Impact of Technology on SMEs

This assignment examines the crucial role of technology in the success and development of Small and Medium-Sized Enterprises (SMEs). It analyzes various aspects, including how technology adoption influences productivity, marketing strategies, and overall business growth. The discussion delves into both the benefits and challenges SMEs face when integrating technology into their operations, highlighting successful case studies and best practices. Additionally, the assignment explores future trends and predictions regarding the impact of emerging technologies on the SME landscape.

RESEARCH PROJECT

Table of Contents
CHAPTER 1:- INTRODUCTION...................................................................................................1
1.1 Overview of research .......................................................................................................1
1.2 Background of research ...................................................................................................1
1.3 Significance of the research..............................................................................................2
1.4 Research Aim ..................................................................................................................2
1.5 Research Objective...........................................................................................................2
1.6 Research Questions..........................................................................................................3
1.7 Gantt chart........................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
To determine the impact of technology (social media) on profit and productivity of the
company.................................................................................................................................4
Determination of Range of technology which is employed...................................................6
RESEARCH METHODLOGY.......................................................................................................7
Type of investigation..............................................................................................................7
Research Philosophy..............................................................................................................8
Research design......................................................................................................................8
Research approach..................................................................................................................8
Data sampling.........................................................................................................................8
Data collection........................................................................................................................8
Ethical consideration..............................................................................................................9
DATA ANALYSIS..........................................................................................................................9
CONCLUSION..............................................................................................................................21
RESEARCH ETHICS ...................................................................................................................21
RECOMMENDATION.................................................................................................................21
REFELECTION.............................................................................................................................22
REFERENCES..............................................................................................................................24

