Understanding Motivations and Suitability of International Joint Ventures

Individual Academic Report

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Reports are different from the essays. A report is a short document and for a particular purpose a
report is written. It is concise and up to the point. It is normally formed to analyse or evaluate a
situation and also it has recommendations for the future. A report is a document which is well-
structured and clear. Reports are needed for the business or workplaces etc. reports should be in
precise format and contents of the reports change with the departments and the organization.
Report contains description of the situation, evaluation of the research, recommendations and
conclusions. Marks and Spencer is a multinational London based company. It sells clothing,
food products, home décor and other home products etc. it has a complete range of clothing for
men, women, kids. The company is listed on the London stock of exchange. This study will
discuss the understanding of motivations behind formation of international joint ventures in the
globalization process. Analysation of decision-making criteria which determines the suitability
of use of international joint ventures. Further demonstration of the suitability of international
joint ventures in global expansion. This study will also explain benefits and challenges of use of
international joint ventures..............................................................................................................4
MAIN BODY...................................................................................................................................4
1Literature review............................................................................................................................4
Motivation behind the formation of international joint ventures.................................................4
Analysing decision-making criteria which determine the suitability of international joint
ventures........................................................................................................................................5
Suitability of international joint ventures in global expansion....................................................6
Benefits and challenges of the use of international joint ventures...............................................7
Analysis and discussion...............................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

Executive Summary
Analysis of requirements of globalisation is done in this report and the requirement and
important of joint ventures is also covered in this report. Evaluation of international joint
ventures is done in this report with the analysis of different effectiveness which is achieved due
to joint ventures is also analysed. Effectiveness of joint ventures in terms of factors due to which
M&S has to increase its geographic reach and the effectiveness of factors which are affecting the
decision-making for analysing the effectiveness of joint ventures. Analysis of several benefits
which are achieved due to this joint ventures is done and evaluation of different challenges
which are achieved due to joint ventures is also covered in this report.

INTRODUCTION
Reports are different from the essays. A report is a short document and for a particular
purpose a report is written. It is concise and up to the point. It is normally formed to analyse or
evaluate a situation and also it has recommendations for the future. A report is a document which
is well-structured and clear. Reports are needed for the business or workplaces etc. reports should
be in precise format and contents of the reports change with the departments and the
organization. Report contains description of the situation, evaluation of the research,
recommendations and conclusions. Marks and Spencer is a multinational London based
company. It sells clothing, food products, home décor and other home products etc. it has a
complete range of clothing for men, women, kids. The company is listed on the London stock of
exchange. This study will discuss the understanding of motivations behind formation of
international joint ventures in the globalization process. Analysation of decision-making criteria
which determines the suitability of use of international joint ventures. Further demonstration of
the suitability of international joint ventures in global expansion. This study will also explain
benefits and challenges of use of international joint ventures.
MAIN BODY
1Literature review
Motivation behind the formation of international joint ventures
Complementary of assets and resources:
As per author Kabiraj and Sengupta (2018) Companies do the international joint ventures due to
the lack of assets or the resources needed for the expansion. This will get benefit to both the
companies who are in joint venture. First company can get the benefit of the latest technology of
the second company and the second company can get the distribution capabilities of the first
company which can help both the partners in increasing the market share.
Trade barriers mitigation:
Companies do international joint ventures because they want to mitigate the trade barriers which
comes in the future. Many global companies do joint ventures with the local companies so that
they do not face the trade barriers which foreign company have to face while enter the new
market. In some countries government even have strict rules for foreign companies so this is also