Mother London HR Report

This report analyzes the HR practices implemented by Mother London, a creative agency, focusing on their role in supporting different forms of capital, including human, social, and organizational capital. It examines how these practices align with the theoretical perspective of Strategic Human Resource Management (SHRM) and discusses key legislations affecting recruitment and selection in the UK. The report also highlights potential drawbacks of Mother London's recruitment approach.

MOTHER LONDON

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
a) Role of HR practice in support of different forms of capital.............................................1
b) HR practice implemented at Mother as per the theoretical perspective of SHRM............3
c) Key legislations and areas for consideration in recruitment and selection that can affect
Mother London.......................................................................................................................5
CONCULSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
HR practice is determined as one of the strategic process that helps company in making
and maintaining a proper coordination between different departments. Thus, it assist firms in
executing plans in a better manner. In relation with Mother London, company is a one of the
creative firm that work for producing commercial ads, cinema, online output and other sources
on television and social media sites. Present report will focus on HR practices so as to support
different kinds of capital which is important for Mother London and their contribution in success
of the company. . The evaluation of major human resource practices will be carried out as well in
context of the company.. Lastly, assignment will put light on different legislations which
influences recruitment and selection.
TASK 2
a) Role of HR practice in support of different forms of capital
It is being analysed that HR practice plays vital role for every organisation as it helps in
managing workforce within a company. Mother London has established its business in London
and was introduced for the first time in 1996 at United Kingdom's market. In its initial years,
Mother London have around 40 clients and was connected with some brands that are having
good reputation at market. This organisation is having approximately 280 staff members
including clients which can be said as a section of Mother Holdings. According to current market
situation, company has around 20 corporations in which approximately 700 employees and
freelancers are doing their tasks. Fundamental work of this organisation is to make television
commercials, providing experience of live events and different online outputs. Thus, it can be
said that creativity is a core competence of Mother London. Therefore, company has become a
prime destination for those individuals who are creative in nature and in context with Mother
London, they are providing opportunities to new talents who have unique thoughts and present
things in a creative manner. HR practice, in United Kingdom is being adopted by company in
order to work properly. This includes certain ethical considerations and legal norms that are to be
followed by firms so as to operate their business in a better manner. In Mother London, HR
practices are plays a crucial role in providing benefits to the firm and some of them are
mentioned below:
1

Human Capital: It is considered as skilled and knowledgeable workers who are working
in a company. It includes social habits, creativity, ability of performing any task, education,
training programmes for enhancing knowledge and skills are some of the components that are
considered in human capital. All these elements will assist company in improving their benefits
and business operations. HR practices that are adopted by Mother London is helping them in
hiring eligible candidates who can do something productive so that company can get maximum
benefits in return. In terms of Mother London, for recruiting eligible candidates they have
adopted “talent or people-centric approach” which is assisting them in selecting fresh and
experienced employees. With the increase in number of employees, company has minimised
their staff turnover in a given period of time.
Social Capital: Under this category importance was given to social networks, that is why
it includes resources that are tangible and intangible in nature. Most of the companies use social
capital in order to know and explain about the activities performed by different groups which are
present in the society. In relation with Mother London, they have incorporated core principles
named “Holy Trinity” with the help of which they giving preferences to creativity, along with
this providing opportunities to new and fresh candidates. Therefore, this is the reason why
company is performing their task together and in a better manner. Henceforth,, social capital is
helping Mother London in converting knowledge and work for getting suitable results and
outcomes.
Organisational Capital: This structure includes three basic components which helps
company in communicating with different departments working at various levels. Thus, it assist
company in increasing their value at market because all set targets are achieved effectively and
with mutual considerations. With the help of HR practice like effective communication process,
better working environment, Mother London, is interacting with various stakeholders, investors
and other sources so that company can generate more and more money in order to run their
business effectively. Shuffling of teams members are being done so that relationship between
employees can be improved which further assist team members is working for a common goal.
Drawback of Mother's approach to recruitment
Case study that is mentioned above it can be analysed that Mother London is focussing
on recruiting of new candidates who are fresh and others who are experienced as they will use
their fully fledged mind in order to accomplish the task in timely manner. As a result work will
2