TITLE:- “ To determine the impact of digital technology on business activity of SME”. A case
study on Dixon Schwabl.
CHAPTER 1:- INTRODUCTION
1.1 Overview of research
In the market there is a huge competition and for such companies do make better strategy
and decision which can make them to fight in market and covert organisation to perform in
effective way. Research is something which can help in collecting and gathering information and
data, accurate facts and figures help company to produce the better policy and procedure and
such thing can make them to earn higher profits as well. The main motto of this research is too
collect accurate data related to digital technology and its impact on the business activity in
effective manner as well (Jagongo and Kinyua, 2011). The reason being technology have
emerged to be one of much talked about segment in small enterprise. Digital tools and
technology has proved to be boon and bane for organisation therefore before opting for digital
measures it is crucial to identify whether it will be a right measure for an organisation or not. The
level of convenience and efficiency which has been provided by technology makes it worth
adopting. On the other hand, reliance and short term approach makes it questionable. The
revolution which has been brought by technology makes it essential for businesses to venture
into the same. The enterprise which has been chosen for this research is Dixon schwable. It is an
advertising, PR and digital media organisation agency specialises for developing marketing
services and campaign. The changes in efficiency and productivity are determined when opting
for popular digital measures (Burns, 2016).
1.2 Background of research
The present market have made it necessary to venture into digital platforms if business
are to be sustained in operating market. Therefore it has become obligatory for organisation to
opt digital technology so that needs and demands of clients could be fulfilled. Dixon is a small
scale enterprise which means that it carries a niche clientèle whose advertising and marketing
needs are fulfilled by this company (Mbogo, 2010). This agency is recently awarded as one of
the top 100 privately held fastest growing enterprises in Roachester. This enterprise is formed in
1987 and have tried to reform manner in which communication takes place between
organisations and its prospects. The services are catered to approximately 200 countries. This
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organisation is known to help other organisation to succeed and achieve their goals. This
research will identify the implication of adopting of new measures of technology considering this
enterprise.
1.3 Significance of the research
The major significance of research is that it assists in overcoming planning and
operational issues which are encountered by an organisation. This particular research focuses on
changes which digital technology can integrate in performance of an organisation. The effect of
profitability and productivity of the company is determined at the end of this report (Alshamaila,
Papagiannidis and Li, 2013). The major challenges to which a business is exposed to can be
countered with digital technology or not. The causes which are to be identified relating to
stagnant performance could be transformed by providing training to employees so that such
situation can be dealt. Research helps in identifying various aspects through which problems
arise in business are resolved.
1.4 Research Aim
The aim of research is considered to be most critical part. The aims of research defined
what a scholar wishes to achieve with the help of this dissertation. The aim of this research is to
identify changes in performance on a small enterprise prior to adapting digital technology. The
aim of this research is “ To determine the impact of digital technology especially social media on
business activity of SME”. A case study on Dixon Schwabl.
1.5 Research Objective
Research objectives are identified to be purpose for which research has been conducted.
The scholar aims to identify answer to these objectives which are taken before research. The
major aim behind establishing of objectives is to determine possibility of conducting a study in
the market (Urquía Grande, Pérez Estébanez and Muñoz Colomina, 2011). The formulation of
research helps in staying in touch with the topic and not deviating during course of the study.
Objectives of research:
 To determine the impact of technology (Social media) on profit and productivity of
company.
 To identify performance of organisation after implementing social media in better
manner.
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 To determine the range of technology on the operation of firm.
1.6 Research Questions
These tend to be problems and issues which are encountered by business and have not
been resolved. The objectives which have been formed during the study can be answered with
the help of research questions. Major questions which are to be answered during the study are as
follows:
 What is the impact of technology (social media) on profit and productivity of the
company?
 How well is business performing after adopting social media?
 What is range of technology which is adopted by company and its impact upon
operation?
1.7 Gantt chart
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CHAPTER 2: LITERATURE REVIEW
To determine the impact of technology (social media) on profit and productivity of the company
According to the views of Minghetti, (2010) it is analysed that digital technologies are
beneficial for firms as it results in implementing technologies according to new and advanced
methods and this is an important factor which results in growth and development of firms. If the
customers are satisfied then it results in enhancing overall profitability of firms so firms can
easily expand their business operations all around the globe. If new technologies are
implemented then it results in overall growth and development of economy, there will be
employment opportunities for the people of the economy so they can increasing their living
standards and fulfil the basic necessities of their life.
.Performance of an organization prior implementation of Social media
It an be said that Social media is a crucial component in a modern business. The
employment of digital measures assure that better productivity and profitability could be
achieved. The small business houses can be benefited from implementation of Social media in a
suitable manner (San Martín, López-Catalán and Ramón-Jerónimo, 2012). The marketing
campaigns which are designed for organisation tend to influence productivity and creativity
which leads to attaining positive results. The strategy such as social media, public relations,
email blasts and videos tend to employed concerning suitability so the business could be able to
uplifts its performance.
Generally it is not easy for organisation to invest in Social media due to availability of
lesser resource and risk and efforts which are required for the same. Prior to implementation of
Social media there can be certain change in the performance through numerous manner which
are as follows:
Improved Productivity: Productivity can be defined as measurement of efficiency of
different resources employed which assist in converting inputs to outputs. The another major
alteration which can be seen prior to implementation of Social media is that there is a rise in
productivity of an organisation. It counters boundation of being present in the same location as
others. The task which were initially taking weeks can now be completed in within a day due to
inculcation of Social media in operations (Hashim, 2015). The adoption of digital Social media
defines manner in which tasks can be carried out in a smarter but not harder. The use of
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teleconference enhances decision making capability of business by facilitating convenient
interaction.
Growth: It has been identified that small enterprises in Europe are increasingly adopting
to Social media due to their impact on growth which is to be attained by the company. The major
trend which has been emphasized is use of cloud computing which has speed up process digital
revolution for small enterprises. The major benefits which are availed through this approach is
attaining cost-efficiency and enhanced reach in the market. It has been identified through a
survey by BCG team and have ascertained that those small and medium enterprises which have
adopted Social media has been able to achieve approximately 15% higher revenue when
compared with their rivals (Omar and et. al 2010).
Communication: It defines interaction between two parties. It defines platform on which
tow people can speak with each other. The digital media have altered the manner in which
business people communicate to each other. It is not only confined to communication between
organisational resources but can also facilitate ideal interaction with prospect of the organisation.
