate. To recruit appropriate candidate HR of Wilko adopts out sourcing strategy through
which they hire executives, and temporary employee. Apart from this, there are various strategies
implemented by the HRM of Wilko such as:
Job advertisement
With the help of job advertisement, HR of Wilko provides all the necessary information
like – history of the company, profile, pay scale, career opportunist etc. which a job seeker look
for. In short all the required details provided by the HR to the candidate. In the job description
HR also mention the required details which a candidate must posses like- The candidate must
have good communication skill, higher qualification etc. on the basis of that HR can reject
candidates and Hire the best one. Job advertisement can be publish in business newspapers and
magazines so that many potential customer can check that and also apply for the relevant job as
per their qualification.
Campus recruitment
This is the another strategy of HR which is quite popular strategy, by campus recruitment
HR hires young and dynamic candidates, which will help their organization to attain its pre-
determined goals and mission of the company (Mumu, 2017). To attract the best candidate from
college HR of Wilko conducts workshops and seminars in different colleges so that they can
showcase the company, how they are best and what benefits they are providing to the candidates
besides this, they also provide brief information about the career growth opportunities to
students. HR of Wilko also provide internship opportunity to the candidates so that they can

know about the work culture of the company and also it provides immense learning opportunity
to the candidates so that they can enhance their learning skills.
Social media recruitment
It is the another duty of HR of Wilko to remain on social media so that they can attract
the best talent. With the help of social media platform such as Link- din, HR can reach to the
potential candidate and cheer-up them to apply in Wilko so that they may get ample of
employees, and they can choose best among them (Shahriyar, 2020). Apart from this, social
media help the HR top build the strong image of their company so that any eligible person
themselves visit the social handle of the company and can apply for the Career opportunity in
Wilko. So with the help of social media HR of Wilko may get the right candidate.
Employee referral
HRM of Wilko may hire the candidate who have been referred by the current employees
of the company. In this strategy HR gets promising candidates and can use the current
employees as the brand ambassador of the company. Besides this, by refereeing appropriate
candidate to HR, employees may win some rewards and extra benefits, which will bring
motivation in the employees as well.
Online competition
Nowadays social media has become one of the source to recruit employees. With the
help of the online competition, HR of Wilko conducts an online test to know the knowledge and
skills of the candidates. Apart from this online test will make the recruitment process easy for
the HRM because, those candidates who are not having appropriate skills they will not be able to
clear the online test they will get rejected so that the HR may get the best one.
Fast process
It is often seen that many companies take so much time to select a candidate, because the
HR of such companies follows large process of hiring and recruitment is very lengthy in result
they may lose the potential customer, and when the company approach to the candidate they may
get hired by the another company, so to avoid such circumstances, HR of Wilko adopts the short
process of recruitment and selection so that they may hire the potential and skilled candidate.
So majorly these are the strategies which is being used by the HR of Wilko to hire the
best candidates (Moraa and et.al, 2017). Apart from selecting the candidate it is the
responsibility of the HRM to provide them appropriate training so that they can utilize their skills

and perform the job with full potential and enthusiasm. But the employee only contribute their
best when they well versed with the mission, vision and objectives of the company, so this the
duty of the HR to conduct sessions of the new employees and make them aware about the goals
of the company and what company is expecting from them. So that they can deliver the work
accordingly (Why is the Recruitment and Selection Process Important ?, 2020). Expect this, the
major effectiveness of recruitment and selection process is that it saves time of the HR as they
just have to follow the standard process, and they may hire the appropriate employees. With the
help of recruitment strategies, HR can save the extra and unnecessary cost of the company, by
adopting a streamlined process they can hire the candidates quickly and faster.
Recruitment and selection strategies ensures that the hiring process is fair and
transparent, and the candidates also get assurance that they do not have to face any kind of
discrimination and partiality, and they may get the proper assurance that their personnel
information may kept private, and this will also help the company that they do not face any kind
of legal issues. So these are the effectiveness of recruitment and selection strategies.
3. Approaches and practices use by human resource management to manage talent in the
organization
HRM approaches to manage talent in the organization:
Wilko has different business objectives such as increased brand awareness, better
customer engagement, build omni-channel strategy to boost sales etc. To achieve these business
objectives human resource management different practices help organization. HRM different
practices are as follows,
Provide security to employees:
To achieve business objectives Wilko must provide security to employees in workplace.
Employment security is important practice for HRM. It helps organization to retain their
employees (Kianto, Sáenz, and Aramburu, 2017). It also assists safe and secure environment to
the employees and for their families. Concept of employment security help company to achieve
their objectives. It motivates employees to work harder for the company. In this practice HRM
try to provide security in terms of employees personal data security and health insurance related
offers.
Fair and performance based compensation:

