Ice Cream Delivery Business Plan Analysis

ICE CREAM DELIVERY BUSINESS PLAN ANALYSIS
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Executive Summary
Badiani Gelato is a premium ice cream delivery company that is dedicated to providing
customers with delicious, high-quality gelato. The company uses freezer vans to deliver its
products to customers in Central London’s shopping centers. The vans are insulated and chilled
to ensure that the gelato maintains its freshness and flavor until it reaches its destination. The
company manufactures a variety of products, including ice cream, sorbets, frozen yogurts, and a
range of vegan and lactose-free options. All products are freshly made, using simple and natural
ingredients. The company’s aim is to provide a convenient and reliable delivery service of its
delicious gelato to customers throughout the region. To achieve this, Badiani Gelato has
established a delivery business plan that includes the use of delivery vans, storage containers,
and packaging materials to ensure that the products reach the customers in perfect condition.
Furthermore, the company has implemented several growth strategies, such as social media
promotion, quality control, and promotional campaigns, to ensure that the business continues to
grow and expand its customer base.
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Table of Contents
2. Company overview......................................................................................................................4
2.1 Legal structure........................................................................................................................4
2.2 Business Description..............................................................................................................4
2.3 Business Aim and Objective..................................................................................................5
3. Products and services offerings...................................................................................................6
3.1 Types of product and services offered....................................................................................6
3.2. Core USP’s............................................................................................................................6
4. Market and competitive analysis/Risk.........................................................................................6
4.1 Market size.............................................................................................................................6
4.2 Market Segmentation.............................................................................................................7
4.3 SWOT analysis.......................................................................................................................7
4.4 Competitive analysis (Porter’s analysis)................................................................................8
5. Business Strategy.........................................................................................................................9
5.1 Marketing Mix.......................................................................................................................9
5.2 Growth strategy....................................................................................................................10
6. Operating Plan...........................................................................................................................11
6.1 Physical Location.................................................................................................................11
6.2 Physical resource requirement.............................................................................................11
6.3 Supplier requirement............................................................................................................11
6.4 Breakeven analysis...............................................................................................................12
7.0 Financial plan...........................................................................................................................12
7.1 Projected income statement.................................................................................................12
7.2 Projected balance sheet........................................................................................................13
7.3 Projected cash flow statement..............................................................................................14
7.4 Ratio analysis.......................................................................................................................15
8.0 Recommendation.....................................................................................................................17
8.1 Conclusion...........................................................................................................................17
8.2 Critical Review....................................................................................................................17
8.3 Recommendation.................................................................................................................18
9. Reference...................................................................................................................................19
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10. Appendices: USP.....................................................................................................................21
Appendix 1: USP of the business...............................................................................................21
Appendix 2: Marketing Mix......................................................................................................22
Appendix 3: Competitors analysis (Porter’s analysis)...............................................................22
Appendix 4: Key project Financials...........................................................................................23
Appendix 5: Investments...........................................................................................................25
Reference List............................................................................................................................26
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2. Company overview
2.1 Legal structure
Badiani Gelato business is a limited liability company (LLC). LLCs are hybrid business entities
that combine the benefits of a corporation and a partnership. LLCs provide limited personal
liability to owners, which means that owners are not held personally liable for debts and
obligations of the business. They also provide pass-through taxation, meaning that the business
does not pay taxes at the corporate level; instead, profits and losses are passed through to the
owners and taxed on their individual tax returns (Livis, et al. 2021). In addition, LLCs can be
managed by the owners, which means that they do not need to be managed by a board of
directors. Finally, LLCs are easy to set up and can be formed in any state.
2.2 Business Description
Badiani Gelato is a premium ice cream delivery company that is dedicated to providing
customers with delicious, high-quality gelato. The company uses freezer vans to deliver their
products to ice cream shops in Central London's shopping centers. The vans are insulated and
chilled to ensure that the gelato maintains its freshness and flavor until it reaches its destination.
The freezer vans also have GPS tracking systems that allow the company to monitor their
deliveries and ensure that the gelato arrives on time and in perfect condition (Tien and Ngoc,
2019). Badiani Gelato is committed to providing customers with the best service and ensuring
that their gelato is delivered in the best possible condition.
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Figure 1: Ice-cream delivery business in UK
(Source: https://www.grandviewresearch.com)
2.3 Business Aim and Objective
Aim:
Badiani Gelato's aim is to provide a convenient and reliable delivery service of its delicious
gelato to customers throughout the region.
Objective
● To determine Delivery vans are effective for transporting the ice cream to its destination.
● To become the premier gelato delivery service in our region by delivering fresh,
handmade gelato to customers in a timely and professional manner.
● To determine if the delivery containers are insulated boxes that keep the ice cream cold
during transport or not.
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