The tools which are mostly emphasized in this approach are emails and social media platforms.
Communication carries a direct positive impact on the performance of an organisation.
The tool of communication helps in designation clear authorities and responsibilities which are
further fulfilled by employees in the ideal manner (Taneja and Toombs, 2014). When there are
clearly defined roles it leads to lesser confusion and conflicts which further leads to attaining
improved level of performance in the market.
Heavy reliance on Social media: including Social media in business is defined to be an
right approach as it carries positive impact upon productivity and profitability of an organisation.
But the other side to it is that dependence on these tools tend to become higher. There has been
circumstances in which whole information goes down, under such situation it can lead to non-
productivity. The instances which are beyond control of the business tend to negatively affect
business organisation. This feature also takes a toll on personal abilities of an individual as well.
The skill of conversation might improve over digital platforms but when it comes to face-to-face
conversation they might be failing (Quinton, 2013).
Need to upgrade: There is an continuous need to upgrade technologies so that level of
productivity and performance can be sustained. The feature and tools are to be upgraded results
in additional expenditure for an organisation (El-Gohary, 2010). For an small enterprise it is
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comparatively difficult to bear the burden of upgrading Social media in a frequent manner due to
lesser availability of financial resources. It also creates a distraction for the business organisation
which is received at a cost of letting go other crucial activities.
Upon comparison of the major benefits and drawbacks of employing Social media it can
be said that inculcation of Social media carries more of benefits at lesser costs to pay. The
organisation, Dixon Schwabl have beautifully opted for digital measures which assists in
carrying out their operations in improved manner. There is an rise in innovation and creativity in
an organisation which leads to improved performance by this enterprise. The rise in mobility and
interaction assures that task and activities relating to marketing or public relation could be
carried out in efficient manner.
Determination of Range of technology which is employed
There is an presence of wide range of technologies which are to be evaluated carefully so
that most suitable technology could be identified and employed. Technology in business
organisation provides numerous ways through which productivity, better product and services
and assessment of market can be availed in an effective manner (Awa, Ojiabo and Emecheta,
2015). There are numerous tools such as analytics, automation, optimisation and marketing tools
which are utilised by marketing enterprise to ensure that better market position could be availed.
Before selecting the right digital tool it is essential to consider needs and expectation of
the organisation from technology up-gradation. Then present tools should be evaluated against
requirement of business and its chosen strategy so that right marketing technology is adopted.
Here listing some of technologies which has been adopted by this enterprise such as:
Analytics: The tool of analytics which has been emphasized by this marketing enterprise.
This tool helps in tracking performance of technologies, channels and ads in an efficient manner.
The advertising and marketing tactics which are carried out by this enterprise on the behalf of
consumers can be tracked and information is collected. The information which has been obtained
can help in deciding factors and areas which are fulfilling their objective and which are not. For
an small enterprise Google analytics is the best choice as it is free. The research on small and
medium enterprises identified that over 80% of SME's take help from this marketing tool
(Cavalcante, Kesting and Ulhøi, 2011).
Conversion Optimisation: it is an approach which leads to influencing and engaging
target audience. This is a practice which aims to lure people to read the content provided and
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drop their personal information for further communication. It has been identified that
approximately 3% of people who visit the website are known to leaver their information.
However prior to employment of conversion optimisation the rates have been doubled up. The
presence of information such as E-mail address helps in convenient and effective communication
to target audience about products and offering relating to client's enterprise (Heeks, 2010). The
major tools which have been taken into consideration are Landing page grader and Unbounce.
These are platforms which helps in creating A/B test landing pages.
Email: it is an essential tool when it comes to digital marketing. It is essential to ask for
permission of concerned before actually forwarding promotional emails and messages. Prior
availing information they are not to be spammed but only supplied with tailor-made marketing
messages so that they can be provided with something of their interest. It is known to be a
powerful when deployed by organisation looking to promote their products and services to the
target segment (Bayo-Moriones , Billón and Lera-López, 2013). The major tools which are
generally taken help from are Mail-chimp and contact constant.
Marketing Automation: This is a contemporary marketing tool which takes into
consideration all the tools and factors such as analytics, online forms and content market and
lead scoring. It consist of a software which is present with goals of marketing automation
actions. The tasks which are repetitive in nature such as email, social media and actions relating
to web portal are fulfilled by this software in an much easier manner. The reason for which it has
been popularised is that technology is constituted as crucial source which led to rise of
performance of an organisation. It assure that automated alters are sent to people and informing
them regarding schemes and messages. The tools of marketing automation are best suited for
organisation which are carrying functions at small scale. Marketing automation programs for
small enterprises are Hubspot and InfusionSoft.
RESEARCH METHODLOGY
Type of investigation
It is important method of research through which researcher can easily gather relavant
data and information towards the specific areas and topic. The main type of investigator are
descriptive, applied, qualitative, quantitative, emprical and many more. All these are important
for carry out the research activities. In this researcher use qualitative research method to attain
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positive outcomes. With the help of this, investigator can easily gather relavant data and
information.
Research Philosophy
It is also play an important role in analysing as well as conducting research activities in
systematic manner. Mainly it is focus on what is true that deals with the source and nature of
knowledge. Mainly, it is classified as ontology, epistemology and axiology. All these are
important to gather relavant data and information.
Research design
It is also an important part of research which help researcher at the time of implementing
research activities in appropriate time frame. Mainly it includes various research design such as
exploratory, descriptive and experimental. All these are appropriate for collecting relavant data
and information. For this research, investigator select descriptive design to gain positive
outcomes.
Research approach
It is an effectie proces to carry out the research in systamatic way. It includes inductive
and deductive approach. Both are appropriate for gathering relavant data and information. With
the assistance of this investigator can easilt take right decision and also improve the chances of
attaining positive outcomes. For carry out this research, investigator use inductive approach to
gather relavant data. By this investigator can easily draw a valid conclusion.
Data sampling
Data sampling is an important part of the research in which investigator of the research
select sample size from original population with the aim of collecting relevant data and
information. It include two type of methods like probabilistic or non probabilistic. Both are more
effective for investigator to collect relevant data and information towards the specific area. For
this researcher use purposive sampling method through which investigator can easily accomplish
positive outcomes in effective manner. By using this, research select 30 respondents to collect
appropriate information.
Data collection
It is an effective process of gathering as well as collecting data in systamatic way to draw
a valid conclusion. Mainly, collection of data is done from tconducting survey, network and
8