be completed in a better way. Although experienced person will do work effectively but it can
further lower down morale of fresh employees who are already associated with the company. It
resist new workers for using their creative through. Further, allocating roles and responsibilities
on a regular basis will limit thinking capabilities of a person because of which decrease in
performance growth can be seen. In terms of Mother London, they are using external sources for
hiring new candidates although it is providing company with well skilled workers but new
employees can bring chaos and differences amongst old workers. As a result it will further raise
to conflicts and performance can be decrease.
b) HR practice implemented at Mother as per the theoretical perspective of SHRM
SHRM (Strategic Human Resource Management) is a considered as an approach is
comprehensive in nature and look out for attaining long term benefits. In order to make policies
and strategies Strategic Human Resource Management consider both internal as well as external
factor that are present in the market area. Therefore, most of the company adopt HR practices in
order to develop skills and leadership qualities that are present in an individual and other staff
members. Mother London, is doing the same by providing appropriate training programmes.
Some of the HR practice are mentioned below that are used by Mother London, so as to operate
its business effectively.
Work-Life Balance: For running business in a systematic manner and appropriately, it is
crucial for firms to maintain a better workforce environment along with giving employees with
flexible working hours. In terms of Mother London, they are giving suitable environment to
employees where they can work freely without any much work pressure. This is assisting
employees in using their creative minds and executing their plans properly. In addition to this,
Mother London has incorporated latest tools and technologies which are giving appropriate
results in terms of creative effective advertisements and TV commercials. Henceforth, Work-life
balance is giving better space to employees of Mother London for performing their activities and
accomplishing their goals and objectives.
Training and Development: This is determined as one of the basic function which is
being used by firms in order to provide better training and development programmes to new and
existing employees. It will make them capable of completing any kind of work effectively. With
the help of training and development programmes employees of Mother London are enhancing
skills and knowledge as a result it is assisting company in improving their value at market area.
3

On the other hand it is prime role of HR department to make sure that employees are provided
with improved training.
Recruitment and Selection Process: This process depends upon vacancy which are there
in an organisation, and in terms of Mother London, their main motive of Recruitment and
Selection Process is to hire employees who are creative in their minds and thoughts. Therefore,
company is looking for the same and giving advertisement in various sources like social media,
newspapers, magazines etc., Other than this, Mother London, is going to different universities
and taking interviews in order to select candidates according to preferences and choice of job
profile.
In addition to this, there are different roles and responsibilities which are to be performed
by HR department for example: giving compensation and bonuses to employees who are doing
best in their job. Strategic Human Resource Management includes different practices and
theories in order to get maximum benefits and some of the theories are explained below in
relation with Mother London:
Behavioural Perspectives: In this role of intermediator is important as they have direct or
indirect relation which can have an affect on relationship between strategy and performance of
an organisation. Therefore, Strategic Human Resource Management is determined as one of the
oldest model of that assist firm in having a control over behaviour of workers who are working
in same organisation. Henceforth, for resolving different problems and issues behavioural
perspective is playing a crucial role. As a result, all operations are being done effectively.
Transaction Cost Theory approach: This approach is very helpful and used by Mother
London, in order to evaluate issues that are creating problem in operating business in effectively.
It is basically related to the fields of finance and economics. Thus, Strategic Human Resource
Management use this method for identifying person to whom rewards can be given according to
the capabilities. Therefore, it is crucial that an individual perform their work accordingly so that
goals and objectives can be achieved in given period of time. Hence, Mother London is using
this approach so as to have total control over the transactional cost that are applied by company.
Moreover a link between HR strategy and business strategy is explained so as to understand it in
a better manner:
Business Strategy Human Resource Strategy
 As per this category, firm approach is  Here HR manager plays a crucial role
4