This practice motivates the employees to improve their work performance. Employees
and staff members in Wilko try to develop their skills and performance to get compensation for
work. In this practice HRM try to provide fair compensation on the basis of employees work
performance and behaviour across the company. It assists company to grow the business in
market as well as it provide growth to the individual employees. In this practice HR also try to
promote and provide compensation to employees which provide more value to the company.
This behaviour help organization to set base of loyal employees. They also provide different
benefits to the company to achieve business objectives and goals.
Training and development in relevant skills:
In Wilko HRM provide trainings based on employees relevant skills and knowledge.
Training and development practice assist company to create their brand name in new market.
This is also an important practice in a company to achieve objectives because with the time
technologies and strategies are change and to develop the knowledge about new strategies and
skills of new technologies training and development process are important. By this practice
employees learn new technologies which help company to give competitive advantages in the
market and achieve to business goals.
Making information easily accessible to everyone in the workplace:
To achieve business objectives HRM needs to create an effective environment in the
workplace so that all department and employees can easily access the information. It helps Wilko
to create open communication environment in the company which help employees to share and
represent their ideas which assists company to fulfil long term goals and objectives.
Effective team management and high performance:
Effective team management is a part of successful organization. With the help of team
management company can easily complete complex task easily which provide effective outcome
the organization and grow overall performance of the company (Tang, and et.al., 2018). By
effective team management and high performance Wilko can attract more customers and create
effective omni-channel to boost the company sales and to increase overall probability.
All these human resource management practices directly or indirectly help organization to
achieve its business objectives and to grow their business in the industry.
Talent management model:

Human resource development use different approaches to develop and to motivate
employees to manage talents. HRM focus on different activity to manage the employees' talent
for better outcomes in which it includes employee branding, employer reputation, employees
experience, selection referral etc. These different activities help HRM in different approaches
which help to manage the talent in Wilko (Brewster, 2017). Talent management models factors
are as follows,
Planning:
It is first basic step of talent and management for HRM to manage talent in Wilko
organization. In this it involves capital requirement, key roles and selecting and developing plans
for the company and for growth of employees. It also plans effective growth for the talented
employees which help them in their career development and also for the company betterment.
Attracting:
After planning attracting approach is used to identify talent is required or not in the
company. In talent and management HRM try to attract talented applicants for the company so
that they can effectively grow their company in the retail industry and give competitive
advantages in market. It also involves external sources such as job portals, referrals and social
network. They use this approach because they want quality of peoples in the company.
Selecting:
In this approach HRM try to conduct test and check employees work effectiveness,
efficiencies and skills to select right candidate for the company (LI, ZHANG, and ZHANG,
2017). By this they also promote talented employees according to their relevant skills and
knowledge which help company to improve their performance.
Developing:
In Wilko HRM identify the employees field of interest and provide them effective
trainings on that areas so that employees can develop their skills and provide effective results.
Developing employees also help organization to grow business and contributes in the success of
the organization. They also created positive environment in the workplace and provide loyalty
engagement to the company. In talent and management
Retaining:
For sustainability HRM try to retained talent effectively by retaining approach. Wilko try
to retain their best talent by promotions and increments. They also try to provide different offers