many more. By this, investigator ask various question to respondents towards the research
objectives. In addition of this, it includes two type of data such as primary and secondary data
collection. Both are appropriate for collecting data and also used by the investigator to carry out
the research activities.
Ethical consideration
It is one of the important part of research methodology in which investigator include all
sthe necessary rules and regulation as per the research activities. In this context, the ethical
behaviour is play as a vital rolr in building mutual trust among all the person who includes in
research project. Along with this, researcher is also responsible for emsuring that all the personal
data and information of customers should be confiodential. It help in improving the overall
perfomamnce of the rsearch and its activities as well.
DATA ANALYSIS
In this part of research project learner is going to analyse the views or opinions of distinct
individuals for supporting organization while making final decision (Baines, Lightfoot and
Smart, 2011). Thus, company needs to select sample size of 30 for determining their views in
order to modified their current products, strategies, policies and various other things whatever
customers wanted to change in an association. However, main reason behind implementing this
is to make corrective judgement by considering necessary facts or figures. Hence, random
sampling is used by organization for executing all the activities in much better way.
In addition of this, researcher gather data by preparing questionnaire in which
investigation completed by asking various question from selected respondents. This will helps in
attaining positive outcomes towards the specific topic and area as well. In this context the
alternative method of carry out the research is interview through which various question are ask
by the respondents to gather their views and opinion. With the help of this, researcher can easily
take right and effective decision.
Questionnaire
Name:--------------------------------------------------------------------------------------------------
Age:------------------------------------------------------------------------------------------------------
Gender:-------------------------------------------------------------------------------------------------
Q.1. Digitalization is appropriate technique for success of an organization or not?
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 Yes No
Q.2. Is there any long term benefits for Dixon Schwabl ? Yes No
Q.3. Is there any change in company performance? Agree Disagree
Q.4. Which method of marketing is much better? Traditional Digital
Q.5 What are the reasons behind adopting modern techniques? Profit maximization Improvement in goodwill Change in trends. All the above
Q.6. What are the ratings given by you? Excellent Very good Satisfactory
Q.7. What are the drawbacks of using modern technology? Long process Complicated Consuming maximum cost All the above
Q.8. Are you happy with the products offered by Dixon Schwabl? Yes No
Q9. Identify several factors which influence the implementation of digital technology at
workplace? Employees
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 Managers Recent trends Legal laws Competitors
Q10. Suggest effective advice for improvement at workplace?
Theme 1:- Effectiveness of digitalization for success of an organization.
Theme 1:- Effectiveness of digitalization for success of an
organization.
Frequency
 Yes 20 No 10
Interpretation: As shown on the above graphical interpretation it is declare that digitization of
organizations renders to high rate of growth. Thus, it goes on peak with time, it need to more
emphasized to derive success of the organization. The data shows that digitalization has the
power to reach beyond borders that is most needed to take an organisation extreme high ends. It
is surveyed among a group of 30 people. 25 of them find it more convenient and 10 find its more
complex and availability of the resources. Appreciating people find it more beneficial in terms of
11
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