to attain set targets along with mission
and vision with the help of formulating
strategies and plan of action through
resources that are available to
company.
 In order to make business strategy it is
required that a deep study of market
area is being done so that effective
strategies can be made as per current
market situation.
as he/she develops strategies that can
provide long term benefits. Therefore,
plans provides company with
competitive advancement in
comparison to other rival firms.
 In an organisation HR strategy is
formulated in order to enhance skills
and knowledge that are acquired by an
individual in a company. Therefore, it
will further improve performance and
growth of firm.
c) Key legislations and areas for consideration in recruitment and selection that can affect
Mother London
Recruitment and Selection Process: It is determine as one of the important function that
is performed by HR manager and its department. But before doing this it is required that
company knows for what purpose recruitment and selection process is to be conducted. In
context with Mother London, as company's major work is to develop creative advertisement so
as to attract a large number of people and let them know about different activities that are
published by various firms. Thus, while doing recruitment and selection process Mother London
is looking for people who skilled enough in making attracting designed and commercial ads.
While hiring candidates it is important that company takes different factors into consideration
and this includes qualifications, age criteria, specification in any field etc., in addition to this,
there are some laws and legislation are there which are to be followed and these are explained
below:
Equality Act, 2010: This laws was formulated by regulatory bodies of United Kingdom
so that a harmonised workplace is provided by company. It also assist company in treating every
individual equally so that no body can discriminate on the basis of caste, gender, status, sex etc.,
further more, equality act incorporates various laws as well like race relation act, 1976, sex
discrimination act etc., In terms of other countries there are some basic laws but as per situation
modification can be found. Foe example: as per age criteria who are applying for the job.
5

Equality and Human Right Commission: This law was formulated in order to provide
equal chances to every individual whether he/she is normal or physically disabled. In different
countries conditions can be different as per situations and circumstances.
General Data protection Regulation Act: This is crucial in terms of keeping data
collected by company private. Under this law, if firm gather any information related an
individual than it is mandatory that these information are keep secret so that no other source can
use them in an unethical form.
Equal Pay Act, 1970: It was being formulated in order to give equal salary if they are
doing same job whether male or a female. Therefore, it eliminate the procedure of bias and
candidates are provided wages and bonuses on the basis of talents and nothing else.
CONCULSION
From the above report it has been concluded that, Human Resource department plays a
crucial role in taking appropriate decision for performing their activities in a better manner. The
present report is focussing on different HR practices that have been incorporated by Mother
London for completing their business activities. Other than this, SHRM practice has also been
discussed in order to accomplish their function of recruitment and selection process. Moreover
key legislations has also been discussed which gave an idea about rules and regulations which
are required to be followed for conducting business operations in a better manner.
6

REFERENCES
Books and Journals
Alexander, K., 2013. Facilities management: theory and practice. Routledge.
Di Maria, F. and et. al., 2015. Improvement of the management of residual waste in areas
without thermal treatment facilities: A life cycle analysis of an Italian management
district. Waste management,44, pp.206-215.
Dunn, J. B., and et. al ., 2015. The significance of Li-ion batteries in electric vehicle life-cycle
energy and emissions and recycling's role in its reduction. Energy & Environmental
Science. 8(1). pp.158-168.
Kuda, F. and Berankova, E. W., 2014. Extending the life cycle of buildings using Project and
Facility managements. In Applied Mechanics and Materials (Vol. 584. pp. 2291-2296).
Trans Tech Publications.
Longoni, A. and et. al., 2013. When does lean hurt?–an exploration of lean practices and worker
health and safety outcomes. International Journal of Production Research. 51(11).
pp.3300-3320.
Mummed, Y. and Webb, E. C., 2015. Operation, facilities and management in public and private
abattoirs in Ethiopia. African Journal of Agricultural Research. 10(7). pp.623-630.
Nagafuchi, N. and Furukawa, M., Hitachi Ltd, 2013. Electric power generating facility operation
remote supporting method and electric power generating facility operation remote
supporting system. U.S. Patent 8,386,212.
Oti, A. H., and et. al ., 2016. A framework for the utilization of Building Management System
data in building information models for building design and operation. Automation in
Construction. 72. pp.195-210.
Pagell, M., and et. al ., 2015. Are safety and operational effectiveness contradictory
requirements: The roles of routines and relational coordination. Journal of Operations
Management. 36. pp.1-14.
Popovic, S., Majstorovic, A. and Grubljesic, Z., 2015. Valuation of facilities in use and
application of international accounting standards. Актуальні проблеми економіки. (3).
pp.379-387.
SARAZ, O., and et. al ., 2013. Evaluation of different methods for determining ammonia
emissions in poultry buildings and their applicability to open facilities. Dyna. 80(178).
pp.51-60.
7