Globalisation and Business Success

This research proposal investigates the impact of globalization on business success, using BMW as a case study. It examines the concept of globalization, analyzes strategies used by BMW for growth, and investigates the role of globalization in the company's expansion. The proposal outlines the research methodology, including data collection and analysis techniques, and addresses ethical considerations.

RESEARCH PROPOSAL

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: How globalisation can drive business success.
______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis):
“To analyse the importance of globalisation and its impact on the
growth and success of an organisation. A case study on BMW”.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
OBJECTIVES
 To understand the concept of globalisation.
 To evaluate various strategies that can be used by BMW in its business growth.
 To determine the effective role of globalisation in business growth of BMW.
QUESTIONS
 Evaluate the concept of globalisation ?
 What are the various strategies that can be used by BMW in its business growth ?
 What can be considered as the effective role of globalisation in business growth of
BMW?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
 Overview of the Research
Globalisation refers to a process through which business organisations that are performing at

domestic level starts operating in global business market. In present time, there are a range of
business organisations that are looking forward to expand themselves at global level. On the
other hand, it also help business firms to grow that are already operating in different nations.
Since, customer's expectations are rapidly changing this has raised both opportunities and risks
for multinational companies (Coker, 2014). This made companies to make alterations among
existing products and services which has been made or developed by the companies. With the
help of changes made by automotive organisations like BMW, Aston Martin and more are
growing rapidly in nature.
 Background of the Research
In modern time, globalisation has become one of the necessary subject to study for business
organisations. Companies that has already expanded at global level or firms that are looking
forward to grow at international market faces a range of issues and becomes responsible for
society as well. In this context, German multinational automotive company, BMW was found
in the year of 1916 by Karl Rapp. Company basically, produces auto-mobiles and motorcycles,
and also produced aircraft engines until 1945. here, If it is talked about this organisation, it has
continued to take responsibility for the environment, but also for the people directly or
indirectly in its sphere of activity. This has helped them in expanding business at international
level (Davidson and et. al., 2012).
 Rationale of the Research
Considering the article which was given on Automotive news in 2010, that business
organisations like BMW started facing declined among its profit margins and it was very much
required to adopt new technology and this is the basic reason behind conducting the research
considering the topic is that, growth of a business cannot be taken as small thing nowadays
when an organisation is operating business at international level. Factors like rise is
competition, change in customers expectations and more has impacted immensely on profit
margins of BMW. This is why, case of BMW has been taken for present investigation report
(Impact of Globalization of the Automotive Industry, 2018).
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
In this particular exploration work data and information has been gathered through secondary

source like books, journals, newspapers, past research projects. This section of research
basically carries a critical evaluation and the integration of data through a number of sources
and a recognisance of any gaps in the review of literature and develops a knowledge base for
enhancing possibilities for future investigations (De Vos, 2012).
Concept of globalisation
As given by Findlay and et. al., (2012), Globalisation can be considered as manifest for
business growth at international level. That means, globalisation has been one of the factor
aiding whole world in improving growth of consuming similar goods and interdependent
production. This was analysed through looking at the growth of foreign direct investment
(FDI) where in major developing nations like United Kingdom, USA, China and more has got
enhanced to $154 billion (1997) from $2.2 billion (1970). Thus, it can easily be said that
globalisation has helped business organisations in growing at international level.
Different strategies which could be used by BMW for business growth
According to the view point of Frambach and et. al., (2012), there are a range of
strategies like market expansion or development, market penetration strategy, product
expansion strategy, growth through diversification and acquisition of other companies which
could be used by BMW at the time of looking forward to expand business in targeted areas.
Main role of globalisation in business growth of BMW
As per Furlong, (2013), globalisation has played a vital role in BMW, as the company
is basically pledged to develop or produce economical, fast cars and bikes. Along with this,
role of globalisation in context with BMW is mentioned beneath:
 Align Sales and Marketing
 Establish a formal referral program
 Expansion of offerings
 Focus on customer relationships
 Develop strategic partnerships
REFERENCES
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and the
Management of Risk. Routledge.
Davidson, R. K., and et. al., 2012. The impact of globalisation on the distribution of
Echinococcus multilocularis. Trends in parasitology. 28(6). pp.239-247.
De Vos, J., 2012. Psychologisation in times of globalisation. Routledge.
Findlay, A. M., and et. al., 2012. World class? An investigation of globalisation, difference