quick results, payment, communication. It respond within time duration that means less time to
wait. Every SME is developing with the technology to get a good business and it is working for
it. On the other hand, people are dispersed they might not adopting the latest technology because
of lac of knowledge.
Theme 2:- Long term benefits for Dixon Schwabl.
Theme 2:- Long term benefits for Dixon Schwabl. Frequency Yes 25 No 10
Interpretation: Dixon Schwabl is a marketing, PR and advertisement company, although
digitalization will improve its clients. As the business of a company will go high, or the new
ventures will going to be open there will be raise in demand of these kind of companies. So it
will the most high tech way to promote a business. Any company can reach it so easily, that will
give it inclination in economy. As the demand outgrowths in market it will aid to more financial
profit. Scope of the business will be widespread. Technology has made a company as strong as
it was never before. It opens new door to earn more surplus. Contrary, 10 people are not satisfied
12
Yes No
0
5
10
15
20
25
25
10 Column B

with this, they assume to loss of goodwill, but it amend its grace. Adapting digitization may
cause to decline its integrity, information theft. But it will not going to harm in any way.
Theme 3:- Impact on company performance.
Q.3. Is there any change in company performance? Frequency
A. Agree 25
B. Disagree 5
Interpretation: from the above data, it can be found that there are major impact of digitalisation
on the organisation because it support in achieving growth as well as getting success. Dixon
schwabl can increase its performance by adopting various tools or techniques in appropriate
manner. In this research, it can be analyse that the number of frequency is more about changing
company's performance such as there are 25 people out of 30 who agree regarding adaptation of
new innovative technologies. Remaining 5 people do not think so and they are not agreed with
company's performance.
Theme 4:- Techniques of marketing.
Q.4. Which method of marketing is much better? Frequency
A. Traditional 5
B. Digital 25
13
Agree Disagree
0
5
10
15
20
25
25
5
Column B

Interpretation: from the above table and figure, it can be seen that there are 25 people out 30
who are agree with digital method because it is an essentials for generating demand by adoption
of new ideas and technologies with in the organisation. In this, Dixon Schwabl can make better
decisions for adopting suitable techniques so that maximum number of customers can be
attracted towards company. Digital method is more suitable than traditional because it will
support in providing information regarding company's products and services in effective manner.
Therefore 25 out 30 are favourable with digital and remaining 5 do not agree because of lack of
awareness among candidates.
Theme 5:- Reasons behind adopting modern techniques.
Q.5 What are the reasons behind adopting modern techniques? Frequency
14
Traditional Digital
0
5
10
15
20
25
5
25
Column B