and opportunities for growth of the company as well as employees. HRM also try to involve
talented employees in special projects and decision-making.
Transitioning:
Transformation and evolution of the organization is important for the growth of
individual employees. For effective talent management in the company HRM focus on this
approach. In this they try to make employees comfortable and inspire them for their roles and
responsibilities.
These different approaches help Wilko to manage their talents and also help organization to grow
their business in the retail industry.
4. HR systems and procedures to enable business objectives
HR systems and policies
In Wilko HR department there are different policies of HR system which create huge
impact on business management, operations and practices. Some policies are as follows.
Performance Reviews and management:
Company overall growth is depends on the employees' performance. Wilko follow this
system to manage and review the performance of the employees and staff members because
directly or indirectly company growth and image are depends on individual employee.
Performance reviews and management help company to provide individual employees'
performance data and on the basis of these datasets HR provide trainings and development to
employees. Training and development process assists company to develop skills and knowledge
of individual employees (Lopez-Cabrales, Bornay-Barrachina, and Diaz-Fernandez, 2017).
Learning and development help employees in higher performance. Employees higher
performance provide different benefits to the company such as it give competitive advantages,
higher performance also helps to achieve success in the business. HR also use 360 performance
review concepts in which they analysis the employee performance from all the factors.
Performance management and review system help organization to shift from broken annual
performance to regular and frequent feedback performance.
Sickness policies:
Wilko company provide effective sickness policies to employees and staff members to
create positive and effective environment in workplace. This system and policies allow HR to
provide different health insurance and leave policies to the employees so that employees can take

rest and recover their health and do efficiently work for the company. In this it also includes
different plans in which they provide paid sick leave, pension after retirement etc. These policies
and plans motivate and inspire the employee to do effective work for the company. Employees
effective work efficiency help company to achieve their business goals and objectives.
Grievance policies:
In the company grievance policy should have to handle employees behaviour across the
company. This policy help organization to justify the employees needs and requirements. This
policy uses different points to handle employees grievances which points include change
behaviour, suggestion boxes, feedbacks and opinion surveys etc. There are different leading
causes of employees grievances such as undesirable working condition, improper wages
adjustment, violation of laws etc. To overcome these causes grievances policy is used in which
HR mainly focus to reduce these causes and try effectively (Chadwick, and Li, 2018). To handle
employee grievances HR use different steps which are below discussed.
 Create System: To solve employee grievances problem HR try to create effective system
which provide effective and efficient result to the company.
 Investigate: HR must make sure that grievance is valid. They ensure that all related
employees have chance to explain their points so that require solution will be provided by
the company.
 Hold formal meeting: With the help of this step employees can easily explain their
problem and solution what they want to resolve the problem.
 Appeal process: This step assists employees that they have rights to appeal if they are not
considered the company decision. For this process employee should follow the all appeal
hearing and evidence.
 Review the situation: In Wilko HR try review the situation so that they can provide
appropriate solution to the problems. Thus step also provide effective culture to the
company. Uproot the main causes of grievances: This policy main motive is to provide log lasting
solution. They provide key solution to employee and identify the root of the cause.
HR Information database:
To achieve business objective company needs to collect proper information about the
market and competitors to give a competitive advantage, for this in Wilko HRM follow this

system. With the help of information and database company can upgrade their performance to
higher performance. Organization can also use information to analysis the strength and weakness
of the company. This system assists the organization and provide various information such as
trending technology, customer requirement etc. Using this information company develop and
upgrade their work culture and performance so that they can maintain the constant profit and
image in the market. This system also help company to do proper research and development in
the market to growth business. Research and development help company to analysis the
customer and buyer needs and requirement. Wilko use this information and develop their
services and products which help them to fulfil customer requirements. This assist company to
set their base of loyal customers and with the effective services company attract more and more
customers. Information database assist company to fulfil objectives and goals of the company. It
also helps to increase the profit and sales of the organization.
These HR systems and policies assist the Wilko organization to achieve the business
goals and objectives. It also helps create higher performance culture which assist the company to
raise their profits and sales.
CONCLUSION
This report concludes that human resource management are playing important role in the
organization. They use strategic process for development of the company. Their different roles
and responsibilities are directly or indirectly assists the company to fulfil objectives and to
achieve target and goals of the organization. This report also help to understand that how much
HRM practices important for any organization. Different HRM practices such as team
management, training development and others are creating great impact on overall success rate
of the company. It also improves profitability and brand name of the company. Above discussed
HRM system which help to fulfil business objectives is important for the company to grow in the
market and to achieve all targets and gaols. Although this report helps to evaluate the basic
understanding of human resource management practices and approaches with the help of Wilko
organization.

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Online
Why is the Recruitment and Selection Process Important ?., 2020 [Online]. Available through:
<https://contrain.biz/baza-wiedzy/why-is-the-recruitment-and-selection-process-
important/#why-is-the-recruitment-and-selection-process-important>.
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