and international student mobility. Transactions of the Institute of British
Geographers. 37(1). pp.118-131.
Frambach, J. M., and et. al., 2012. Rethinking the globalisation of problem‐based learning:
how culture challenges self‐directed learning. Medical education. 46(8). pp.738-747.
Furlong, J., 2013, January. Globalisation, neoliberalism, and the reform of teacher education in
England. In The educational forum (Vol. 77, No. 1, pp. 28-50). Taylor & Francis
Group.
Hoffmann, J. and Kumar, S., 2013. Globalisation–the maritime nexus. In
The handbook of maritime economics and business(pp. 65-94).
Informa Law from Routledge.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas, writing,
data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the
report):
Various activities which will going to include for the project are:
 Introduction
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
 Data analysis
 Conclusion and recommendation
 Submission of the project
How
long
this will
take:
This
research
take 2 and
half month
for
completion
in effective
manner.

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why?
In present context, research methodology is being considered as an appropriate
systematic, theoretical evaluation of the methods that are applied to a specified area of study.
Type of Investigation
Mainly researcher could adopt two main methods of research and these are qualitative
and quantitative. In this present investigation work qualitative research has been used by the
researcher. It is most suitable tool for creating appropriate theoretical framework to analysing
the research issue in appropriate manner.
Research Approach
In present research, inductive approach is being utilised by researcher as it is soothing
qualitative method which has already adopted for investigation and it will aid in supporting the
facts and figures.
Research Design
Since researcher has used qualitative research methodology, which basically consist of
a range of research designs and these are exploratory, conclusive and more. In present research
report, researcher is going to use exploratory research, which is conducted for a problem and

helps in intending to establish develop operational definitions, priorities, and lastly which aid
in improving final research.
Research philosophy
Interpritivism and positivism are the two basic philosophies that can be adopted by the
researcher for collecting the right information in specific time frame. Under this research
project, project have taken interpretivism research philosophy,
Data Collection Tools
Secondary and Primary are the two basic and most relevant tools are present that can
be used by researcher in order to collect data related to the topic or aim (Hoffmann and Kumar,
2013). If it is talked about, primary method, researcher has chosen questionnaire as method to
gather relevant information. Along with this, secondary method has also been used to
effectively complete the literature section where books, journals, published articles,
newspapers etc. are being used.
Data Sampling Tools
Researcher in this investigation has used random sampling tool and the sample size of
40 respondents (customers) has been chosen, which will aid in formulating the overall
investigation right on time.
Time scale
Another approach which is specifically, needed for an investigator to complete the
research in specified time frame. Researcher is going to finish the overall investigation within
3 months from February 19, researcher started working on the introduction. On the other hand,
June 9th is the date when investigator is going to finish the overall investigation and submit it
to the tutor.
Ethical issues
This is being considered as one of the most essential area of research methodology
section which a decision-making problem between two possible moral imperative. Therefore,
researcher has also faced a range of issues related to decision making which impacted upon
overall performance level of researcher in specified time frame.
What your areas of research will cover:
This particular research will cover the area of, the conceptualisation of globalisation and how
it works for the growth and success of an organisation and the importance of emerging markets

in the growth and development of a business at global level.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To analyse the importance of globalisation and its impact on the
growth and success of an organisation. A case study on BMW”.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than
18
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you
are doing:
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No

Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues
that may apply. Ethical concerns may include, but are not limited to the

following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.