A. Profit maximization 10
B. Improvement in goodwill 8
C. Change in trends 5
D. All the above 7
Interpretation: From the above questionnaire, it can be found that digitalisation and new
technologies are must be required in the business organisation because it is growing fast in
current scenario. Therefore, Dixon Schwabl limited also has to consider this. There are various
reason behind adoption of new and modern techniques within an organisation because it support
in achieving particular task or objectives in appropriate manner. From this data, it can be analyse
that 10 candidates out of 30 are agree as they think that modern techniques will support in
maximising profits in Dixon Schwabl. On the other side 8 candidates thinks that modern
technologies and digitalisation will helps in improving company's brand image and also support
in creating goodwill among customers because it provide information regarding company's
products and services among customers so that number of clients can be attracted. Rest part of
this question is that some of candidates are agreed about facing various challenges as well as
environmental changes that can affect to an business organisation. 5 out of 30 people have their
opinion or view regarding the reason for adopting modern techniques because of new trends and
15
A. Profit maximization
B. Improvement in goodwill
C. Change in trends
D. All the above
0
1
2
3
4
5
6
7
8
9
10
10
8
5
7
Column B

changes of environment so that company can survive in the market in effective manner. Last but
not least that 7 out of 30 candidates are agreed from all the given options as they think that all
reason are favourable for adoption of new modern techniques within the firm.
Theme 6:- Ratings given by you.
Q.6. What are the ratings given by you? Frequency
Excellent 15
Very Good 10
Satisfactory 5
Interpretation: From the above interpretation it can be concluded that there are 15
candidates out of 30 sample size have given excellent rating to Dixon Schwable and is satisfied
with the company's performance. On the other hand, 10 candidates believe that their performance
is very good whereas 5 is satisfied with the company's image. The company has to be consider
all these point of view of customers and consider them in formulation of rules and regulations.
Majority of people believe that company is performing well and are satisfied with the
performance. Proper attention should be made in order to improve on certain areas that will
contribute in achieving their final task effectively and efficiently. Business have to operate in
16
15
10
5
Excellent
Very Good
Satisfactory

environment which is dynamic in nature and thus have to accept such changes in order to carry
out the process correctly and establish competitive advantage in the environment. There are
number of competitors that impose huge competition to the company and they have to face it
properly.
Theme 7:- Drawbacks of using modern technology.
Q.7. What are the drawbacks of using modern technology? Frequency
Long process 5
Complicated 5
Consuming maximum cost 10
All the above 10
Interpretation: For the above interpretation it can be concluded that there can be certain
disadvantage of utilising modern and advanced technology in to the system. From the sample
size of 30 candidates it has been observed that 5 clients believe that it is a long process whereas 5
provide their point of view regarding complicated process of using modern technology. On the
other hand 10 people believe that it consumes maximum cost in the company and it adds to extra
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5
5
10
10
Long process
Complicated
Consuming maximum cost
All the above

company cost. Company have to find out that when initial modern technology is introduced in
the system than it lead to increase in company cost that may impose number of threats in front of
the management. Therefore, it is necessary to evaluate such cost that are related to introduction
of modern technology into the system. People of different opinions have diverse point of views
that is beneficial for this company to consider while framing particular policy or rule.
Theme 8:- Satisfied with the products offered by Dixon Schwabl .
Q.8. Are you happy with the products offered by Dixon Schwabl? Frequency
Yes 25
No 5
Interpretation: From the above interpretation it is concluded that from all sample size of
30 candidates. 25 clients are happy with the products and services offer by Dixon Schwable
whereas 5 are unhappy with their services. Hence, they are performing well as more than 50%
people is satisfied with the services. Attention should be made to those clients that are not
satisfied and proper policy should be made to satisfy them. Customers are important resource for
them hence, their point of views must be taken into consideration while performing work
18
25
5
Yes
No

process. They offer different variety of products to their customers in the market and thus able to
satisfy theist needs and wants that arise frequently. After knowing the interpretation process
company can able to focus on areas that have to be focused effectively and efficiently. Thus, they
can able to carry out their production process properly and correctly. There are 5 clients who
have not been contented with the working process of company and they want them to improve in
that field.
Theme 8:- Satisfied with the products offered by Dixon Schwabl .
Theme 9:- Factors which influence the
implementation of digital technology at
workplace.
Frequency
 Employees 10 Managers 5 Recent trends 5 Legal laws 5 Competitors 5
19
10
5 5
5
5
Employees
Managers
Recent trends
Legal laws
Competitors

