This document is a report on the communication goals of the company Boost Juice. It contains information on the company's target audience, communication objectives, and IMC strategies.

Report on IMC on Boost Juice Communication Goals

This report discusses the usage of digital and traditional advertising media in context of IMC. It explores the success of traditional and digital media, from media channels to digital connectivity, and advertising in promotional mix. The report also covers integrated marketing campaigns and their benefits. Subject: Marketing, Course Code: MKT101, College/University: Not mentioned.

Professional Development

Marketing

Data Science and Big Data

Advertising Media - Digital Disruptions and Transformations from an IMC Perspective

This report is the continuing of the report2

Topic: Tesla 

*Integrated Marketing Communications
 – Part 1
Designing and managing integrated marketing communication
-Part 2
Managing Mass Communications


Weight: 20% = 20 marks. 10% for the report, 10% for presentation.
Word count: 1000 words (+/- 10%) for the report

Requirement:

The report analysis:


-The integrated marketing communications matrix. 

-All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).

Hartpury University and Hartpury College

Marketing and Management.

Marketing Strategy

This report discusses the marketing communication of Nike, including IMC planning, situational analysis, SWOT analysis, and marketing mix. It analyzes the internal and external environment of the company for sustainability.

Auckland University of Technology

Marketing Communication of Nike: IMC Planning and Situational Analysis

Integrated Marketing Communication

This report explores the elements and importance of Integrated Marketing Communication (IMC) and provides a marketing campaign strategy for Algonquin College. It discusses traditional media vehicles and the use of advertising, public relations, direct mail, and digital marketing.

Adamson University

The sales planning is aimed to increase awareness among its target customers and boost the revenue of the company. SMART Objectives AIDA model Attention : Sales team can increase its presence on online sites and medias with attractive slogans and catchy headlines to grab the attention of the consumers (Andrews and Shimp 2017). Desire : The sales team can increase the desire to purchase the food products by giving offers like “Buy 1 and get the second order at 50% off” and“Free home delivery ”

Case Study Food.com: An Online Food Retail Business

Presentation

Treasure

The report is a case study analysis of a campaign from the perspective of integrated marketing (IMC) system undertaken by Mercedes–Benz for the launch of its three new models. The report discusses the effectiveness of an interactive treasure hunt, roles played by social media and mobile technologies, alternative marketing tactics, and criteria for assessing the success of the IMC campaign.

Report on IMC on Boost Juice Communication Goals