Interpretation:- According to above representation it has been analysed that
implementation of digital technology is a very long process due to high number of complexity
encountered by employees while performing job role. In fact, it has been understood that
employees are responsible for managing business activities. Thus, according to 10 individuals
out of 30 members are believing that skilled or talented employees needs to considered while
adopting technology at workplace in order to handled this in much better way. Along with this,
other 5 individuals are saying that managers are having a major impact on company because
policies and strategies are designed by them only which means it is indispensable to consider
managers. Whereas other 5 members are going with legal laws and rest 5 are believing that
competitors are major factor which must considered while implementing digital technology at
workplace. Hence, it has been understood that company is affected by number of factors.
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CONCLUSION
Information technology become the main driving force of change in an organisation. It
has concluded from above report that internet plays an important role in all sectors of human life.
At business, it is used for information, communication and relaxation. Basically, internet is a part
of technological innovation which makes life of a person or enterprise more easy. This
innovation helps in improving phone system software also. Application used in phone and other
communication system proves effective due to internet. It also enhance business of such
companies in the marketplace. If firms wants to attain competitive advantages at market place
then they can to manufacture their products according to new and advanced technologies and this
is an important factor which results in maximising the overall sales and profitability of business.
Technology is an important factor in order to attract customers by providing them effective
services according to their needs and requirements. In order to gain sustainability in this fast
rapid changing world, a company needs to introduce its business with innovation. This will help
organisations to update its system and enhance performance of workforce as well as productivity.
Enterprises having its operations in telecommunication field are always focusing on providing
customer satisfaction with broadband services. With analysing this report, it can be understood
easily that such type of companies must improve and develop their system so that they can gain
growth and retention of customers. It includes clarity of voice mail, effective recording and good
camera and processor which makes strong brand image of a company.
RESEARCH ETHICS
This section play as an important role in entire research activities as it includes set of
principle that help researcher at the time of interacting with customers to effectiveley manage
and design research. At the time of carry out the research, invesigator face variou issues and
dificulties that increase the chances of arising risk factors. Thus, it is important for investigator to
keep all information confidential. This will helps them in improving the chances of attaining
positive results. Along with this, researcher needs to implement research activities in priority
basis that may contribute in making successful research.
RECOMMENDATION
According to the research which is based on implications of digital technologies it is
recommended that the most vital factors for firms is linked with manufacturing products
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according to new and advanced technologies in order to satisfy need and wants of customers by
making improvements in their current process which is used by them and this is an important
factor which results in overall growth and development of firms. The main focus of firms should
be linked with adopting those tools and handsets which are useful for recording voice, managing
all the calls, screen displaying software and technologies and those systems of cell phones which
are beneficial in order to compete with the other rivalries which are running their business at
market places. The firms should analyse all the plans and policies which are adopted by the
competitors and this is the most vital factor which results in achieving growth and success at
market places. The targets of firms are achieved if they focus on making their customers satisfied
and this is the most beneficial factor which results in making firms establish strong positions at
market places. The plans and policies which are formulated by firms should be based on the
latest technologies so that firms will achieve their targets which facing any difficulties. The
higher level authorities are having the major responsibilities to allocate funds in order to
implement new and innovative technologies so firms can attain competitive advantage at market
places.
REFELECTION
This part is also consider the important section which based on the impact of digital
technologies on business activities. In this context, the main purpose of this researcg is to enhace
the knowledge towards the implementation of advance technologies that may assist in making
operatsional activities more effective and appropriate as well. As a researcher, this project guide
me in effectiveley implementing the social media in business activities for making effective
perfomance at market place. In this modern era, competition is more high in market place and the
main reasion behind this is digital technolopgies that implement by eveery type of company to
improve their profitability level. Furthermore, the major issue faced by me is less time at the
stime of collecting data. For this, I gather data by preparing questionnarie which help me in
effectiveley gathering relavant data and information. By this, I have learned about the ethics of
the research project which enhace my skills and knowledge in keepinginformation confidential.
In context of this, there are some alternative methods for carry out the research with the
aim of gathering relavant data and information. In this primary method is also an effective and
alternative tool which help in gathering adequte and reliable data. Further more, interview is best
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way and method by which investigator gather proper information from the respondents. This will
help them in drawing the valid conclusion.
23

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Online
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SMEs need to embrace technology to boost growth. 2013. [Online]. Available through:
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to-boost-growth/>.
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